Product design major
First of all, professional introduction
The college started to offer industrial design specialty from 1985, and changed its name to product design specialty from 20 14. This major has established a modular theory teaching system, including four modules: design expression, aesthetic culture, design method and principle, and design scheme realization. Emphasize the cultivation of solid professional basic theoretical knowledge and professional skills; Pay attention to the connection of courses between teaching modules, and set up curriculum groups that are suitable for knowledge modules; Adopt project teaching method and task-driven teaching method, and pay attention to the cultivation of engineering practice ability; Closely link professional core courses with practice teaching content, carry out a series of product practice teaching from creativity, design, model making and product design report, and implement the teaching mode of integrating theory and practice. Its professional orientation is based on the economic circle of Guangxi and the Pearl River Delta, serving the industry and providing talent guarantee for local economic construction and creative industry development.
Second, the training objectives
This major trains applied talents with solid theoretical knowledge of product design, good professional skills and quality, and systematic comprehensive design ability, who can engage in product design, management, scientific research and teaching in enterprises and institutions, professional design institutions and teaching and scientific research units.
Third, the training requirements
Product design professionals should have the following six knowledge, ability and quality requirements:
1. Good ideological and moral character and professional quality: establish a correct outlook on life, values and design; Have a good sense of professional ethics, strong communication, environmental adaptation and teamwork skills; Physical and mental health.
2. Aesthetic modeling and basic design expression ability: having a good foundation in humanities, art and social sciences, being able to understand people's aesthetic concepts and aesthetic principles, and being able to better solve the artistic expression problems in product design.
3. Solid professional design expression ability: able to reasonably handle and organize basic design elements (modeling, color, material, etc.). ), and skillfully use computer software, model making and other means to express design ideas.
4. Cross-technical theoretical basis: master systematically the technical theoretical knowledge of this professional field and its interdisciplinary subjects, such as mechanical manufacturing, material science, information technology and other theoretical knowledge related to product design, manufacturing and use, and be able to carry out integrated and innovative design.
5. Comprehensive design ability of the system: master the theoretical knowledge of system design consisting of design methods, design procedures, project management and design research. , and can complete the whole process from product design analysis to design scheme, and have the comprehensive design ability of product development and design. 6. Continuous knowledge updating ability: keep up with the information of the times, keep up with technological innovation, master advanced information retrieval technology, understand the frontier development trend of this discipline, and have contemporary design subconscious and keen design judgment; Have knowledge acquisition and updating, autonomous learning, and a certain ability to use foreign languages.
Four, the main disciplines, main courses and main practical teaching links
Main subject: design.
Core courses: design introduction, design sketch, design color, design sketch, multi-dimensional composition, design methodology, design drawing, model making, product design foundation, design materials and technology, engineering technology foundation, product structure design, ergonomics, product design I, product design II, product design III and other related courses.
Main practice links: according to the professional direction of product design, the professional core courses are closely linked with the practice teaching content, and a series of product practice teaching is carried out, including mechanical engineering training, professional cognitive practice, regional cultural investigation, computer-aided modeling comprehensive design, computer-aided structural comprehensive design, design practice, cross design and practice, graduation design, etc.
Five, the duration of study and the standard of degree granting
The standard duration of study is 4 years, and students can complete it in 4 ~ 6 years.
Degree awarded: Bachelor of Arts.
Clothing and clothing design major
First of all, professional introduction
This major used to be the direction of fashion design and fashion performance for art design majors. 20 13 was renamed as the major of clothing and clothing design according to the catalogue of undergraduate majors in colleges and universities of the Ministry of Education. After more than ten years of construction and development, the specialty has formed a characteristic specialty covering two courses: clothing and clothing design and clothing performance. It is a comprehensive subject involving fashion design, fashion technology production, image design, marketing management and fashion performance, and focuses on cultivating students' comprehensive practical application ability in design innovation, artistic aesthetics, design practice and management. The specialty has gradually formed an application-oriented talent training mode and professional characteristics, which is mainly based on the engineering of fashion design technology and supplemented by the artistry of fashion design and performance.
