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What does Shanghai SPARKLE Group do?

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Layout of the food industry: to create a sweet happiness belonging to consumers

If you are a dessert seeker and lover, then you walk in the streets of Shanghai, "Royal Sweet" is certainly an existence that can not be ignored. And the person behind the helm is Mr. Kong Xiangyou. "Royal Sweet" currently has more than 100 stores in Shanghai, in 2018 Royal Sweet will add 500 new stores across the country, within three years he plans to Royal Sweet to achieve a successful listing. "Royal Sweet" brand originated in Hong Kong, created by the SPARKLE Group, in pursuit of the royal top enjoyment, the common price experience for the purpose of creating sweet happiness belonging to consumers. After two years of padding, in 2016 officially opened the Royal Sweet chain stores.

In order to further enable broader development in the food industry and solidify SPARKLE GROUP's competitive advantage in the food field, Kong Xiangyou continues to extend the industrial chain. In May this year, the Royal Sweet food factory was fully put into use, covering an area of 50 acres, with a construction area of 50,000 square meters, which not only has bread, cookies and pastries, but also innovatively introduces new elements of Japanese cuisine. In addition to building Royal Sweet, Kong Xiangyou also carried out other food investment, in April 2016, SPARKLE Group and Bright Baking reached a strategic cooperation agreement. However, this "golden rice bowl" is not good, Kong Xiangyou to receive over the plant to carry out a radical upgrade: demolition, maintenance, processing, invested 30 million yuan to buy new equipment. June 4, the new food factory was officially unveiled, with a new look to show the public, covers an area of 14,500 square meters, restarted the production of processing The new food factory was officially inaugurated on June 4 with a new look, covering an area of 14,500 square meters. According to the cooperation agreement between the two parties, all bakery products produced by SPARKLE meet the production and quality standards of Bright Bakery. Finished products will be distributed and sold using the Bright logo.

"Bright Baking's cold chain technology has always had a great advantage. Royal Sweet's distribution center is set up at the SPARKLEY Bright Food Factory, and 40 percent of the dough is transported by Bright's cold chain to be baked and sold at the store." In addition to raw materials, Kong Xiangyou has also invited pastry chefs from China, Taiwan and Hong Kong and bakers from France to set up a research and development base and create a product development team of more than 50 people to control product quality and taste. With these factors, Kong Xiangyou confidently set this year's sales target at 2 billion yuan. He hoped that Royal Sweet and Bright Bakery can be a strong combination, giving both sides more inspiration and play, "both enterprises are mainly engaged in food, this year plans to open 50-100 Bright Bakery chain stores in Shanghai. Both are important members of the food industry under SPARKLE Group."

Besides pastries, Kong Xiangyou is now working on the development of healthy drinks, and he was enthusiastic to show the newly developed herbal tea drink "Lipin Kang" by SPARKLE Group. Tea drink industry is one of the current trends, simple brewed tea is convenient and easy to get, healthier than carbonated drinks, more popular. "Lipin Kang" took two years, in 2015, the case, planning, operation, set up a plant in 2016, to the spring of this year began mass production. Kong Xiangyou adhering to the "herbal tea should be pure natural health drinks" for the purpose of using lemongrass root as the main ingredient, and spend a huge amount of money to develop 100,000 acres of farmland to be cultivated in large quantities, to ensure that the source of safety and control. After continuous polishing and perfecting, this herbal tea was very popular after launching in the market, and the sales volume reached 10,000 boxes per day in a short period of time. Mr. Kong Xiangyou said confidently, "In the past few years, the herbal tea market has been Wanglaoji and Gadobao competing with each other, and I hope that Lipin Kang can break the market pattern"

Diversified development: automotive, finance, new energy "compete with each other"

Automotive trade, finance, new energy "compete with each other"

The automotive trade, finance, new energy "compete with each other"

The automobile trade industry has always occupied an important place in Kong Xiangyou's heart. When he was a child, his family was ordinary, but he was obsessed with cars, and he liked to feel the sense of speed that drove by, as well as the experience of working in an automobile repair shop. In the garage, he was always up early and often worked until the early hours of the morning, every aspect of the work of the automobile repair work are carefully studied, and everything is hand in hand. In order to realize the dream of loving cars, Kong Xiangyou opened his first automobile trading company in Wenzhou. He is keenly aware of many people because of the high price of cars and deterred, so through the early years of accumulated contacts and resources, unremitting efforts to win the "price difference" advantage, attracted a large number of customers. The annual sales volume in the entire Rui'an area ranked first.

After coming to Shanghai, the metropolis and the big market gave Kong Xiangyou a broader space for the automobile trade industry. So he went to the London School of Economics and Political Science to study business management, laying a solid professional foundation for the financial industry. Kong Xiangyou into the financial industry is not a whim, he after careful analysis and research, to many well-known experts and scholars to ask for advice, in the U.S. again for further study. 2011, the establishment of Shanghai SPARKLE Asset Management Company Limited, a year after the value-added more than two times; 2014 and the establishment of the People's Yu Asset Management Company Limited. The establishment of Renyu marked the official arrival of SPARKLE Group.

