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What is the reason for the decrease of gross profit margin and the increase of attendance rate?

The performance of high-end catering has declined nationwide, so that the catering industry has begun to make major adjustments. Many high-end catering enterprises have turned around and sought transformation and development through group meals, online shopping and price reduction. However, the income after the price reduction is not optimistic, the attendance rate has increased by 51%, but the profit has dropped by half. In a better month, the income and expenditure can be even, and if the number of tourists drops slightly, it will lose money.