Poster design is full of countless possibilities, it does not have to stick to the rules, as bold as possible, unlimited creativity. Poster also has a rich variety, or concert headline type, or informative text type. Regardless of the type, the focus is on finding a balance between headline, text, image and logo. Now, we will share 25 tips with our friends who love poster design to help students make wonderful posters.
01The magic of color - to convey energy, emotional expression, eye-catching in the design, color has unlimited possibilities. It can convey energy, express emotions, and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors. In short, color can play a crucial role.
In the example below, the Savannah Music Festival poster uses soft spring colors to give the impression that it's an outdoor music festival, and that the type of music you're about to enjoy is soft and beautiful, not heavy rock.
Another approach would be to use solid blocks of color, just making sure that the various color combinations are harmonious. This makes for a very striking background, as the example below illustrates.
The number of colors can also be controlled - see how the campaign poster below uses only red and black to create an eye-catching effect with strong contrast.
02Try different fontsSometimes, just by using fonts, you can make an event poster convey a wealth of information. Use non-serif bold to convey a sense of seriousness, serif italics to convey elegance, or choose a playful handwriting to create fun. When choosing fonts, select at least two - one for headlines and another for text. Make a visual impact with fonts. Take a look at these two beautiful event posters inspired by the theme of the event, "Food" - a great example of how experimental composition can be used to successfully communicate the heart of an event to the public.
If you're going to try something similar, make sure you keep your secondary fonts simple.
Below is a poster for the annual typography event, which also cleverly combines the theme of the event with the typeface.
03Dividing the visual hierarchy
Posters should be quick to read and eye-catching, so dividing the information into hierarchical levels is particularly important. If the poster contains only a small amount of text, use bold fonts wherever possible and combine them with simple graphics or photographs - see the ColumbusCreative poster below. If the poster contains a lot of text, make the text the focal point, consider placing large headlines, and treat the large amount of text as an entire block of text.
04Use negative space to form clever compositions
It's amazing how one image can hide another, and it's refreshing when you finally get to see the hidden image. The Melbourne Catering Association poster cleverly utilizes the negative space in the fork to incorporate the wine glass. Another use of negative space focuses the visual center on a smaller object and leaves visual breathing room around it. Place text in the negative space to draw the eye in, but don't fill it up.
05Remove the excess, less is more
Sometimes less is more. A simple word or a dramatic image can communicate far more effectively than a large piece of text or a complex image. Don't add graphics or text just for the sake of it.
We can notice a similarity between these two posters, both of which use a single dominant word to focus the audience's attention, and use plain colors to create a simple typeface.
The elegance of minimalism is still very effective in practice.
06Locking the focus
The power of text can be enhanced by using a combination of clear or blurred images. If you crop the image to the core, you can create a dramatic effect that draws the eye in. The poster for the National Theatre of Chaillot below uses a partial lip image, rather than a full face image, to create a sense of passion and provocation. Notice how the lips also outline a heart?
07Shapes create visual highlights
Shapes connect with each other and form new shapes, which create a visual cue for the audience. We can use the shapes to place text, or to create interesting compositions, or to guide a particular visual direction. In short, shapes are very versatile and useful in poster design.
08Possibilities for composition
When all the information, pictures, or graphics are in place, it's time to think about how to break them up completely and put them back together again in order to make them easier to read. The process of reassembling information is like walking through a maze; you determine how the audience reads the poster and how they get the message. Think about the interplay between graphics and text.
The poster below, designed by Calamargraphic for the Malaga Gala, places the text message in the upper right-hand corner of the poster, and then utilizes various colorful character graphics to move toward the text message.
09Layers of DepthPlacing the graphics, colors, and text on different levels creates depth, using a small drawing board to lead people into the small world of the poster. The gardening festival poster below uses text and images layered on top of each other to create a picture of the life of a gardener.
The Valentine's Day poster below is similar in that it uses shadows to create a three-dimensional look. The placement of the text is also interesting, as it sits next to the individual graphics, creating a correlation between the two. Wonderful.
Poster design composition skills _ poster design 9 creative compositionComposition skills, in addition to the use of color contrast skills need to draw on mastery, but also need to consider several contrasting relationships. Such as composition skills of coarse and fine contrast, composition skills of near and far contrast, composition skills of dense and sparse contrast, composition skills of static and dynamic contrast, composition skills of western and central contrast. Compositional techniques of ancient and modern contrast.
(1)Composition skills of coarse and fine contrast: the so-called coarse and fine contrast, refers to the process of composition in the use of color and color patterns and the formation of a style, in the painting and calligraphy we know that there is a brushstroke and writing, or brushstrokes and writing with the same picture (as the master of the Chinese painting qi baishi's painting of cabbages and grasshoppers, general), this style in the packaging is often used to express the composition of the picture. This style is often utilized in packaging composition. For this kind of thick and thin contrast some of the main pattern and accompanying pattern contrast; some is the center of the pattern and the contrast of the background pattern; there is a company as rough as the wind sweeping clouds, while the other side of the fine as fine as a silk; some of the calligraphy to replace the pattern of the wild cursive, which can be readily seen in some alcohol and food packaging. Such as Si Nian brand dumplings and shampoo is this way.
