Sometimes I go to the suburbs and go to places that local taxi drivers think are very distinctive, such as food stalls. Sometimes we go to the seaside, eat yellow croaker on the seashore of Nantong, eat fresh hairtail in Zhoushan, eat shrimp on the boat in Taihu Lake, eat boiled fish on the edge of Dongting Lake, eat pollution-free grass carp in Erhai Lake of go to dali, eat back fish on the edge of Yangtze River and eat casserole and abalone soup in Tianmu Lake. In addition to eating fresh fish, you can also go to different places to eat special fish with different practices. In a word, my favorite food is not the signature dishes in restaurants, but the local dishes with folk characteristics. Through the comparison of different places, I think the difference between the north and the south is quite big, and the food culture has an impact on other aspects of the place. Climate and regional differences in food culture directly affect the performance of people's characteristics. For example, the food in the south of the Yangtze River is exquisite, while in the northeast, it is very rough. In addition to stewed pork vermicelli and disorderly stew, there are white meat with sauerkraut and radish vermicelli soup. This dietary feature seems to come down in one continuous line with the local character. Beijing doesn't have its own main course system, but it tends to the surrounding cuisines, such as those in Northeast China, Shandong, Inner Mongolia, Hebei or Northwest China, which have a great influence on Beijing. The food in Jiangnan is meticulous, and the men there are also very delicate. They are more serious, more family-oriented and willing to do housework. This culture can affect the sales of products. For example, this person is delicate, he is particular about things, and he doesn't like being too rough. Some things they reject and don't eat, and some things must be eaten to a certain extent. Jiangnan pays attention to refreshing taste, such as a dish with green peppers and bamboo shoots, so the taste of this dish must be green peppers and bamboo shoots, and you can tell the two flavors when you eat them; Northeast cuisine will stew the flavors together so that you can't tell them apart. In Shanghai, you should put sugar in the food, and you must eat it, while in the north, you should also put sugar, but it should be mixed with the food so that you can't eat it. The stuffing in the buns in Shanghai is also clearly divided, which not only makes you see clearly, but also makes the taste clearly divided. Everything is clearly separated, which is the characteristic of Shanghai people. There are also differences between Jiangsu and Zhejiang and Shanghai. For example, the dishes in Hangzhou are very delicate. They are much finer than those in Shanghai. The difference is that the taste of their dishes is not as clear as that of Shanghai. That is to say, Hangzhou people are only meticulous in form, but not as detailed in content as Shanghai people. Nanjing, on the other hand, is a little rougher in form than Hangzhou, but much finer in content. These are all related to the humanistic environment of Jiangnan water town. When I talk about diet, I don't want to talk about eating, but to show their culture. For example, when it comes to Chongqing, go to a restaurant to buy it. You have to eat there before he sells it to you. You can take the butter home and eat hot pot by yourself, which is very rich in flavor. You can't buy this kind of thing in the north. When monosodium glutamate in the north is put into the pot, some tastes are wrong. Only when you go to Chengdu can you buy monosodium glutamate made of grain. Taking this monosodium glutamate in sesame oil seasoning to eat hot pot tastes delicious, which is completely the taste of Chongqing hot pot. When you eat it, you feel different from what you usually eat. It's all the monosodium glutamate that works. So every time I go to Chongqing or Chengdu, I buy MSG there and take it home. Many people say they like to eat Sichuan peppers, but in fact, the local peppers are not necessarily in Sichuan restaurants now. They went to Hubei and Hunan to pack peppers grown in the whole village. Now some Sichuan restaurants in Beijing must go to these villages one year in advance to order peppers. A variety is planted in all provinces in the Yangtze River valley, so we are not only eating Sichuan peppers now. Diets vary greatly from place to place, and some are even wonderful. For example, go to Shantou to eat fish balls, where the fish balls are knocked out with a whole piece of meat and a stick. There are fish and beef, and you can cook any kind of meat. There are many kinds of meatballs. When you go to the free market, you can see someone banging on a stick. There are many famous shops in the suburbs. There are many famous shops in the villages on the road from Shantou to Chaoyang and the road to the airport. When I went to those famous shops, I saw a big case in the middle of the room. There was a row of people sitting here and a row of people sitting there. When the whole fan of meat was put in the middle, the people on both sides knocked with sticks. The meatballs can bounce on the ground after they are cooked, because they don't use a kitchen knife and don't cut the tendons. Therefore, the fish balls in Shantou are very famous. But in fact, what I feel most in Shantou is not fish balls. The coolest thing is to eat a side furnace. There are several kinds of side furnaces in Shantou. The more distinctive one is the tortoise, that is, the turtle, and the other is the snake. The seasoning used to rinse the snake is special, including bean curd and garlic hot sauce, and then some chopped kohlrabi soaked in the south. Later, snake-washing developed to Guangzhou, mainly in the suburbs of Guangzhou. When snake-washing was the most popular in the late 1991 s, it went all the way along Guangzhou Avenue to Panyu until Qifu New Village, and there were twenty large Shantou snake villages. Later, the snake-washing began to decline, and Cantonese people ate donkeys and cats. At that time, a donkey was tied to the door of the restaurant where donkey meat was washed. In fact, it was frozen donkey meat that