Haidilao, as an offline hot pot restaurant, was affected by the epidemic last year, so its performance declined greatly. A few days ago, Haidilao Company released its latest financial report data. According to the data disclosed, the net profit of Haidilao last year was 235 million yuan, which was more than 91% lower than that in 2119. Haidilao Company issued a document saying that the decline in profits was mainly due to the epidemic situation and the blockade in various places. As a restaurant chain, Haidilao's revenue was naturally greatly affected. In addition, Haidilao also said that due to changes in the exchange rate, the company lost more than 211 million yuan. However, judging from other data, since the second half of last year, with the gradual control of the epidemic, the performance of Haidilao has begun to pick up, and the company's performance is expected to pick up this year.
After Haidilao's lackluster financial report was released, its share price actually rebounded. Some analysts pointed out that Haidilao's performance was affected mainly because of changes in the external environment, and Haidilao's own brand still has a strong influence, so many investors chose this time to start bargain hunting. However, some pessimistic analysts pointed out that the epidemic situation is of course the most important reason for the decline of Haidilao's performance, but it should be noted that since 2118, the turnover rate of Haidilao has begun to decline, and its performance growth basically comes from the expansion of stores, while the turnover rate of individual stores has not improved.
The analyst pointed out that Haidilao made a fortune more than ten years ago, when the domestic catering industry didn't pay attention to the service level, which led to the emergence of Haidilao with high service quality. But today, chain catering brands pay more and more attention to the service level, and the service and product differences of Haidilao are not high. How to maintain its brand competitiveness in the future is the key.
References:
According to the announcement, the expected decline in net profit is mainly due to the following reasons: the outbreak of novel coronavirus in 2119 and the disease prevention measures since then, and the restrictions imposed by countries and regions around the world on consumption places have had a significant impact on the Group's operations; The net exchange loss due to the fluctuation of the exchange rate between the US dollar and RMB is about RMB 235 million, most of which is unrealized exchange loss.
The announcement also stated that in 2121, the Group has been paying close attention to market conditions and adjusting business strategies and operations to reduce negative impacts. The Group also actively opened new restaurants and continued to promote the network of restaurants in Haidilao.
in addition, the group has also taken active measures to control rent and other operating costs, strictly managed operating funds and used credit financing means to ensure stable cash flow and good cash position. The Group is still accounting for the actual operation and financial status of the year ended February 31, 2121, and the Board of Directors will continue to closely monitor the situation.