First of all, we should start with the design ideas of design signs; Secondly, start with the meaning symbolized by the symbol; Third, the description of the model; Finally, explain whether the logo is consistent with the culture of its organization.

Description of logo design:

First, design orientation.

1. Visual effects: technology, environmental protection, pursuit, stability and image.

2. Design vocabulary: technology, internationalization, graphic culture and decoration.

Second, the design theme:

"High-tech, Green and Natural"

Third, the composition interpretation:

1. The logo is based on science and technology, green and Lenovo, and fully demonstrates the concepts of "Jiesheng Chemical Industry" and "Science and Technology Serve Life".

2. The basic elements of this logo are circles and pentagons, which are easy to be associated with the structural composition of molecules and atoms, and conform to the industry characteristics of enterprises; The Pentagon is a "J", which is transformed into an upward bird. In order to show the development of corporate culture and career, it can be said that form and spirit are integrated and have no shortcomings.

The main colors of this sign are green, sky blue and orange. The cylindrical structure is green, representing nature, health and stability; The Pentagon is graded in red and yellow, symbolizing the light of the sun and representing hope, vitality, strength and unity; The deformed "J" is sky blue, representing science and technology, development and enterprising.

4. This logo has a wide understanding of extensibility, and it is a good endorsement image, which is easy to argue, read and remember.

5. Logo culture is not only the artistic style of international design, but also the time style of contemporary enterprises. It communicates with the public with simple and vivid graphic language, which enables the rapid transmission of enterprise information and forms the precipitation of brand information culture.

Graphic design description:

1. Design basis and basic data

(1) Summarize the site selection report, land use scope and external agreements (such as preliminary agreement on land acquisition), and the contents related to this major in the design task book;

(2) Indicators and standards adopted in the design;

(3) Requirements of relevant departments on planning permission conditions, red line and land use scope, building height, building volume ratio, greening coefficient, surrounding environment, space treatment, traffic organization, environmental protection, cultural relics protection and phased construction of this project.

2. Overview of the website

(1) Explain the surrounding environment of the site, the supporting and supply of municipal infrastructure, and the relationship with local energy, water and electricity, transportation and public service facilities;

(2) Summarize the site topography, ball stream and pond (location, flow direction, water depth, highest and lowest elevation, general slope direction, maximum slope and general slope, etc.). );

(3) Describe the distribution of buildings around the site, as well as the original buildings, structures (including underground), trees, cultural relics and other facilities in the site;

(4) Description of factors related to the general plan, such as earthquake, vegetation coverage, watershed, microclimate influence, flood level, etc.

3. General plan

(1) means that the layout is made according to factors such as topography, geology, orientation, wind direction, fire protection, sanitation, traffic and environmental protection. , in order to meet the requirements of function and technical economy and rationality;

(2) Explain the functional zoning, organize the layout of entrances and exits, parking lots and underground garages, and determine the principles of the number of parking spaces in the near and long term, the setting of civil air defense, the fire ring road and the climbing site;

(3) Elaborate the harmonious relationship between street view spatial organization and surrounding environment;

(4) Explain the relationship between environmental design.

4. Vertical design

(1) Explain the basis for determining vertical design, such as urban roads, pipeline elevation, technical requirements, traffic requirements, topography, drainage, flood level, earthwork balance, etc.

(2) Explain the vertical layout (flat slope or terrace type) and the surface rainwater drainage mode. If the open trench system is adopted, the location, form and elevation of the discharge shall be stated.

5. Traffic organization

(1) Explain the layout of people, vehicles, goods and main entrances and exits;

(2) Explain the main design technical conditions of the road, such as the pavement width, standard cross-sectional form, pavement structure, turning radius, maximum longitudinal slope, bridges and culverts of the main and secondary roads.

6. Main technical and economic indicators and bill of quantities