was eaten inside. It's just like the suburbs of Beijing, saying that eating wild boar, you ask him, is this wild boar authentic? The answer must be authentic, and said that the meat was still stamped when it came. In fact, many of them are fake, and they are only a little authentic after being treated with spices. When it comes to rinse products, you must say dog meat. One of the best places to eat dog meat is the dog meat stove in Shantou and the dog meat hot pot in Kunming. In these two places, the dog meat sauce is cooked first, but the method of incense is different. Shantou pays attention to the taste of soup, that is, put the dog meat that has been sauced in the old soup with the seasoning, and then eat it directly or dip it in seasoning; The dip in Kunming is not as rich as that in Shantou, but it is a little more spicy. When you go to the Korean Autonomous Prefecture, there is a street with dog meat. The spicy taste is definitely different from that of Hunan and Jiangxi. It's not the same in Guizhou, where dry pots and dog meat have their own local characteristics. We have different feelings from local tastes, which seems to be related to local fermented bean curd, so I buy local fermented bean curd everywhere. There are stinky tofu in Beijing and soy bean curd in Wang Zhihe, and there are 17 or 18 kinds sold in supermarkets. In other places, you will see many local fermented bean curd with different tastes, such as Chinese cabbage fermented bean curd, celery fermented bean curd and some green vegetable fermented bean curd. In Yunnan, in addition to the above kinds of fermented bean curd, there are other fermented bean curd, which can be used as soup material and seasoning for their shabu-shabu Yunnan's spicy soup is not like Guangdong's clear soup dipped in spicy sauce. They are spicy soup dipped in spicy sauce, so different ways of making fermented bean curd and sesame oil will be different. Sichuan's spicy soup is boiled with seasoning and oil, while Yunnan's spicy soup is directly boiled with several Chinese herbal medicines and peppers. This shows that the diets in different places have their own cultural characteristics. Cultural and Habit Differences When it comes to diet, it is bound to be associated with wine, which is closely related to diet. There are four criteria for the classification of wines in China, including Fenjiu-based Fen-flavor wines; Luzhou-flavor liquor represented by Sichuan Wuliangye; Maotai-flavor liquor represented by Kweichow Moutai; Aromatic liquor represented by Xifeng in Shaanxi Province. That is to say, whoever wants to make wine must meet one of these four requirements, and all brands of liquor are either inclined to this or that, because they cannot be listed if they do not meet the requirements. So there are four famous wines in China, and these four famous wines have produced wine culture. Speaking of the relationship between wine and catering, for example, before the Cultural Revolution, there was a Sichuan restaurant in Xidan, Beijing. At that time, few people were able to eat there, and only the rich could afford it. Now, Sichuan restaurants in Beijing are everywhere, because people's lives have become richer after the reform and opening up, and the cultures of many regions have been rapidly integrated, and the integration of catering culture has become more direct and concrete. At that time, all the wines in China were Luzhou-flavor, for two reasons: first, its brewing cost was very low; Secondly, it has a lot to do with the popularity of Sichuan cuisine. When people eat Sichuan spicy food, they usually drink Luzhou-flavor wine. Now every restaurant in Beijing may have Sichuan food. Sichuan food has a strong flavor, which will hang people's taste and make it more palatable to drink Luzhou-flavor wine. In the past, the popularity of Fen-flavor liquor was due to the light northern dishes in the palace, which made it more comfortable to drink Fen-flavor liquor. Now, people feel tasteless when drinking Fen-flavor liquor, because the taste of the diet is heavy. In Shanghai or the south of the Yangtze River, everyone's taste is very weak, and drinking is mainly yellow wine, because yellow wine is stuffy, it will not be spicy quickly and has stamina, so people there eat and drink this smoothly. Therefore, our diet has promoted wine, and the food culture in various regions has changed people's drinking habits. In the 1981s, the role of marketing behavior also changed the wine culture. At that time, the prices of the four famous wines were similar, all of which were more than ten yuan, and Wuliangye took the lead in raising prices, which opened up the price space with other wines. At that time, people earned less money, and the price increase behavior was difficult for many people to accept. Other wineries have also changed their strategies. The "Fenjiu" in Shanxi has made a slogan, saying that it produces "good wine that the broad masses of workers, peasants and soldiers can afford", stating that it is necessary to compete with competitors with low-price strategy, but this strategy is tantamount to giving up market positioning. At that time, the people who always drank at ordinary times were mainly business personnel of enterprises. If you don't drink, you can't talk about business. When you order wine in a restaurant, you must order the most expensive one, which shows your taste and sincerity. So "Wuliangye" became the most popular wine in catering. With the development of the market, the profits of other wineries are getting lower and lower, and they are also planning to raise prices. But at this time, the opportunity has passed, and the people don't buy it. How can you have a price of more than ten yuan with Wuliangye? In this way, the market space has been squeezed out. In addition, the cost advantage caused by the technology of Luzhou-flavor wine gene makes the profit space of other wines even smaller. Beijing's "Erguotou" used to use a fragrant wine base. Due to the cost problem, it is now turning to Sichuan to buy a Luzhou-flavor wine base. Consumers in Beijing have accepted the "Erguotou" emotionally, and the product has become less important. It doesn't matter if the taste changes