King of Games
A bright and spacious office, a fresh and lovely morning, everything is so satisfying.
I sat in a swivel leather office chair behind a wide, fine Southeast Asian mahogany desk, contentedly looking at all this in front of me. As the president of the catering division of a huge multinational corporation, I have a high social status and a salary that would make many people's eyes water, but this is not my greatest asset.
Now my greatest asset is on the walls of this office. Among them are many, a variety of catering associations awarded me the certificate of honor, there are me and the world's celebrities in my "Fantasy Restaurant" in a large photo, there are a number of internationally renowned newspapers or news agencies on our "Fantasy Restaurant" report clippings. There are also clippings from some internationally recognized newspapers or news agencies reporting on our "Fantasy Restaurant". Oh, and I even asked my secretary to make me a little bookshelf full of famous magazines and books. Of course, these magazines all have reports on our "Fantasy West Restaurant", and the books are all bestsellers like "The Road to Success - The Way to Operate a Fantasy West Restaurant" and "Behind the Success of the Fantasy West Restaurant", and some media have even regarded them as "the heavenly book of the restaurant business! "
This is the first time I've ever seen a book like this one.
Of course, I also got the chairman of the group as well as the board of directors of the very high evaluation, and with enough to make other peers ashamed of the performance and step by step to become the department president.
"Holding on to yesterday's successes is the beginning of today's failures," I remember an old-timer cautioning me when I first entered the restaurant business. I guess it's been too long since I've had to deal with my competitors, and since they've been picked off by our "Fantasy Restaurant" program, they haven't gone down in flames. On the contrary, from the business intelligence I have received, it seems that they have the ambition to unite and strike back, trying to overturn me from the throne of the "world's king of restaurants" in one fell swoop. Of course, I'm not a light, I'm ready to fight the toughest battle, and reminded the staff, ready to put into the restaurant industry in the fierce "battle", no doubt, we have to once again will be the former rivals to defeat!
A piece of paper on my desk, this is a president's oracle, but also a military order. It reads:
Bear:
In view of your glorious performance in the first phase of the "Fantasy Restaurant" program, we decided to launch the "Fantasy Restaurant Ⅱ" program again, and I hope that you will be in the action this time. We have decided to launch the "Fantasy Restaurant Ⅱ" program again, and hope that you will continue to work hard and strive for greater success in this operation, and live up to the high expectations of our board of directors.
There is information that our rivals have already begun to move ahead of us, so I hope you will recognize the enormity of this project.
I ask you to come back and see us in person. I'm asking you to once again be on the front lines of the "battle" and direct the staff.
............
The old president's style is still so tough, the tone is still irrefutable. I know this challenge is tougher than ever, but that doesn't mean I'm not going to do it. But this does not mean that I will lightly retreat, on the contrary, my veins began to have a feeling of boiling blood, to the front line of the ......
I picked up the phone: "Secretary Zhang, please help me to book a ticket to Kenya, Africa, to be tomorrow's, and then sent to my office, at the same time contact our group in Kenya. At the same time, contact the person in charge of our group in Kenya, and say that I want to go to Kenya to start a new catering program, and ask them to be ready to contact. Also, come in and make some notes, I have a new notice."
Chapter 1:Starting from Nothing
As soon as we stepped off the plane, a suffocating heat wave hit us, and the clear sky was cloudless, so it seemed like a nice day. It looked like someone in front of us was carrying the emblem of our group of companies, and it looked like someone had come to the airport to meet us.
