How to write an activity plan for real estate planning

In order to ensure that things or work are carried out in a solid way, it is often necessary to make detailed plan preparations in advance. The real estate industry holds various theme activities every year, and there is a corresponding activity plan behind each theme activity. Whether you are looking for or preparing to write "How to write an activity plan for real estate planning", I have collected relevant materials below for your reference!

how to write an activity plan for real estate planning 1

1. Time: the morning of the year, month and year.

second, location: _ _ _ _ _ sales center site.

personnel: staff, customers, etiquette, hosts, distinguished guests, etc.

iv. VIPs to be invited: relevant leaders of the municipal government, leaders of the Municipal Construction Committee, the Municipal Real Estate Management Bureau, leaders of the Municipal Architecture, Planning and Design Institute, etc.

5. media to be invited: _ _ TV station, _ _ daily newspaper, _ _ news station, etc.

VI. Target: to convey the information of the opening ceremony of _ _ _ _ _ _, to show the strength of the enterprise, to expand the social visibility and reputation of _ _ _ _ _ _, to reflect the perfect prospect of _ _ _ _ _ _, to promote the sale of real estate, and at the same time to carry out corporate public relations, so as to establish a good social image of _ _ _ _ _ Real Estate Development Co., Ltd.

VII. Venue layout:

1. podium area: The podium area, that is, the ribbon-cutting area, is located in the south of the sales center. In the middle of the podium, there is a vertical microphone for the host and distinguished guests to speak. The table top is covered with a red carpet, and the background wall is painted with the theme of "_ _ _ _ _ _ _ Opening Ceremony".

2. sign-in desk: Guest sign-in desk is located on the north side of the rostrum. Sign-in desk is equipped with a hostess. Sign-in desk set up sign-in desk signs.

3. Gift distribution area: At that time, sign-in desk's table can also be used as a gift distribution table.

4. VIP lounge: It can be placed in the _ _ _ _ _ sales center, with sofas, coffee table drinks, fruits and wet towels, and exquisite flower arrangements as decorations.

8. Highlights of opening activities:

1. Indoor and outdoor performances

1. Colorful flags (colored stripes)

2. Hanging on both sides of the road outside the sales office gate and on lampposts along the street to set off a warm sales atmosphere.

bonsai flowers

are arranged in every corner of the sales office lobby to enhance visual beauty, fresh air and set off a friendly atmosphere.

3) air arches and balloons

large air arches, hot air balloons and road flags will be arranged on the construction site and the main roads in the urban areas, so as to create a warm atmosphere for the commencement and opening of the project.

2. Information of live performances:

1) Military band: used to play inspiring music, and used as background music throughout the opening ceremony.

2) Waist drum team: A waist drum team consisting of 21 people will be arranged at the scene to welcome guests and send them off, adding a festive atmosphere.

3) Lion Dance: The performance of lion dance activities interspersed during the ceremony indicates the perfect development prospect of _ _ _ _.

3. Coordination of opening promotion activities:

Take "1111 yuan as 11111 yuan, and you can make a simple profit without buying a house" as the publicity theme to attract customers to buy a house enthusiastically, and form a good public image that benefits customers and sells well at the opening.

The activity copy is as follows:

In order to reward the first batch of customers, the developer specially spent 811,111 yuan to sell 111 VIP cards on the spot on September 31th, and gave away 111 lottery cards for free. The price of each VIP card for house purchase is RMB 1,111, and the face value of each card is RMB 5,111, RMB 7,111 and RMB 11,111, respectively. The cardholder can offset the house payment with the same amount as the VIP card when buying a house. The VIP card for house purchase is an bearer card and can be freely transferred.

the prize of the lottery card is set as 11 house purchase vouchers of 5,111 yuan, 21 house purchase vouchers of 3,111 yuan and 31 property management fees of 1,111 yuan, all of which can offset the house payment. There are 21 brand rice cookers and 21 brand electric irons, and the winning rate is 111%. The lottery cards are given away free of charge according to the on-site queuing order. Until the gift is over, the above reward activities will be notarized by the _ _ city notary office.

