First, the design of the storefront must conform to the characteristics of the snack bar industry, and it is obvious from the appearance and style, highlighting the operating characteristics of the snack bar.
Second, it should conform to the aesthetic taste of the main target object.
Third, the decoration of the storefront should be coordinated with the original architectural style and the surrounding storefront. You know, it is important to have characteristics, but don't let consumers feel neither fish nor fowl.
Fourth, be concise, not cumbersome, and don't use too many lines and colors in interior decoration, so as not to cause visual fatigue to customers. The color of the storefront should be unified and harmonious, and it is not appropriate to use any stiff and strong contrast.
Fifth, the font size on the signboard should be appropriate. If it is too large, the signboard will appear too crowded and destroy the overall layout. The name of the store can be highlighted by the color of the base.
In addition, in order to be suitable for customers to read, store names generally do not use cursive script or foreign letters.
Sixth, the light boxes, bulletin boards and publicity columns outside the store should comply with traffic laws or urban management regulations. Can't hinder traffic and urban construction. In addition, most snack bars have certain specific locations, so when designing snack bars, we should adjust measures to local conditions and skillfully combine the types of snack bars with regional advantages, so that snack bars can take the initiative and take the lead in future operations.
(2) Reasonable openness.
The appearance of snack bars can usually be divided into the following three types according to the characteristics and openness of snacks:
1. Closed.
The street side of this type of snack bar is covered with windows or stained glass, and the entrance is as small as possible. This form of design is very unique, and the materials are fine and luxurious, which makes the customers who enter the store have a unique sense of superiority and feel that they are very classy in such a snack bar. This can provide an elegant and quiet atmosphere.
2. Semi-closed.
The snack bar has a moderate population and bright glass, which allows customers to see the inside environment clearly. Their customers have plans to eat in advance, and when they see the dining environment in the store, they will go directly to the store to eat. It can be seen that the attractiveness of this snack bar is crucial.
3. open it.
The side of the storefront facing the street is all open, without windows, and customers can go in and out at will without any obstacles. There are more fully open snack bars in the south of China and fewer in the north, which is determined by the different climates of the two places.
Each of the three different levels of openness has its own advantages. Operators must consider their own actual situation when designing the crowd of snack bars, and the type like Jiujiu duck neck king faces customers in the form of window.
It is worth mentioning that operators should design stores from the customer's point of view, rather than trusting their own feelings and eyes. Therefore, we should consider the openness of the store from the following aspects:
First, it is easy to be seen by customers. The location of the snack bar should be selected in the streets and roadsides where people are concentrated, so as to facilitate customers to find it.
The second is to facilitate customers to enter. After customers found the snack bar, they quickly developed a sense of closeness and could easily step into the snack bar without resistance. Some snack bars have high steps in front of them, which often make customers feel like climbing mountains.
Third, shops are easy to move around. Store layout is reasonable, and the space in the store should be wide. Customers will feel at home after entering the store, and they can walk freely without any sense of bondage.