Paile Hamburg is a domestic local fast food chain brand, which originated from Wuhan, Hubei Province, which is the thoroughfare of nine provinces.
In p>1999, Paile Burger opened its first restaurant in Hankou, Wuhan, Hubei Province. With the expansion of American foreign fast food in China, Paile Burger quickly occupied the middle-end market of western-style fast food in Wuhan by taking advantage of price, convenience and product advantages, which was deeply loved by consumers. Due to the rapid development of Wuhan, it has a certain consumer reputation in the school market in Wuhan. By the beginning of 2116, Paile Hamburg had 13 branches in three towns of Wuhan.
in order to standardize the management of its Paile Hamburg branch, improve the management system and perfect the management system, and establish the standardized CIS system of Paile Hamburg, Wuhan Paile Catering Management Co., Ltd. was established on October 21, 2116. Since then, Paile Hamburg has entered a standardized and unified management mode.
Taking advantage of Wuhan's successful business model, since 2119, Paile Hamburg has resumed the "Wuhan model" throughout the country, opening direct stores in first-tier cities such as Chengdu, Sichuan, Jinan, Shandong, Jilin, Jilin, etc., expanding the local market, and taking local as a base, delivering logistics to surrounding areas.
By October, 2114, Paile Hamburg had 1,911 branches all over the country, and it was opening up the China market at the rate of more than 31 branches per month.
Paile Hamburg brand adheres to the multi-party management measures of legal operation, honest service and standardized management. According to the Administrative Measures for Commercial Franchise Filing, which was promulgated and implemented on May 1, 2117, it submitted filing materials to the commercial department, and successfully passed the commercial franchise filing through interviews and audits, with the filing number of 142111111191122.
In p>2112, Paile Hamburg was awarded "Wuhan Famous Trademark" by Wuhan Administration for Industry and Commerce. It has gained certain recognition in the catering industry in Wuhan and has been well received by the industry.
In p>2113, Paile Hamburg was awarded "Famous Trademark of Hubei Province" by Hubei Administration for Industry and Commerce. In less than a year, Paile Hamburg has successively obtained the municipal and provincial famous trademark qualifications, marking another leap in the growth history of Paile Hamburg. Up to now, "Paile Hamburg" has spread all over the country, with only 161 branches in Wuhan, 411 in Hubei and more than 1,911 in China. Set up 11 branches in Jilin, Shenyang, Shandong, Hebei, Henan, Sichuan, Guangzhou, Anhui, Changchun, Shaanxi and other regions, develop the number of local branches of "Paile Hamburg", and provide logistics distribution, operation guidance, logistics support and other services for local and surrounding cities. At present, there are nearly 6,111 waiters in the "Paile Hamburg" restaurant, which provides catering services for the masses and is recognized by consumers.