On-site queuing should follow the sequence, line up in the direction of the starting and ending points specified on site, and start to understand queuing at 6:11 am on September 31th.

our company will start sending out the "queuing access card" at 8:11 am on September 31th, 2114.

after obtaining the "number access card", every ten people will go to the marketing site in turn to register and pay for the card.

the "VIP card for purchasing a house" must be presented together with the receipt for purchasing the card to be valid.

Activity regulations: Participants must be China citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan or foreign citizens who are over 18 years old, have full potential for civil conduct, and hold valid identity certificates (each person is limited to purchase and get a card)

If the VIP card is sold, it will offset the purchase price; If you don't buy a house or exceed the time limit for buying a house, this card will be invalid and will not be exchanged. Can be freely transferred, and the transfer price is self-determined.

when purchasing a house, the VIP card will be used to offset the house payment of the same amount with the card amount, and only one card can be used in each suite.

this activity is invalid for group buying customers.

4. Preparatory work:

1) Draw up the participants. Send an invitation letter to the leaders attending the meeting on.

2) prepare the invitation in advance, and confirm whether you have received the receipt.

3) get the weather information of that day from _ _ meteorological bureau five days in advance.

4) Implement the security command within the jurisdiction and be responsible for the order work.

5) Implement the command and be responsible for the order work 6 days in advance.

6) Make gifts and gift bags at the event site

7) Go through the necessary examination and approval for balloons, event venues and air arches 8 days in advance.

5. Guest identification: After the guests arrive, the hostesses wear corsage for them. VIPs will be guided by the hostesses or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) There are supposed to be 11 hostesses, 4 at the entrance, 2 in sign-in desk, and 4 hostesses in the meeting area require uniform dresses.

2) 15 staff members;

3) The company has 31 employees;

IX. Ceremony flow:

All staff will enter the venue from 19: 11 to 19: 31. Including the main person in charge of the company and the person in charge of the etiquette company, all kinds of staff and performers.

from 19: 31 to 19: 51, the guests came in one after another. VIPs sign in at the scene in sign-in desk and distribute gifts at the same time. Customers can go to the sales site for consultation and receive promotional materials.

from 19: 51 to 11: 11, the distinguished guests were introduced to the meeting place by the hostess.

at 11: 11-11: 18, the host introduced the distinguished guests.

11:18-11:13 welcome speech by _ _, general manager of the company.

11:13-11:25 lion dance performance.

11:25-11:35 speeches by government leaders and representatives of investors of the company.

11:35-11:51, the host invited government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Management Bureau to cut the ribbon for the opening ceremony of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

from 11: 51 to 11: 11, the host announced the end of the ceremony and the guests rushed to the luncheon.

at 11: 11, the customer signed the contract and the opening sales activity officially started.

11. Media plan:

1. Newspaper advertisement

On the 27th, 28th and 31th, a full-page advertisement was published in the first edition of _ _ _ _ Daily to inform the opening of _ _ _ _.

2. TV advertisement

__ The TV station recorded the opening video and made it into a VCD as the information for the opening activities. And _ _ TV station produces news, reporting the situation of the whole opening event site, and further expanding publicity.

3. Radio advertisements

The opening information of _ _ _ _ _ _ is broadcast two months before and after the opening.

4. Printed advertisements

Loushu and posters have been printed, and the method of sending people to distribute them and clipping newspapers is adopted.

XI. Advertising budget

1. Full page of _ _ Daily on 27th, 28th and 31th _ _ _ _ _ _

2. Opening video and news report recorded by TV station _ _ _ _ _ _ _ _

3. Radio advertising _ _ _ _ _ _ _ _ _

4. Opening ceremony venue. Remuneration of waist drum team, military band, hostess and host)

6. Balloon (opening site and urban main road) _ _ _ _

7. Flower bonsai rental _ _ _ _ _ _

* * RMB _ _ _ _

Guizhou Performing Arts Planning Media Co., Ltd.