(2) the composition of the skills of the near and far contrast, in the landscape of Chinese painting in the composition of the near scene in the scene of the far view, and in the design of the packaging figure Ann, with the same principle, should also be near in the far several kinds of picture composition level. The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the packaging pattern to express the most important content, such as the earliest use of instant noodle packages, the first break into people's eyes is a blank background in the Shuanghui trademarks and crimson square background to support the white synthesis of the large Shuanghui two words (i.e., near the scene), in turn, is a little smaller "braised beef noodle" line several main characters (should be said that the second line of sight, also known as the middle view), again is the expression of the contents of the packaging product photos (also known as the third line of sight, bounded by the middle view) and then after that is the auxiliary mascot advertising slogan, performance instructions, corporate logo, etc., this obvious sense of hierarchy is also known as the three-step rule of vision, which in both the people looking at a quiet, but also in the eyes of the people to see the world of the world of the world of the world. It takes into account people's habit of scrutinizing a still life picture from top to bottom, from right to left, while highlighting the most important part of the theme to be expressed. As a designer in the beginning of the creation of the picture, the production should be the first to understand the theme of the appeal, to create a star to the moon, standing out from the rest of the atmosphere. Thus, the picture designed by me like a powerful magnetism tightly pulls the seller's line of sight over.
(3) compositional techniques of dense and sparse contrast: Speaking of compositional techniques of dense and sparse contrast, which is very similar to the use of color contrast, but also with the Chinese painting in the fly white is very much the same, i.e., the pattern should be centralized where there must be a diffusion of the accompanying, it is not desirable to be centralized or all diffuse. Embodies a kind of sparse and dense coordination, rhythm, tension and relaxation, showing the ethereal. At the same time does not lose the theme of prominence. Recently, I have seen a lot of packaging pattern design, the whole picture is dense, green and flowery, from the background pattern to the theme of the pattern is a very heavy color performance, so that people feel pressure and can not breathe, so not only can not beautify the product to promote the purpose of the sale, but also let a person get tired of the lack of appetite. This is not grasp the contrast between dense and sparse caused.
(4) composition skills in the static and dynamic contrast: in a pattern, we tend to find this phenomenon, that is, in a packaging theme name of the background or the surrounding performance of the explosive pattern or look careless, is deliberately painted foam a few crazy thick lines, or band-shaped English or patterns, etc., are showing a " dynamic" feeling, but not only can not beautify the product, promote the purpose of sales, but also let people get bored and lack of appetite. Dynamic" feeling, while the theme name is dignified and stable and the background is light and calm, this scene is the contrast between static and dynamic. This kind of contrast, avoid the fancy and too static rigidity of the support. So the visual effect is comfortable. In line with people's normal aesthetic psychology.
(5) composition skills in the Chinese and Western contrast: this contrast is often used in an outsourcing packaging design in the picture of the cartoon technique of Western painting and the combination of traditional Chinese techniques or the combination of Chinese Chinese art and English. As well as the picture directly to the realistic approach to the Western photo or a picture highlighted in the packaging design, this form of expression, is also a common borrowing method, which is often found in children's products, women's socks, clothing or cosmetics on the packaging.
(6) the composition of the skills of today's contrast: both foreign for the use of ancient for today, especially in order to reflect a cultural taste, performance in the packaging design composition is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is embodied in the wine packaging on the most clear show. Such as: the Dream of the Red Chamber twelve hairpin ladies wine and Taibaijiu, as well as food in the Mid-Autumn Festival mooncakes, black old bag of peanuts and so on are embodied from these aspects and dig the connotation of. In addition, there are some cosmetics and daily necessities of high-level gift box its decoration and pattern is also from the classical culture to find grafting techniques. This can give people a kind of ancient color, elegant and inner tracing or a certain aspect of solace. So it is very popular with consumers.
Poster design1. Text as a design element
If you want to use text as a design element, but do not set it to a larger size as shown before, you can creatively put it on the poster. Use alignment, size, color and placement to design a memorable poster.
2. Engraved objects
Integrate text directly onto the object to be promoted. There have been many pieces of artwork today where text has been skillfully incorporated into a myriad of different objects. If you want to create a style like this, it's crucial that you make sure your text is skillfully integrated into the object being promoted.
3. Combine text and images
Combine text and images so that the text becomes part of the image. This is a novel solution.
4. Try an irregular or handwritten font
Find another irregular or handwritten font from the font library and design an unusual poster.
5. Add a dynamic element
The above poster is very dynamic. To achieve this effect, first use a grid to place your content. This means copying and designing elements. Once you've set up everything you want to display on your page, it's time to rotate the design elements. You can rotate entire paragraphs or individual elements that characterize this poster, which feels like text being thrown in the air.
6. Featuring Creative Photography
Use unconventional and quirky photography as the background of your poster.
7. Creative Text Layout
In the example above, the grid and the image of the hands are combined to form the way the content is set up on the poster. In the same way, make the content and images feel related by making your image shape and content placement on your poster.
8. Try black ink
There's something about ink stains and spills that's called "garbage". If you're looking for a great way to make posters with a rebellious attitude, use black ink.
9. Color Photographs
How to combine cute illustrated characters with photography. Not only does it make the content it serves super fun, but it creates mini-narratives in each article. If you're using an image as a visual centerpiece, but want to push it further, consider drawing characters or elements that add a layer of fun to your poster.
10. Quirky illustrations
Don't worry about a funky illustration being the main star of your poster. Incorporate a nice color and clever typography to achieve a perfect design scheme, like the one shown above. Don't be fooled by marketing selling points - stand out, use the unique selling point you've established to create, and the best way to highlight it is to design a poster that reflects your innovative ideas.