The cartoon-themed tea shop is a diversified entrepreneurial shop-opening project that combines the cartoon culture respected by more than 211 million second-generation groups with the fashionable beverage projects favored by young people for leisure shopping. So what is the difference between the animation theme milk tea business opening project and the traditional milk tea project?

methods/steps

1. animation theme of consumption environment

the headquarters of animation tea shop designs the decoration scheme for the store according to the actual situation of the store that is finally used for business as determined by the owner. Each store will maintain a unified style, but the image is different. Animation culture will be highlighted from wallpaper, light box, shelves, pendants, lamps, seats and other aspects. Therefore, the store has a higher VI recognition, which makes it easier for customers who come to the store to remember the store and spend it again.

2. The appearance of milk tea is animated

There are two main series of cups used in animation-themed milk tea shops, namely, those for on-site consumption, and those with animation-themed packaged cups that are convenient to pack and take away or drink when shopping. When the glass consumed on the spot is served by the waiter, it will be decorated with many animation elements, such as small hands, small flags, animation napkins or animation cards. And the cartoon theme packaging cup has a full sense of cartoon culture. The whole cup is printed with beautiful pictures of anime colleagues. Take it in your hand and drink it, which is full of eye-catching feeling, and it is also a decorative boutique everywhere.

3. The sales area around the animation is more bright

In order to promote the diversified profit of the animation-themed tea shop, the design of the sales area around the animation products is specially reserved in the shop, so that customers can buy a favorite hand-made product, Gundam assembled model, animation household goods or animation stationery at any time when they come to the store to consume milk tea. There are a wide range of products, which can well meet the purchasing needs of customers. It can also make the store get more benefits.

4. cosplay of service personnel

If conditions permit, the service personnel in the cartoon-themed milk tea shop can completely put on coslay clothes and dress up as maids or little witches to entertain customers, which will not only give customers another feeling, but also cause them to take selfies and publicize their friends circle, making the cartoon-themed milk tea shop more popular.

5. Animatization of value-added services

Anime-themed tea shop is not only a fashionable drink shop with full personality, but also a good place for anime lovers to chat and make friends. The shop provides table games for consumers for entertainment, and also allows customers to read comic books and magazines, where anime lovers can make friends happily and relax themselves. For the casual friends, the cartoon theme milk tea franchise store is such a suitable place.

I often meet novice friends and ask how to open an animation tea shop to succeed. In fact, this is a difficult question to answer. The success of an animation tea shop is not determined by any unilateral factor. Let's analyze the factors that affect the success of the cartoon tea shop:

Methods/steps

First, the store location of the cartoon tea shop

Taking this factor out first undoubtedly shows its position. No matter what other conditions are, the location of a store must be the first factor and a hard condition. It may not be successful to open in a prosperous location, but I think it will not be successful if it is opened in a location where there is no traffic or target customer base at all. This cannot be replaced by other factors. In other words, even animation dare not open the store in the vegetable market, right?

Second, the marketing means of the cartoon tea shop

It's easy to understand. Usually, people say that people with brains are easy to succeed, because if they do the same thing, they can think of more ways to achieve it (provided that they can implement it well, of course). Marketing means is to test whether your brain is active or not. We can't deny that the success of any enterprise is inseparable from marketing, and so is a single store. Of course, the marketing methods of animation tea shops have been used up, and what tests you more at this time is practicality and diversification.

Third, the surrounding environment of the cartoon tea shop

The surrounding environment can actually be understood as an extension of the store location. Consumption has the tendency of conformity. You can't want to buy clothes when you go to the vegetable market, and you can't want to buy home appliances when you go to the pedestrian street. This is the influence of the surrounding environment. Whether consumers come to you for shopping or rushing, for consumption or for office, I think it can largely determine your transaction rate.

Fourth, the decoration of the cartoon tea shop

I think this point needs no detailed explanation. Everyone wants to stay in an elegant, relaxed and upscale place to consume the same product, not a dirty and messy place, not to mention the catering industry. The decoration of the cartoon tea shop can't be said to be first-class in China, but from all storefronts and from all angles, it is completely in line with the concept of aesthetics and fashion pursuit.

5. Experience of cartoon tea shop

Experience can be understood as an extension of store decoration and service attitude. Decoration is not a problem for most shopkeepers now, but a matter of spending money, and it is undoubtedly unwise to fight for luxury at this time. When a resource has little room for development, it is more likely to look at the integration of other resources. Many people know the word "integrated resources", but how many people have implemented it well? To give a simple example, on the basis that there is no problem with decoration, does your store have WIFI? Do you have any magazines to flip through? Is there any room for privacy? Is there an environment where you can completely relax? Is there any reason why people can come again? You know, other factors being basically the same, even if the air conditioning temperature in your store is appropriate, it may become the reason for consumers to choose. In the era when means are exhausted, knowing how to integrate resources will definitely be one step ahead of others.

Sixth, the service attitude of the animation tea shop

Needless to say, no one wants to spend money in front of a shop assistant with a straight face. The service attitude of the animation tea shop can't be bad, so we must pay attention to it.

VII. Taste of cartoon milk tea products

Needless to say, the taste of the products has an impact on the success of the store, but this has also caused many novice friends to fall into a misunderstanding. I have met too many novice friends who think that there must be business if the taste is good, but this is actually wrong. Good taste, what is good? Shanghainese like sweet and Sichuanese like spicy. A cup of milk tea, you taste tea and I taste milk. How to evaluate it? The taste is relative, certainly not bad, but it is definitely not the only factor that affects the success of the store.