With the help of the company's office in Kenya, we quickly reached an agreement with the local government to purchase a plot of land, and the next step was to start investing in our new restaurant. Before opening the new restaurant, I personally went to the construction site to supervise the progress of the project, first of all, to choose the style of walls, floors, tables and chairs, etc., at the same time, tables, chairs, kitchens, restrooms and cash registers also cost me a lot of effort, because the arrangement of these equipment is directly related to the efficiency of the restaurant's operation, if not well arranged, then it may lead to a significant reduction in the efficiency of the restaurant's work and efficiency is the life of the restaurant business for us! The restaurant industry is life! I use the left button of the mouse in the layout of the restaurant on the pattern can drag and drop items to the desired location, if you hold down the left mouse button at the same time click the right mouse button can be rotated to the angle of the items, do not need the items, can be stored in the warehouse. Soon a drawing of the dining room is designed, I will drawings to the construction of the engineering staff, they also quickly in accordance with my requirements will be neatly arranged items. We worked day and night, and a beautiful new restaurant was soon completed. As the saying goes, "if you want to do a good job, you must first sharpen your tools", how can you talk about good performance without a good restaurant environment?
After investing so much in the restaurant, our finances were quickly stretched, but that didn't matter because the local government gave us a series of incentives, one of which was the ability to "finance" the business locally. I've got a lot of money through financing, and it's not easy to come by, but I'll have to think about returning it later, so I can't help but be careful how I use it.
The next step was to hire staff for our new restaurant, and there was a lot to learn about hiring staff! We decided to hire local staff for all of our programs around the world to save money and to increase the intimacy of our guests with our restaurant. I decided to do a personal search for chefs and waiters. The chef had to be fast so that he could cope with a large number of customers ordering at the same time, and at the same time be highly skilled so that the customers would like our food and thus like our restaurant even more. The choice of waitresses seems to be more difficult, if you choose female waitresses, their charisma value is usually higher, by female waitresses to order and deliver food to the guests, the guests' evaluation of the restaurant will also be improved, but their speed of action is slower, it is usually difficult to satisfy the requirements of a large number of guests, and the guests will leave angrily because they are not satisfied with the service of the restaurant if they wait for a long time. Indignantly leave, so not only the loss of a revenue, but also on our restaurant's reputation is also relatively large, it can be said that "lost a wife and soldiers"; if you choose a male waiter, although their charm value is relatively low, but the male waiter's mobility is relatively high, and the action is very clean, and they go to the guests to order food delivery. If you choose a male waiter, although their charisma value is lower, male waiters have higher mobility, and their movements are very clean, so they can easily deal with a large number of customers if they order and deliver food. I decided to start with one male and one female waiter.
There are a number of chefs and waiters in the Kenyan region, and I decided to hire Sanja as our chef, along with Ismail and Mudafi, both of whom have some experience and some of whom are excellent at everything, so naturally, they were able to find their way into my favor. After hiring the waiters in the restaurant, of course it was time to assign them to their jobs. I don't need to specify the chef's job in detail, so naturally he will work in the kitchen. But the arrangement of the waiters is still waiting for me to use my brain. Because the customer is God, only let the customer satisfied with our Western restaurant is really successful. And restaurant customers can not stand is the long wait ...... endless waiting, the result can only be to let the guests can not stand the sleeve to go. So I pay so much attention to the organization of work is not unreasonable. First of all, we should give the waiter to divide the service scope of work, in detail, that is, each table is specifically responsible for who, the reception and the cash register is responsible for who and so on, because our waiter is generally in the east side of the restaurant ready to meet the guests, so the waiter is farther away from the west side of the table should be higher by the power of male waiters responsible for the ordering and delivery of food. The cashier is the place where every customer has to pay the bill after finishing the meal, so it is usually busier, so naturally it is better to let the male waiter be in charge of it. As for the east table, since it was closer to the waiter's position, I still designated another female waiter to be in charge of this area. The restaurant's front door is next to our reception, this location is also closer to the waiter's waiting position, because the guests of the restaurant's first impression is very important, so I arranged for female waiters to do the reception and give the allocation of the work of the table, so that you can also reduce the workload of others.