slightly. The above is to tell you, in fact, wine, like catering, is inevitable and accidental to be popularized. Speaking of necessity, we can also see that people in the north can adapt to drinking almond dew. In the south, drinking this is just like drinking bean juice in Beijing. They said that this drink has a strange smell, and I want to vomit after drinking it. Therefore, as the saying goes: "One side of the soil and water will support one side." People have no taste when they are born. I have made baby food, and I know that many baby foods are tasteless, such as carrot paste, tomato paste, beef paste, chicken paste, etc., and I don't put any salt in them. I just smash these things and spray them out into a fog, and when they fall, they become mud for babies to eat. They can eat anything because they have no taste. Our sense of taste is cultivated, and you will be cultivated in this place when you are in a place. The influence of local culture has created your cognitive ability and level of different products, as well as the way you see things and demand products. When receiving a product or a message, your behavior is influenced by the environment. For example, last year, I went to a city in the northeast, where the development was slow, but the students there studied very hard. I visited a friend's house, and the hostess said that her daughter was studying at the Central Academy of Drama, and when she came back from vacation, she told her that the children in Beijing were terrible, and the teacher said above that they were talking below. She said that I was a little scared, how could they have the courage? In our place, we would listen to what the teacher said in the following rules. She also admired Beijing students' computer skills, saying that their computer operation level was very high. After listening to her words, I have a lot of feelings and think about how simple we were when we were studying. Different environments, different cultures, and different people. Children in backward places can only learn, while children in Beijing know how to surf the internet, disassemble and install computers, and make personal homepages and Flash. People say that Beijingers are talkative and have imperial culture, which can also be found from the diet. Beijing's food culture is a kind of culture which is mixed and mixed with local food, and it does not exist in isolation. Our times are changing, different times have different cultures, and sometimes we can't imagine the difference between the past and the present. When I was a child, I washed my hair with my head down. Now I go to the barber shop with my head up and dry-clean it. An old man used to wash me, but now a girl washes me. The first time I asked a girl to wash her hair was in Shantou, in 1992. A customer in Shantou told me to go and wash her hair, saying that the shampoo invented here was excellent. When the customer took me there, I was surprised to see so many people sitting there washing their hair: how can I wash my hair like this? When I was sitting there, a little girl came to wash my hair. I was trembling. I shivered when she touched my ear. It was the first time. People who have grown up in this era will naturally see this and will not make a fuss like I did at that time. It is said that there is a policy in Guangdong that you can't wash your hair below the neck, but it just can't be implemented. Why? Because it is difficult for you to define what is below the neck. At that time, it was said that this policy was introduced to prevent the yellow problem, but if it is like this, the foot washing room is worse than this, and it can wash your feet. Later, it was explained that because they were unprofessional, they were afraid that something was wrong with their cervical vertebrae, which could not be justified. Therefore, don't make things that can't be executed. Some things have become an established rule, and everyone thinks it is normal. At this moment, a policy suddenly comes out, which makes it puzzling. I'm talking about this, in fact, to show that culture is a conventional thing, which is gradually formed and is not controlled by policies. Differences in characteristics and performance. Let's go back to diet. I have been to many places and like to study the diets of different places. I love to eat, and I think about eating. If I eat too much, I will try my best to do it myself. The refrigerator at home is full of spices from all over the world. I like to study which spices can make my favorite taste. You said Sichuan cuisine is cooking oil, Guangdong cuisine is putting oil after cooking, and Shandong cuisine is heating the oil first. How to keep the smell of oil from escaping, but stuffy inside the dish, and how the taste of the dish comes out depends on your own feelings. This kind of feeling brings you only a simple diet experience. If you walk around the country, you will experience more local conditions and customs. These customs are related to marketing. If you master these, your marketing will be targeted. Marketing is the ideological work of being a man. You should know these people, know what living environment they are in, what needs they have, what forms they accept, and so on. I have been walking in the north and south of the Yangtze River every year since the 1991s, and I meet many dealers every year. I have visited thousands of counties and hundreds of cities. No matter what kind of consultation you receive from enterprises, you should go to several cities or towns for research. As mentioned earlier, health products have emerged from Jiangsu and Zhejiang provinces, which is also related to the local leisure and health culture. As soon as you arrive in Cangzhou, you can't sell health care products, you can only sell medicines for injuries, because its health culture is different. In fact, some things can't be called culture, but now we are used to calling all forms culture. Eating is called food culture, drinking is called drinking culture, and even sauna is called "water culture". There is a culture of marriage everywhere. The bride is picked up at noon in the north and at night in the south. This custom is very different. In Beijing, such as