Second, the training objectives
This major aims to cultivate applied talents who are well-developed morally, intellectually, physically and aesthetically, engaged in fashion design or fashion performance, have strong design creativity or performance practice ability, have strong market awareness and market competitiveness, master the basic operation knowledge of the industry, and engage in design, teaching, management, performance and training in fashion design, applied research or model performance institutions.
Third, the training requirements
Students in this major should have solid professional basic theoretical knowledge and practical skills. Be able to understand the concept and principle of fashion design, and master the design method, technology and fashion expression skills.
Graduates should have the following knowledge and abilities:
1, with good ideological and moral character and professional ethics: establish a correct outlook on life, values and world outlook; Have a good sense of professional ethics, strong communication, environmental adaptation and teamwork skills, be good at communicating with other people in the team, cooperate effectively and complete the design task together.
2. Have professional aesthetic modeling ability: have a good foundation in humanities, art and social sciences, be able to understand people's aesthetic concepts and principles, and be able to better solve the artistic expression problems in clothing and clothing design;
3. Solid design expression ability: able to reasonably handle and organize basic design elements (form, color, material, etc.). ), and skillfully use computer software, physical production and other means to express design ideas;
4. Cross-disciplinary technical theoretical foundation and management ability: systematically master extensive and cross-disciplinary technical theoretical knowledge in this professional field, including theoretical knowledge of computer-aided design, advertising marketing, production management and brokerage management, psychology and materials science related to fashion design, production management and performance, and lay a solid foundation for applying technical knowledge into innovative design;
5. Have the preliminary comprehensive design ability: master the system design knowledge composed of design methods, design procedures, project management and design research. , have the ability of preliminary analysis and design proposal, and have the ability of preliminary clothing product development and design;
6. A cutting-edge design innovation concept: synchronize the information of the times, keep up with technological innovation, master advanced information retrieval technology, understand the cutting-edge development trend of this discipline, and have contemporary design subconscious and keen design judgment;
7. Have the ability to update knowledge continuously: have the ability to acquire and update knowledge, learn independently, and use foreign languages to a certain extent.
Four, the main disciplines, main courses and main practical teaching links
Main subjects: design and performance.
Core courses: design sketch, design color, two-dimensional composition, multi-dimensional composition, Chinese and foreign clothing history, clothing painting techniques, clothing design basis, clothing design, clothing creative design, clothing industry plate making, clothing product design, clothing material and fabric reconstruction, clothing structure design, three-dimensional cutting, clothing performance I, II and III, advertising and marketing, etc.
Main practical teaching links: including military training, national costume art inspection, costume market inspection, photography and camera technology, costume technology foundation, costume technology, three-dimensional tailoring, computer-aided two-dimensional design, design practice, graduation design (thesis) and so on. Generally, it is required that the practice teaching link should be no less than 26 weeks.
Five, the duration of study and the standard of degree granting
Standard study period: four years
Degree awarded: Bachelor of Arts.
Visual communication design major
First of all, professional introduction
The major of visual communication design began to enroll students in 2000. It is a highly applied specialty, involving advertising design, packaging design, book binding design and corporate image design. Its professional orientation is based on the cross-integration of technology and art, and it is its responsibility to serve the development of emerging industries in the region, aiming at cultivating and conveying compound senior design talents with visual expression and artistic accomplishment for the society.
Second, the training objectives
This major aims to cultivate all-round development of morality, intelligence, physique and aesthetics, with the cultural level, professionalism, practical ability and innovative and entrepreneurial awareness suitable for the field of visual communication design. It is oriented to advertising design, press and publication media organizations, graphic production companies and related enterprises and institutions, and is engaged in comprehensive applied talents in graphic design and production, product packaging, brand design, advertising design, planning and management.