In 2015, Kong Xiangyou once again started a new business journey. And he has great respect for a, also Wenzhou out of Zhejiang businessmen, Chint Group Chairman Nan Cunhui, the two have a **** the same point, into a clean, green industry - photovoltaic industry. He acquired a high-tech enterprise, Wuyishan Xintai Photovoltaic, and set up Fujian Province Jingyi Xintai Photovoltaic Co. After putting into production with professional scientific and technical personnel, advanced management system, specialized equipment, national order sales this year has reached 4 billion yuan.

Today, SPARKLE GROUP operates in six major fields: high-tech, automobile trade, hotel and catering, food manufacturing, culture and entertainment, and financial investment. Crossing various industries and maintaining the passion he had at the beginning of his business is something he will surely stick to for the rest of his life. "Entrepreneurs are not smarter than anyone else, but harder than anyone else." Kong Xiangyou naturally wanted SPARKLE GROUP to grow bigger and stronger. But he prefers one stage at a time planning than long term ambitious goals. The plan was to complete three listed companies within three years, one on the main board, one on the GEM, and one listing in Australia had already been completed. The company's listing will also lead to even more leaps and bounds.

Although he has invested in and founded several enterprises, Kong Xiangyou is also very cautious about industries he doesn't know much about. Many of the industries under SPARKLE GROUP have gone through careful consideration and many field visits by the research team of the Group's Board of Directors and unanimously approved by all the board members before they are invested and finalized.

A tale of two cities: Happy at the beginning, life is full of positive energy

Wenzhou and Shanghai are the two most important cities in his life so far, according to Kong. Thinking back to the first time he came to Shanghai, from eating habits, social circle to the city atmosphere, all kinds of discomfort. Now, he has been very attached to Shanghai, even if the meeting in a nearby city until late at night, will drive back to Shanghai to rest. Comparison of Wenzhou and Shanghai, and even the difference between Wenzhou businessmen and Shanghai businessmen, Kong Xiangyou that the Wenzhou businessmen's blood flowing in the natural market gene, they dare to do and dare to take risks, not afraid of suffering and not afraid of tiredness; Shanghai businessmen are adept at the business war, contractual awareness, vision. As a long-term Wenzhou businessman in Shanghai, Kong Xiangyou has a fusion of the two places, firm eyes, smile but very friendly, both Wenzhou businessman's diligence and endurance, but also Shanghai businessman's prudence and caution. Gentle and realistic character, and the necessary shrewdness of investors, love of challenge has produced a wonderful chemical reaction. As a Wenzhou man, the resources he possesses gradually combine perfectly with the advantages of the international metropolis of Shanghai.

People who love food are also full of positive energy for life, and Kong Xiangyou still retains his happy beginnings and atmospheric character. People around him are down-to-earth, righteous, down-to-earth treatment of employees, righteousness to help their brothers, not only to each Royal Le Sweet store manager 0.5% of the shares, but also for the staff set aside for the future listing of the company's 20% of the original shares.

In the interview, Kong Xiangyou brought up the TV series "Wenzhou Family", which he found exceptionally true. In his eyes, every character in the drama is like the epitome of Wenzhou businessmen, every plot in the drama reflects the hardships of Wenzhou businessmen, everyone is Zhou Wanshun. However, his mind is very calm, rarely troubled by pressure, "I am used to waking up in the morning to start thinking about the problems that need to be solved, and basically dip the pillow at night to sleep in seconds." And on days when he doesn't have to work late, he goes to bed early and gets up early, sticking to a healthy and regular routine.

Kong Xiangyou, who has such a gentle temperament, can still be seen as a challenge-loving person in the group's industrial layout. In private, he is a family-oriented warm man, and in the mall, he is a king. Food chain to seize the high ground of the original cake brand, herbal tea, liquor to internal and external strong combination, in the field of real estate, automobile, finance, etc., is a fierce tiger like posture.

Looking back on his entrepreneurial experience, Kong Xiangyou have three thanks. He said: "First, be grateful to parents. All good filial piety first, thanks to the parents of the birth and upbringing of grace; second, to be grateful to the party and the country. Reform and opening up has brought us opportunities for development, but also under the wise leadership of the party, we have such a prosperous outcome today; our enterprises must also return to the community at large; third, be grateful to the staff. The development of enterprises can not be separated from the hard work and dedication of employees, a trickle of water into a river; enterprises must be employees as their own family, so that employees really become the master of the enterprise!"

"Gold will always shine." This sentence is Kong Xiangyou has always been the motto. For Kong Xiangyou, both ideal and responsibility are the key words for growth and success. In today's fierce competition in various industries, he has been working hard on his own runway without any distractions, always believing that God rewards hard work. As for all the SPARKLE people who have chosen SPARKLE Group, Kong Xiangyou vows to make progress with them in the same development ****. "I will make all SPARKLE people believe that it is right to choose SPARKLE. Riding the wind and breaking the waves, we will be able to sail through the sea. SPARKLE will usher in a more brilliant and splendid tomorrow!"