The environment shapes people, and family and social environments have a huge impact on people. generation Z was born into a family with predominantly post-70s parents, and is very different from previous generations, the post-70s being China's first ideological challengers. generation Z enjoys not only the relatively comfortable material environment created by their post-70s parents, but also the family atmosphere, patterns of living together, and educational patterns that they grew up in, In the process of growing up, the family atmosphere, the way they get along with each other and the way they are educated are also more equal and loving, emphasizing comprehensive development in the true sense of the word.
The tendency towards Chinese and foreign brands is also becoming more balanced, appreciating the value of the brands they recognize. China's consumption upgrading presents the characteristics of diversification and personalization, the original brand pattern is being broken, and the status of traditional big brands is being shaken. With the upgrading of consumption, Chinese consumers are paying more and more attention to the details of the quality of life, whether it is from eating, or using, which has given birth to the "new refinementism". New Exquisiteism. The new sophistication represents consumers' self-satisfaction and pursuit of ultimate quality for a better life.
The Z Generation? The generation of newcomers born between 1995 and 2010 will have a profound impact on the future consumer market. 2018 curtain opens, along with the last batch of post-95 adults, the post-95 group formally stepped on the social stage, they are also known as "Generation Z", their rise has made China's consumer market more and more competitive. , whose rise has led to a constant battle for consumer groups in the Chinese market.? Balanced life is the pursuit of a balance between fast-paced and slow life. In fact, today's Chinese consumers are experiencing a shift in focus from self-focused to family-focused, and from efficient work to quality leisure. In the continuous pursuit of self-balance, more and more stress-relieving actions are quite popular among consumers, including parent-child trips, family trips, and a number of conditioning, including diet and body care, have become hot services sought after by consumers.The fashion of the past is the fashion of the hall of fame, noble fashion, but with the strengthening of China's economic power and the more diversified consumption of the population, for today's Chinese consumers, the pursuit of fashion is an attitude, and fashion is more and more unrestrained, so the so-called concept of fashion has gradually been popularized, personalized, ethnic disintegration, the colorful blossoming of fashion is the main feature of today's Chinese fashion. The main feature of the fashion in China today is the blossoming of colorful fashion.