The age of entrepreneurship should be consistent with the "prospect" of entrepreneurship.
At present, the development of some catering franchisees is relatively supported in policy, and even some projects are given preferential loans and taxes. The government's view is that franchise development is conducive to re-employment projects, which is the case, but some people have put forward a different view: "Franchising is ultimately the cause of young people."
According to relevant data, franchisees are relatively young, even young franchisees who have just left campus or just retired from the army are not rare. For this phenomenon, Chen Hongyuan thinks it is normal: "Franchising is most suitable for young people to join." He believes that young people have three advantages over middle-aged people: young people have more impulse and passion to start a business, and they want to make franchise stores bigger and better; Young people are more energetic, because many industries need franchisees to devote themselves 24 hours a day, and such a large physical load is unbearable for middle-aged and elderly people; It is easier for young people to communicate with customers. Convenience stores are more expensive, and customers are mostly young people who are greedy for convenience. If operators and customers are of the same age, communication will be smoother and business will be bigger.
Many people think that it is enough to hire a manager after joining a franchise store, and it will be easy to be a "behind-the-scenes boss" by yourself. Some experts said that after all, operators and employees have different mentalities. Employees usually don't devote themselves wholeheartedly, while investors run their own businesses. They are more willing to know customers' preferences and track commodity sales. In this process, whether the investor's age conforms to the development characteristics of the industry should also be taken into account.
How to see the "return on investment" of the industry clearly
For every catering franchisee, what they are most concerned about is of course the return on investment. In almost all affiliated websites, all merchants put high return on investment in an eye-catching position. It is said that the existing franchise headquarters has marked the payback period as 3 months, which is really exciting. However, industry experts believe that this high return on investment is questionable. Because franchisees "borrow cards to make money", the investment risk is far lower than that of starting a business alone. Because they enjoy low risk, they must make sacrifices in profits. Things with low risk and big money need to be carefully considered.
China catering business analysis point of view: after all, joining is not a speculative undertaking, and it can't be as ups and downs as stocks. The payback period of 2 to 3 years is reasonable, but if the payback period is too short, it is a bit against the law. According to general experience, franchisees should earn twice as much as their daily work, but they only work for 8 hours, and once they join, they need to devote themselves to it for 24 hours. It can be seen that joining is "hard money".
"Franchisees should have a sense of risk." Experts remind franchisees to be practical, don't mistakenly think that joining at low cost can make big money, and don't put all your eggs in one basket. "Never borrow money to sell a house or open a shop."
Truth tip: more consultation, more telephone calls and more investigations can reduce investment risks. According to the survey, more than 90% franchisees have made message consultation before joining.
1. Success rate of franchisees: We should examine the operating conditions of other franchisees in the same system. If a franchise system closes stores, it must be cautious; If there are many closed stores in a franchise system, whether it is the mistake of individual operation or other reasons, we should consider giving up. Because a mature franchise system needs long-term experience accumulation and continuous improvement of management system, there are not many cases of closing stores in normal operation.
2. Entry threshold for franchisees: If the entry threshold for franchisees is low and there is no requirement, they can join the operation as long as they pay the joining fee. In this case, you must think twice before you act. In fact, it can basically be said that it is a famous business, and franchisees can hardly get any professional training and management, technology, personnel and financial support.
3. Management system of franchisees: This is the most important issue for franchisees. There are some people who are eager for quick success and instant benefit in the market at present. They are eager to expand and join the newly started projects. The purpose is not to establish and improve the franchise system, but to earn the franchise cost quickly, and then leave it alone, or they simply have no ability to manage. If a franchise system cannot provide very specific franchise planning, pre-job training and on-the-job retraining, perfect management system and backup mechanism, detailed and standardized business operation manual, stable and standardized supply system, such a franchise system should not be considered.
4. Direct contact with the head office: If you want to join a franchise store, you should contact the head office or the local general agent directly, and you can't sign any documents through a third party, otherwise you can't guarantee your due rights and treatment and pay unreasonable fees.
5. Whether the joining fee is reasonable: Whether the joining fee is reasonable depends on the popularity of the joining enterprise, the soundness of the management system, and the conditions provided by the joining enterprise, including hardware and software support. The most important thing is to look at the return on investment and refer to the returns of other franchisees. If the return rate of the franchisees in this system meets their own requirements, then the franchise fee is basically reasonable. Usually, each franchise enterprise has its own franchise fee standard, which is generally non-negotiable.