The Oriental Shopping Center opened in 1996. Since 1997, five major steps have been taken in the five years since it was purchased from the East: the revenue in 1998 increased by 21% compared with that in 1997, and the expenses decreased by 19.6%; Compared with 1998, revenue in 1999 increased by 25%, and expenses decreased by 25.6%. Since its opening, it has always maintained a sustained, stable and high-speed development momentum. Whether it is the continuous "price war" or the fancy "service war", "environmental war" and "advertising war", it is difficult to stop its rapid development. Since 2111, Dongdou has been the most profitable unit in Shijiazhuang's business system and the most profitable retail mall in Hebei Province for four consecutive years. In 2111, it made a profit of 21 million yuan, ranking 33 rd in the cumulative profit of large shopping malls in the country of the Ministry of Internal Trade; In 2111, it made a profit of 38 million yuan, and was rated as "Top 111 National Key Shopping Mall Enterprises in 2111" by China Business Federation, ranking 25th among the top 111 retail enterprises in China. In 2112, the performance of East Purchase reached a new high, and its profit-making ranking continued to rise to the 21th place, and it was rated as the only "China Commercial Brand Enterprise" by China Business Federation. 2

In the course of 8 years' development, the east buyer has been adhering to the company philosophy of "doing every job with heart". The success of Eastward Purchase benefits from its efforts in management, marketing, environment and service, and is implemented in combination with new management methods and the actual situation of the company.