Third, the training requirements
Students in this major mainly study the theoretical knowledge and practical technology of art design and advertising communication, build a complete knowledge system around market analysis, advertising communication language and visual expression, and have the ability to systematically apply knowledge and technology to analyze, deal with and solve various visual communication problems. Upon graduation, students should have the following abilities:
1. Basic design ability: Skillful use of design language (images, symbols, etc. ) and modern design means (computer tools, materials, technology, etc. ) to express design intent, materialized thinking, and design works that meet people's needs.
2. Innovative thinking ability: with advanced consciousness and creative thinking, I can constantly find and ask questions. It has the ability to refine all kinds of knowledge and information and coordinate all kinds of relationships, which is in line with the quality of information talents.
3. Digital creative ability: I can skillfully use computers and software related to graphic design. Through innovative thinking ability, I can use the basic theory and knowledge of graphic design to combine digital media for advertising design, book design and enterprise (VI) design.
4. Comprehensive practical ability: sensitive to the market, able to strategically use design technology to serve social and economic development and practical needs, and also have the basic knowledge of comprehensive practice of self-employment.
Four, the main disciplines, main courses and main practical teaching links
Main subjects: design, advertising, communication.
Main professional courses: design color, design sketch, modeling foundation, design introduction, design aesthetics, visual communication design history, two-dimensional composition, multi-dimensional composition, ethnic and folk decorative patterns, visual self-design, computer-aided two-dimensional design, computer-aided three-dimensional design; Printing process practice; Photography and camera foundation, font design, graphic creativity, comprehensive expression, logo design, poster design, Xinmin art design, packaging design foundation, comprehensive packaging design, book design, advertising marketing, commercial advertising design, brand integration design, corporate image design, new media visual communication design, digital media comprehensive design.
Main practical teaching links: including military training, regional cultural investigation, model making, computer application, professional investigation, social practice, curriculum design, graduation project (thesis) and so on. Generally speaking, it is required that the practice teaching should last no less than 465,438+0 weeks.
Five, the duration of study and the standard of degree granting
Length of schooling: the standard length of schooling is 4 years, and the flexible academic system is implemented. Students can complete the required credits or more in 3~8 years.
Degree awarded: Bachelor of Arts.
Environmental design major
First of all, professional introduction
The environmental design major began to enroll students 1995, which has two teaching modules: interior design and landscape design, and is one of the most popular majors in our college. Its professional orientation is based on the economic circle of Guangxi and the Pearl River Delta, serving the industry and providing talent guarantee for local economic construction and the development of environmental design industry.
Second, the training objectives
This major aims to cultivate applied talents with all-round development of morality, intelligence, physique and aesthetics, basic theoretical knowledge of environmental design, design practice ability and innovative spirit, comprehensive quality of science, engineering technology and humanities and arts, and ability to engage in design, management, teaching and scientific research in environmental design and related fields.
Third, the training requirements
Students of this major should master professional knowledge and practical skills systematically, and should have the following abilities and qualities when they graduate:
1, with good political quality, ideological quality and moral quality, as well as legal awareness, honesty awareness and group cooperation awareness, with good scientific attitude and professional ethics;
2. Have the ability to comprehensively apply the basic theory and knowledge of environmental design to design and practice indoor and outdoor environment, and comprehensively consider the constraints of economy, environment, law, safety, health and ethics in the design process;
3. Have strong spatial expression ability, and can accurately express the design intention by means of sketches, drawings, models and renderings. , master all kinds of commonly used design software, familiar with materials and construction technology;
4. Have a strong sense of innovation and creative thinking ability, and be able to carry out activities such as research and design of innovative schemes and innovative development;
5. Have certain organizational and management skills, expression skills and the ability to play a role in the team;
6. Master the basic methods of literature retrieval and information inquiry, understand the frontier and development direction of this major, and master a foreign language;
7. Have cultural, artistic and interdisciplinary knowledge literacy, and have the ability to continuously learn and adapt to development.
Four, the main disciplines, main courses and main practical teaching links
Main subjects: design, architecture, materials science.
