In the process of business development and historical change for more than 41 years, Xinghualou Group has gathered many old brands of Shanghai catering industry. While relying on the golden signboard envied by others, Xinghualou Group also shoulders the historical responsibility of revitalizing and developing the old brand.

the time-honored brands that the group belongs to are accumulated after a hundred years of vicissitudes. To continue the "incense" of these old brands, it is even more necessary for today's Xinghualou people to make meticulous efforts in details. At this point, Xinghualou people are very strict in implementation.

this kind of meticulous, reflected in the catering is very elegant. For example, beef in oyster sauce is a popular dish provided by almost all restaurants, but the beef in oyster sauce in Xinya Cantonese Restaurant is superior to other restaurants. The reason is very simple, because only a small part of beef in a certain part of a cow is suitable for making beef in oyster sauce, and most restaurants often only need beef, and Xinya strictly enforces this. The lion's head with crab powder in Yangzhou Hotel is a famous dish on the beach. The reason for this is that the crabs used in restaurants to make crab powder have strict standards and are not used unless they are fresh. Hujiang Xiangmanlou, a subsidiary of Xinghualou Group, which is located in Beijing, purchases fresh crab powder from Shanghai every few days and sends it to Beijing by refrigerated air to ensure the quality of Shanghai specialty snacks and dishes.

The old-fashioned catering brand of Xinghualou Group has an unparalleled reputation advantage in Shanghai. However, with the rapid development of Shanghai, the proportion of "new Shanghainese" in Shanghai is increasing, and when they choose catering, they are often random. To this end, Xinghualou Group has actively applied the business philosophy of modern enterprises, strengthened the promotion of its brands, and made a strategic development plan to invite professional brand organizations to carry out brand planning for three famous enterprises: Shen Dacheng, Deda Western Restaurant and Kutokuhayashi. Each project is equipped with a senior leader of the group company to be responsible for implementation and promotion respectively.