Because each period has its own development hotspot, now it has passed that development hotspot. If no one pays attention to it if it continues to develop, everything will be useless, so we should have different concerns and don't always dwell on that place.

Next, I will introduce JD.COM convenience store to you.

Zheng Hongyan believes that the new road is very different from other B2B platforms, which is to put the greatest energy into marketing. "Because I don't help the store sell well today, the brand manufacturers can't sell well." Therefore, for brand owners, the empowerment concept of the new channel lies in "making big increments and making fine stocks; Solve old pain points without adding new ones! "

To this end, JD.COM New Channel solves the discomfort of brand owners through a series of online and offline systems. As a one-stop B2B ordering platform under the new channel, JD.COM Zhangbaobao helps brands to directly link offline stores; The new channel has also built a precise distribution system for brands through digital systems such as big data system, walker mobile marketing platform and store labeling system, ensuring that the channel links are completely transparent and accurately put in goods, resources and supply strategies. The ground team with professional ability built by JD.COM Xinlu can not only provide more professional and skilled product selection and display guidance for small stores, but also visit stores jointly with the offline team of brand owners to realize in-depth brand category education projects. The ground management system ensures more efficient marketing resources.

As a B2B platform, if you don't find brand problems, it means that you haven't set prices at random and speculated at high prices. The store bought goods from the second batch 10 yuan, and also from new channels 10 yuan. This is a problem. Although the price has won the support of the brand, there is no subsidy. Why do stores have to purchase goods from new channels in JD.COM? Many couples' shops are not loyal to the purchase channels and will change buyers for the difference of 50 cents.