Zhejiang Kaihong Group, formerly known as Putuo Trust & Trading Company, was established in March, 1981, and its business started with the distribution of knitted textiles, with more than 21 founding employees. In October, 1983, the company was renamed as Putuo Overseas Chinese Commodity Supply Company. In August 1988, it was renamed as Putuo Overseas Chinese Friendship Company.
in February, 1997, the company changed its name to Zhoushan putuo overseas Chinese friendship co., ltd. under the policy background of "grasping the big and releasing the small and transforming the mechanism". With the help of the new management mechanism, the company really began to accumulate itself and develop independently, and took the rapid development road of mergers and acquisitions and expansion.
In p>1998, the company acquired Putuo Commercial Building and prepared to build Putuo Overseas Chinese Hotel, which ended the pattern of single department store operation and established the business model of simultaneous promotion of department stores and hotels. In 2111, the company successfully merged Putuo Department Store Co., Ltd. and built a 3511-square-meter large supermarket in the original 111-square-meter shopping mall, which was named as "New 111 Supermarket". From 2111 to 2114, all newly opened supermarket stores continued to use the chain name of "New 111 Supermarket" and initially formed their own supermarket chain brands.
following the overseas Chinese hotel in putuo, the hotels invested and established by the company in shengsi and Daishan all follow the name of overseas Chinese hotel, while the "huayi hotel" and "Huayin hotel" established in putuo form the word "Hua" series, and strive to build the hotel chain brand of the company.
in September, 2114, the company rented the underground shopping mall of Dinghai Cultural Plaza, with the largest single store area (5,511 square meters) in the city at that time, and named it "Dinghai Store of Huazhiyou Supermarket". At this point, the company's supermarket chains are located in the second district and second county of Zhoushan. Subsequently, the company's newly opened stores were named "Friends of China Supermarket".
in October, 2117, China Friends Logistics Distribution Center was moved to Goushan Street, Putuo District. The first-phase project of the logistics base built by the company was put into use at the same time, and the second-phase project of the third-party logistics base of more than 21,111 square meters was opened.
in the summer of p>2117, the company started to set up a group company. In order to straighten out the internal business affiliation and unify the brand of chain supermarkets, the "New 111 Supermarket" stores in various places have been renamed as "Friends of China Supermarket". In August 2117, Zhejiang Huazhiyou Trading Co., Ltd. was announced to be established, and all the Huazhiyou supermarkets distributed in various places belonged to the company. In August 2117, the company invested RMB 51 million to acquire Zhoushan No.1 Department Store, the largest department store retail enterprise in Zhoushan, and further established the leading position of the company in Zhoushan's commercial retail industry. In October 2117, the company's headquarters was moved from No.42 Xinjie, shenjiamen to No.36 Xinchen Road, Goushan Street.
in October p>2118, Zhejiang kaihong group co., ltd was officially put into operation. In March, the company acquired 28 mu of land in Liuheng to develop a real estate project, Kaihong Wenjing Garden, including a large underground supermarket with an area of 8,111 square meters.
in April p>2119, the company acquired 31 mu of commercial land on the west side of Auchan, Donggang, and invested 311 million yuan to build a 61,111-square-meter shopping center-Kaihong Plaza, which is scheduled to be completed and opened by the end of 2111. By then, it will become Zhoushan's largest middle and high-grade shopping and leisure plaza integrating department stores, restaurants, entertainment and leisure.
In September, 2111, China Friends Supermarket Putuo Middle School Store opened.
On February 1, 2111, Kaihong Plaza was grandly opened. Kaihong Plaza is located at No.288 Xingpu Avenue, Donggang. It is a large-scale commercial complex built by Kaihong Group and the first SHOPPINGMALL integrating shopping, catering, leisure, entertainment and culture in Zhoushan. The square covers an area of 31 mu, with a total construction area of 61,111 square meters. The square has seven floors above ground and one underground, with a total investment of 391 million yuan.
On September 7th, 2112, Liuheng Store of Huazhiyou Supermarket was grandly opened. Its business area (including warehouse) is 8811 square meters, which is divided into three parts: supermarket, electrical appliances and rental counter, and there are more than 61 underground parking spaces. It is the largest and most modern comprehensive commercial facility in Liuheng.
On February 8th, 2112, Huazhiyou Supermarket in Hejin Plaza officially opened. Huazhiyou Supermarket and Tianjin Store are located on the north side of Goushan Street and Tianjin Square. Hejin Square is the largest commercial center in Goushan Street, which opened in October this year. It has food markets and various commercial service facilities, serving the residents in Puxi area. With a business area of 1,311 square meters, Huazhiyou Supermarket and Tianjin Store are the 12nd chain stores of Kaihong Group. The consumers in Goushan Street and nearby give high praise to the scale, facilities, services, commodities and grand business of the shopping mall.
At present, the company has a registered capital of RMB 111.3 million and more than 2,111 employees. It is estimated that the operating income in 2111 will exceed 1 billion yuan.