five key elements of store location

1. Opening a store near the gathering point: opening a corresponding store according to the nature of the customers at the gathering point.

2. The principle that people travel on the right: Our country always walks or drives on the right.

3. Conforming to the principle of energy saving: It is human nature to choose the path with the least labor and time.

4. consider the development in the next five years: in some places, the population or consumption potential has strong growth, so it can be laid out in advance.

5. The principle of filling vacancies and the principle of brand street: in a comprehensive street, the categories of stores should be relatively complete

After the selection of stores, it is necessary to build a standardized and standardized digital brand store management system

1. Marketing to obtain customers: the brand headquarters uniformly controls the operation of store display screens, and the materials are delivered with one click, which improves the publicity efficiency of stores and reduces the management cost of product promotion content release.

second, passenger flow analysis: accurately analyze the multi-dimensional passenger flow data such as entering and leaving, passing through stores, flow direction and hot spots, so as to help managers quickly locate the passenger flow problems in stores and take marketing measures in time.

3. Stay in private domain: Spatial data platform SDP+Weiyi Marketing Cloud WMC provides panoramic member portraits and online contacts, realizing automated marketing for thousands of people and guiding customers to shop again.

fourth, inspection and supervision: on-site inspection, video inspection, AI automatic inspection, which can be initiated anytime and anywhere, strictly monitored all day, and more flexible inspection methods can help brands effectively supervise the operation of stores and greatly reduce the cost of inspection.

5. Business resumption: Based on a powerful analysis platform, it provides multi-dimensional visual business analysis data to help brands accurately grasp the actual operation of each store and make timely business adjustment and improvement.