Wine Push: The so-called wine push by liquor (beer) salesmen means that young women with good appearance and communication skills are employed by wineries (usually beer) in restaurants or entertainment places to directly promote their products (wines) to customers, and give corresponding commissions or economic returns according to sales performance. As such employees, uniforms are generally provided by manufacturers, and the uniform styles are mostly tight skirts with obvious manufacturer's LOGO printed on them. In fact, wine push is also a kind of scholar, which promotes and promotes product sales by showing women's own beauty. Wine pusher first appeared in Hong Kong and Taiwan in Asia. Since 2000, this profession has gradually appeared in Chinese mainland. In addition, most people engaged in wine promotion are part-time. Yang played a wine pusher in the movie "A Thousand Cups Not Drunk".

There should be suggestive promotion, and there will be great differences between reasonable promotion and blind promotion. The latter will make customers bored, feel cheated, or think they are eager to get rid of something unrealistic or unworthy of the name. Blind promotion will also run counter to the consumer psychology of "value for money". Promotion is an activity to push products to the market and consumers. The promotion of drinks should take the customer's needs as the starting point, and meet the customer's needs as much as possible, including potential needs, so that the company can get the maximum profit, the company will have benefits, its work will be stable, and various welfare benefits will be continuously improved. Through sales promotion, we can provide better service, meet customers' needs and think what customers think.

The wine pusher should know the professional knowledge of wine, help the guests to choose and make them satisfied in the choice. Never force guests to order more food and drinks, but try to encourage them to make more choices, and their encouragement will gain their attention and recognition. Service personnel and customers can influence the consumption mood of guests through their own preferences and prejudices, and should not express dissatisfaction with the food and drinks ordered by any guests.

Promotion should grasp one premise, four opportunities and one premise: First, let the guests know the product variety of the place and let them order by themselves. Four opportunities: when the guests hesitate to push each other away, the waiter should act according to the circumstances and take the initiative to push forward according to the needs of the guests When a guest asks the waiter to help them order, the waiter will enthusiastically promote it according to the guest's needs. When the dishes ordered by the guests are similar in type and taste, the waiter should remind the guests to change them in euphemistic language and actively promote other products. When the guest's order is sold out, he should sincerely apologize and promote similar products (don't emphasize everything).