The marketing director needs to have a strong and superior appeal, field control ability, organization and coordination ability, and be good at dealing with emergency emergencies; Have a unique experience in pre-sales visit invitations, in-meeting organization services, and post-meeting follow-up; The following are the responsibilities and abilities of marketing directors that I have carefully collected, and I will share them with you below to enjoy them.
Responsibilities and abilities of the marketing director 1
1, according to the general manager to align the company's overall strategy, formulate the center's marketing plan, and decompose and implement the plan;
2. Responsible for the understanding, analysis and control of market information;
3. Cooperate with the general manager to prepare the annual sales plan, and approve the staffing and work plan of each position of the center;
4. Responsible for cooperating with the product center to do a good job in market demand analysis;
5. Responsible for managing the daily work of each sales manager and forming a work report;
6. Responsible for the management, communication and landing of the company's customers;
7. Responsible for leading the department's sales team to complete the annual sales target;
8. Responsible for other work arranged by the leader.
Responsibilities and abilities of the marketing director 2
1, responsible for cooperating with sales to complete the company's sales performance;
2. Complete market expansion and customer service indicators;
3. Develop and maintain customer network, communicate well with customers, and do a good job in service tracking;
Responsibilities and Abilities of Marketing Director 3
1. Assist the general manager of the company to formulate team sales strategies and plans and implement them effectively;
2. In accordance with the sales strategy and plan, responsible for leading the marketing team and business development management of each branch, supervising team members to complete sales targets and achieving individual and team performance indicators;
3. Responsible for leading team members to develop medium and high-end customers and maintain long-term strategic cooperation with high-quality customers;
4. Conduct training and counseling for team members in terms of professional knowledge and business ability, and implement supervision and assessment;
5. Understand the daily work progress and customer service of team members, and help members explore and maintain high-quality customers;
6. Stimulate team morale and cultivate good team spirit.
Responsibilities and Abilities of Marketing Director 4
1. Obey the work arrangement of the general manager and participate in the formulation of the company's marketing strategy. According to the marketing strategy, the company's marketing mix strategy and marketing
plan are formulated, and the implementation is organized after approval.
2. Responsible for the overall and on-site command of major public relations and promotional activities.
3. Regularly check and analyze the marketing environment, objectives, plans, and business activities, adjust marketing strategies and plans in a timely manner,
formulate preventive and corrective measures, and ensure the completion of marketing objectives and marketing plans.
4. According to the market and the same industry, formulate the market price of the company's new products, and implement it after approval.
5. Responsible for the negotiation and signing of major marketing contracts.
6. Preside over the formulation and revision of the working procedures and rules and regulations of the marketing system supervisor, and implement them after approval.
7. Formulate the annual professional training plan of the marketing system and assist the training department in its implementation.
8. Assist the general manager to establish and adjust the company's marketing organization, and establish, expand and adjust the marketing network for market segments.
9. Responsible for decomposing and issuing the annual work objectives and marketing budget, preparing the economic benefit profit and loss analysis of the department, and
timely adjusting and effective control according to the actual situation of the market and the company.
10. Visit key customers regularly and irregularly to understand and deal with problems in a timely manner.
11.? Analyze and rationalize the organizational structure of the department. Assess the work efficiency of subordinate departments and inspect the work status of subordinate departments.
Responsibilities and abilities of the marketing director 5
1. Complete the company's annual, quarterly and monthly sales collection targets;
2. According to the various business models established by the company, formulate marketing strategic planning and be responsible for organizing and implementing it;
3. Formulate and improve the customer management system, improve the sales of old customers, develop potential customers, and maintain customer relations;
4. Responsible for the organization and management of the sales team, fixed-post training, assessment and evaluation, and the echelon formation of sales personnel, etc.
Responsibilities and abilities of the marketing director 6
1. Senior management positions, assist decision-makers in formulating the company's business development strategy for K gold inlaid products, and be responsible for short-term and long-term company decision-making and strategy in its functional areas, which has an important impact on the achievement of the company's medium and long-term goals;
2. Responsible for planning the company's annual market work objectives and marketing plans;
3. Responsible for developing market business, carrying out relevant publicity and promotion, including management and progress promotion, and establishing the company's market operation system;
4. Analyze and predict the sales market, grasp the market trend, provide accurate relevant information for decision-making, and develop the sales market;
5. Plan and manage the budget of marketing activities, and use the budget reasonably and effectively to implement advertising and marketing activities.
Responsibilities and Abilities of the Marketing Director 7
1. Overall organization and management of conference marketing activities;
2. Responsible for the setting and control of all links before, during and after the meeting;
3. Responsible for the achievement of marketing objectives, target decomposition and the formulation of implementation plans;
4. Responsible for the construction and training of the marketing team.
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