The next step is to determine the menu of our restaurant. First of all, from the information I learned about the taste and cost of various foods, because now I do not know much about the living habits of the people of Kenya, as for their preferred dining tastes or acceptable food price range is basically nothing, so I think it is still in accordance with the assistant to provide me with the default settings to set up. At the same time, in order to test the residents of Kenya's favorite food tastes, I decided in the first day of business in every kind of food ingredients in the warehouse to keep some, so as not to let some guests can not eat the food they want; at the same time, I can be based on the first day of operation and a variety of food sales ratio to decide how to arrange the menu of the restaurant in the future.
At the same time, we also need to develop some of the restaurant's rules and regulations in detail, such as when the restaurant opens, when to close, days off, and even detailed to the temperature of the air conditioning, the background music in the restaurant, and the waiter's uniform, etc. The restaurant's opening hours are generally the same as the opening hours of the restaurant. The opening hours of the restaurant are generally targeted at the three peak periods of food and beverage consumption, namely, lunch time (11 a.m. to 1 p.m.), dinner time (5 p.m. to 8 p.m.), and late-night time (9 p.m. to 10 p.m.), during which the patronage will usually be greatly increased. As for the rest days, I decided to cancel the rest days because our rivals are already on the fast track, and at the same time, the patronage on Saturdays and Sundays will be higher than usual. As for the temperature of the restaurant, because the temperature in the African tropics where Kenya is located are relatively high, so to give a good impression of the guests must not skimp on the cost of air conditioning.
Well, now is "everything is ready, all we need is the east wind", I invited some of the local social celebrities in Kenya for the opening of our new Western restaurant for a warm and grand ribbon-cutting ceremony, the restaurant can finally start the official business.
Chapter 2: Swinging In
"Book me a ticket to New York, USA, for tomorrow. Then have the hall manager come over and meet me, I have something to give him."
"Yes sir, I'll get right on it."
The secretary turned to leave, taking the door to my office room with her. "America ......" I whispered to myself as I closed my eyes, "The land of dreams? That's my dream?" Far away from the beautiful Statue of Liberty and the Golden Gate Bridge, the busy Manhattan business district is still as busy as ever, towering into the clouds of international trade sister building is still the same as always stands in the mind of every new yoker.
Our expansion plan went exceptionally well, and we were soon able to acquire a plot of land and start putting in new business. Like the path we took in Kenya, our new western restaurant in the United States is growing by leaps and bounds with smooth sailing. The difference is that we have increased the investment in TV advertising here, because the Americans, who are devout believers in the "TV culture", could not resist the bombardment of our TV advertisements, and soon our new restaurant was upgraded to a three-star rating within two months.
In the U.S. business there are really a lot of different places and Kenya, first of all, there is a big difference in the menu, in the U.S. most of the dishes are based on traditional Western dishes, rather than in Kenya as many have a strong African flavor of local food. Secondly, Americans have different requirements for restaurants, of course, the customer is God, we are trying to meet the needs of customers as the first purpose of business, customer satisfaction is the biggest affirmation of our work.
With the United States and Kenya's Western restaurant has been on a healthy track of development, so I intend to continue to the rest of the world development, France, Italy, Taiwan, India, these are our plans for the next goal. Soon our "dream restaurant" has spread to six countries and regions of the world, it is to the final goal - Tokyo, Japan, to launch the challenge of time.
Chapter 3: Entering Japan
Tokyo, one of the world's largest, most populous, and certainly one of the most prosperous metropolises, is known for its rare prosperity and huge business interests, and has been called the "concrete jungle" by the world. To fight for our "Fantasy Western Restaurant" foothold in this kind of place, I am afraid not to spend a lot of effort is not possible. But how should we go about it?
Honestly, my heart does not have a bottom. Fortunately, the restaurants that I had created in the past were willing to help me build a new restaurant in Japan, so I was able to call on experienced waiters and cooks from the restaurants I had created, which was a great gift to me.
