The discretionary management case of hotel discretionary management

At present, discretionary management is the main way of cooperation in the separation of management right and ownership of hotel industry.

In this cooperation mode, the owner signs a discretionary management contract with the management company, and the management company appoints managers, and the owner sends the owner's representative to conduct comprehensive management of the hotel. Hotel management relies on its management advantages and experience to achieve the cooperation goals agreed by both parties.

During the period before the opening of the hotel, the management company collects management fees at a certain amount per square meter per month, and after the opening of the hotel, the management company collects management fees at a certain proportion of the total operating income of the hotel. The salary, welfare and other related expenses of the management personnel sent by the management company are paid in the daily operating expenses of the hotel.

Adopting the mode of discretionary management has brand benefits, which enables the entrusted hotel to enjoy many services such as specialization, standardized management, marketing network support, complementary customer advantages, operating system support, human resource backup, team resource support and so on. With these advantages, the owner's assets can be preserved and increased, which plays a good role in infrastructure construction for the long-term stable development of the hotel. During the cooperation, the owner will send a representative to serve as the deputy general manager and chief financial officer/manager of the hotel, supervise the preservation and appreciation of assets on behalf of the owner, be responsible for coordinating with the owner on major issues, and participate in daily operation and management.

The hotel management company entrusts full authority to manage the output of services. The management team stationed in the hotel is a professional with the same star hotel experience as the project, serving as the general manager or resident general manager of the project hotel. According to the situation and needs of the project, hire relevant personnel with the same level of hotel department manager qualification as the department manager of the hotel, responsible for the operation, management, training and supervision of relevant departments respectively.

The dispatched personnel are all senior professional managers who have worked in the "Hotel Management Company Hotel" chain brand project or have been strictly trained by the hotel management company.

As the trustee, the management must ensure that its original star service standard is higher. If there is no star rating, it must cooperate with the entrusting party to reach the predetermined star rating.

The management must establish a complete management manual, operating rules, reward and punishment system and other daily management means for the hotel.

Hotel management expert: Mr. Zeng Kaiwen

Mr. Zeng, a Hakka in Guangdong, has 20 years of hotel experience and rich experience in the management of high-star hotels and hot spring hotels. In recent ten years, I have mainly served as technical consultant for hotel investment, and participated in dozens of domestic high-star planning consultants, including: five-star hotel project of Shanxi Jinmei Group, five-star hotel project of Holiday Hotel Liuyang in Hainan, Zibo Hot Spring Hotel project of Shandong Nanjiao Group, Baotaishan Hotel project of Zhuhai Zhuo Fan Group, Daya Bay Hotel project of Shenzhen Zhuohong Investment, and Ye Zhen Club Hotel project of Shenzhen Yezhen Group. Published books include: hotel positioning and functional planning.

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