Guizhou Performing Arts. Production of TV variety shows

2. Various business performances: company parties, conference performances, New Year's party activities

3. Press conference, fashion show, product promotion and business promotion

4. Various conference services and exhibitions

5. Etiquette celebrations: opening ceremony, anniversary celebration, groundbreaking ceremony and ribbon-cutting ceremony, etc.

2. Enhance the popularity of the opening sales department;

3. Promote the opening and closing of the project, create the sound of Hyatt Regency, and quickly eliminate the housing.

2. Event time

September, 21__ _ (specific time to be determined)

3. Event location: Hyatt City Sales Center

4. Preparation before the event 1. Telephone invitation time of property consultants: September, 21__ _ 2. Purchase time of electrical appliances

August 31, 21__ 3. On-site arrangement time of fruit cakes: the day before the opening

V. Activity content

Hyatt Regency was invited to open the market, and the customers who signed the house purchase will hold the on-site "home appliances with golden eggs" activity inside the sales center. The project manager will briefly introduce the contents of this activity, and pass it on to the customers who bought the house in the previous period, always bringing new activity policies. The lottery for this activity will be drawn by the customers who bought the house on the same day. The following awards are generated: first prize: notebook computers (2) second prize: Haier refrigerator (4 sets)

3111_2 sets =6111 yuan 1511_4 sets =6111 yuan 1111 yuan _6 sets =6111 yuan 611 yuan _11 sets =6111 yuan

111 yuan _ 99. Fourth prize: microwave oven (11)

Fifth prize: juicer, rice cooker or humidifier (91)

VI. Activity flow

New customers arrive at the sales center-enter the sign-in area to sign in-get the number list or serial number-customers gather outside the door-maintain the customer's mood on the spot before the opening, and when the opening starts, the sales will take the customers to buy the house.

(the property consultant will receive the whole process and introduce one-on-one to promote the transaction probability.

7. Activity cost

1. Lottery number: 111

Lottery box: 1. Cost: 111 yuan

2. Hiring a wedding company

Cost: 2511 yuan

3. Fruit cake

Cost: 1111 yuan < Small gift purchase fee: plush toys, etc. 2,111 yuan

6. Unpredictable expenses: 911 yuan

7. Household appliances

33,111 yuan

21 _

Total expenses: 41,111 yuan

Planning Department August 22, 2118

Real estate planning. In order to achieve excellent sales performance, property projects must seize the opportunity, make full use of their own personality capital and powerful forces, and make themselves into a property with great personality and reputation and a good public image.

II. Overview of the project property (omitted)

III. Advantages and disadvantages of the project property

Advantages:

1. Excellent location and convenient transportation

Excellent location: in the center of mature communities in north city; You can reach hotels, restaurants, theaters, shopping malls, supermarkets and other community facilities within 3 minutes' walk.

Convenient transportation: the public transportation is convenient, and there are three bus routes.

2. Recreation, entertainment and leisure facilities are all available in the area.

Outdoor facilities: activity square, community kindergarten, hospital, shopping plaza and basketball court.

Indoor facilities: sauna, fitness room, table tennis room, billiards room and karaoke lounge. Small apartments with an area of 68.79-116.92 square meters, as well as menu decoration, are very attractive to the target buyers who have a successful career, simple family structure, fashion and enjoyment.

Shortcomings:

1. Lack of attractive landscape in environmental construction

Lack of attractive landscape in environmental construction is not conducive to arousing the interest of target buyers; It is not conducive to improving the popularity, reputation and memory of HS Garden in the public; At the same time, it is not conducive to satisfying the sense of honor of residents in the area. (Modern housing should not only meet the needs of living, but also meet the special psychological needs of residents)

2. Lack of special services in property management

Property management failed to provide special services according to the professional characteristics and actual needs (successful career, fashion and enjoyment) of the target buyers, which made HS Garden lack its due personality and attraction in service.

Fourth, the target group of buyers

1. Middle-aged and elderly people aged between 35 and 61 who are economically affluent, have investment awareness or are used to living in the North City

Family composition: 1-3, middle-aged and elderly couples or single middle-aged and elderly people with a child

2. Those aged between 28 and 45 are thriving, with a monthly income of more than 3,111 yuan, enjoying the fashion.