1, different concepts.
Tik Tok Store, also known as Tik Tok Store, is a regional marketing product launched by the platform for small and medium-sized users. Users can plant grass for potential consumers online and then transform it offline, which is equivalent to an offline store. Tik Tok Store is an online store, which can not only sell goods, but also provide consumers with a payment platform to place orders without jumping to a third-party platform.
2. Different customers
From the service object, Tik Tok shopkeepers mainly recommend it to local users, while Tik Tok stores are aimed at users all over the country. The certification qualification requirements of Tik Tok store are relatively high, at least the enterprise account number must be met, and the certification of Tik Tok store needs to decide whether to carry out enterprise certification according to the situation of merchants with Tik Tok account number.
3. Different product types
Tik Tok stores are mainly offline, and Tik Tok stores provide offline services, similar to catering, leisure and entertainment. Tik Tok stores mainly provide the purchase of physical products. The types of products offered by the two stores are very different, which are completely in two different directions.
Platform advantages of Tik Tok store:
Platform-wide traffic, one-stop operation. The store runs through Tik Tok, Today's Headlines and many other apps, covering the fragmentation time of users of different ages and regions, so that every beautiful thing can be found. Data-based decision-making and efficient realization of channels. Intelligent recommendation mechanism, matching e-commerce interest groups, deep vertical users, and efficiently transforming e-commerce content.
The whole ecology enriches the product structure, and the quality of mass goods covers international brands, original brands and origin brands. Portable efficiency tools, efficient and convenient mobile and PC product tools, help people build a deep supply chain and comprehensively improve the efficiency of carrying goods. Tik Tok stores are fully open to businesses in the industrial belt. Tik Tok stores lower the threshold for opening stores for qualified businesses, implement a comprehensive opening policy, and launch a commission preferential plan.