First, full of feelings
Emotion means nostalgia, so we have to play the emotional card. Nostalgia is a way for people to experience emotions, and it can also be a good way to communicate with users, which has become a good means of promotion.
Second, highlight the characteristics.
When designing, we should grasp and emphasize the difference between products or themes and other products or themes in various ways, and clearly display them, put them in the main visual part and set them off, so that users can feel and be interested quickly, so as to achieve the purpose of buying.
The technique of highlighting features is a common expression technique, and it is also one of the important techniques to highlight the theme of advertisements.
Third, change the angle.
Sometimes it is a good way to create ideas from another angle. We can show our products from an unusual angle, or we can imagine ourselves as another feeling.
Through association, people are interested in seeing themselves or their related experiences, and then they will understand.
Fourth, size matching.
In advertising design, three-dimensional images are emphasized, selected and scaled, a shape or a place is captured with unique imagination, and described or extended and enlarged in a centralized way, thus expressing the theme more fully. The expressions of "seeing the big from the small" and "from the whole to the whole" have brought great flexibility and infinite expressive force to designers, and at the same time provided broad imagination space for recipients, and gained vivid interest and rich associations.
Verb (abbreviation of verb) exaggeration
According to the characteristics of expression, exaggeration can be divided into expression and form. Through the use of exaggeration, the characteristics of products can be more clearly highlighted. Through this technique, the essence of things can be more clearly emphasized and revealed, and the artistic effect can be strengthened.
Contrast of intransitive verbs
The application of contrast can make the seemingly simple interface rich and interesting, showing different levels and meanings of advertising themes. Show the nature and characteristics of the depicted things with sharp contrast and direct contrast, and compare them with each other to show the differences.
Through this method, the advantages and characteristics of the product are more emphasized, thus leaving a deep impression on users.