After purchasing a plot of land in Tokyo and starting to build our new restaurant, and hiring some pretty good chefs and waiters, our new business was launched. Through continuous advertising we quickly upgraded our Tokyo restaurant to a 3-star rating by the end of the second month, but no matter how much we advertised it was difficult to get to a 4-star rating, and because the advertising was so expensive it often resulted in the restaurant having a negative income, i.e. not enough to cover its expenses! This is not a good sign, because from three stars to four stars, which for the restaurant's turnover and net profit requirements are relatively high, we can not be hard-earned silver are lost in the cost of television advertising!
So I approached the Japanese hall manager and asked for his advice. The lobby manager suggested to me:
"Kanban, sir, we might try Kanban, it might be more effective."
Then he analyzed the advantages of Kanban advertising in detail, first of all, it is cheaper, will not affect the net profit of our restaurant, and the effective time and TV advertising is as long as the same last five days, and then the effect of Kanban advertising is not as obvious as the TV ads, but it's also very good, from the performance-price ratio to analyze the performance of the high oh!
So I decided to take the hall manager's advice, and began to hire people to play big Kanban advertising. At the same time also spared no expense on our Western-style restaurant in the decoration of substantial improvements and enhancements, as far as possible to make our Western-style restaurant appears more beautiful and comfortable, noble and elegant, so that customers will be satisfied with our Western-style restaurant will be greatly improved. This move is really effective, the guests began to gradually increase, and our restaurant's net profit by the impact is not big.
After about 4 months of operation, our restaurant was finally rated as a 4-star restaurant by the World Restaurant Association! This is really exciting news, I received this news after the celebration meeting held to recognize the outstanding performance of the staff, at the same time to give the staff a certain range of salary increases, but also encourage everyone to continue to work hard and work together to strive for the final victory, will be our western restaurant to the highest five-star!
The effect of the Kanban advertising has been gradually unable to meet the requirements of our business development, and decided to launch a new round of television advertising "bombing", but in order to ensure that our turnover and net profit to reach a certain amount, so I discussed with the hall manager, decided that in the case of a certain guaranteed turnover The case can be appropriate to do some TV advertising, and this "certain" we will be the turnover of more than 50 million yuan.
The effect of television advertising is really more obvious, but this does not mean that we can rely on it overnight, we have done a good job of fighting a protracted war. In the focus on expanding the influence and improve the reputation at the same time, we also pay attention to the restaurant's internal "hardware" construction and "software" construction.
"Hardware" construction is the internal environment and conditions of the Western-style restaurant facilities, we purchased a lot of noble items to our Western-style restaurant for high-level decoration, such as the use of Japan's "Birds and Flowers Wind and Moon" high-level flooring, Taiwan's "Shanghai Temple". "Shanghai Temple" wall, the United States of America's "dance floor" door and so on, these have been the users of the unanimous praise; and "software" construction is our staff, including waiters and chef Business quality, as a waiter, not only the machine power and charm value to improve as soon as possible, but also focus on other aspects of cultivation, with higher and better quality of service to meet customers. The main task of the chef is to improve their chef skills and machine power as soon as possible, and try to use a relatively short period of time to burn the user's favorite dishes.
With the gradual increase of our internal construction and popularity, we soon gained the top position in the ranking of community magazines, which undoubtedly gave our staff up and down a shot in the arm! Way to go! Go for it!!! Victory is at hand, the five-star Western restaurant is at hand ......
The Secretary General of the World Restaurant Association handed me an award printed in hot gold letters with both hands, and I also hastened to take it with both hands, only to see that it is written with the familiar "World's Best Restaurants! The familiar words "World's Best Restaurant" were written on it, and the flashing lights in the hands of the journalists waiting under the podium almost made it impossible for me to open my eyes.
I looked at the bottom of the podium, the old boss is looking at me with a kind of appreciation, I said quietly in my heart: "boss, I did it!"
Chapter 4: Epilogue
It seems that my story should end here, but our "Fantasy Restaurant Ⅱ" program is not yet finished.
And ......
Also, I'm looking forward to the boss giving me new orders, I seem to have heard the "Fantasy Restaurant ⅲ" program calling me...