Core courses: architectural drawing, architectural painting techniques, architectural design basis, Chinese and foreign architectural history, Chinese and foreign garden history, decorative materials and their construction technology, landscape engineering, residential interior design, commercial space interior design, small architectural design, residential landscape design.
Main practical teaching links: including military training, regional cultural investigation, photography practice, model making, 2D computer-aided design, 3D computer-aided design, architectural drawing CAD practice, 3D environmental design renderings training, community garden investigation, social practice, curriculum design, design practice, graduation design (thesis) and so on. Generally speaking, it is required that the practice teaching should last no less than 465,438+0 weeks.
Five, the duration of study and the standard of degree granting
Length of schooling: the standard length of schooling is 4 years, and the flexible academic system is implemented. Students can complete the required credits or more in 3~6 years.
Degree awarded: Bachelor of Arts.
Animation major
First of all, professional introduction
Our college set up animation specialty in 2002, which is one of the earliest universities in Guangxi to carry out animation specialty teaching. After more than ten years of construction and development, it has obvious advantages in discipline construction and development and personnel training. Animation design has undergraduate major and digital media master's degree, which has formed a trend of outstanding professional advantages and mutual support with other majors. It is also a training base for animation talents in Guangxi. Its professional orientation is to serve the field of digital media communication and local cultural and creative industries, and to provide talent protection for local cultural construction and cultural and creative industries development.
Second, the training objectives
Cultivate application-oriented talents who have good humanistic quality, artistic accomplishment and aesthetic ability, adapt to the development of digital age and information society, master the basic knowledge and theoretical methods needed for animation creation, have the ability of animation creative expression, cultural and artistic innovation and integration design of animation and digital media, and carry out animation-related planning, design, creation and promotion in cultural and creative industries, digital media communication and other fields.
Third, the training requirements
Through the systematic study of the basic theory and professional knowledge of animation, animation professionals should have the following seven abilities and qualities:
1, good ideological and moral quality and professional ethics: establish a correct outlook on life, values and world outlook; Understand the principles and policies of the party and the state in literature and art, publicity, press and publication, as well as policies and regulations in film and television, have good political quality, ideological quality and legal awareness, have strong communication, environmental adaptation and teamwork ability, and be good at communicating with others in the team, effectively cooperate and jointly complete design tasks.
2. Professional aesthetic modeling ability: having a good foundation in humanities and art, having a good understanding of Chinese and Western traditional culture, literature and art, and understanding aesthetic principles can better solve the artistic expression problem in animation design;
3. Solid animation creative expression ability: Being able to reasonably use basic animation expression techniques, color theory and animation aesthetic law, and skillfully use professional software, model making and other means to express design ideas, so that works can better reflect the characteristics of the times and culture.
4. Have animation creative thinking and expressive ability: master the procedures and methods of animation design. Master the theory and knowledge of film and television animation and computer animation creation, and master the ability to complete animation creation independently.
5. Innovative ability of integrated design with digital media: master the knowledge of integrated design of animation and digital media, understand the basic concepts and design ideas of digital entertainment design, and design digital entertainment products in combination with the development trends of animation, games and popular culture.
6. Innovative concept of cutting-edge design: synchronize the information of the times, keep up with technological innovation, master advanced information retrieval technology, understand the cutting-edge development trend of this discipline, and have contemporary design subconscious and keen design judgment;
7. Continuous knowledge updating ability: the ability to acquire and update knowledge, self-study, document retrieval, paper writing, etc.
Four, the main disciplines, main courses and main practical teaching links
Main subject: art
Core courses: script and video analysis, audio-visual language, music and dubbing, visual image design, camera and video recording, animation expression, creative short film, pan-animation design, integrated design, derivative design and display,
Main practical teaching links: including military training, design practice, regional culture investigation, model making, design investigation, social practice, graduation project (thesis) and so on.
Five, the duration of study and the standard of degree granting
Standard study time: 3 ~ 8 years
Degree awarded: Bachelor of Arts.