First, the personnel management is slack, and the fried chicken shop has no characteristics. When the city is caught in an epidemic, naturally no one wants to come. Yan Rujing's clothing, food, shelter and transportation were exposed after the fire of Romance, just like a noble little princess. Because I like fried chicken, I willfully opened a fried chicken shop in Beijing. The competition in fried chicken shops in Beijing is fierce. If you want to gain a foothold successfully, you have to have an exclusive secret recipe or be cheap. But the fried chicken restaurant in Yan Rujing has no special features. She is just a veteran fried chicken lover, and fried chicken is cooked in white. If her fried chicken can successfully attract repeat customers, how can the old fried chicken shops gain a foothold in the fried chicken market?
Because she is a star, all her employees seem to be proud of her. They are not enthusiastic about their customers and are not skilled at their work. They even kept a customer waiting for half an hour to get fried chicken. This fast food takes so long, so who are the famous chefs who can serve it on time? Of course, the timing of her opening a fried chicken shop is not very good. Just in time for the COVID-19 epidemic, the whole catering industry entered the ice age during that time. Every day, bosses think about how to stop losses, even dare not think about profits, let alone the fried chicken shop in Yan Rujing!
Second, the rent is expensive, the staff's meals are expensive and the wages are expensive. Naturally, you have to reimburse 70 thousand. The rent in Beijing is very high. Even a small fried chicken shop can't be rented without tens of thousands of shops every month. Yan Rujing once went to his fried chicken shop when he was eating, and found that all employees were eating an employee meal with a per capita income of nearly 100 yuan. At that time, the fried chicken shop had a turnover of several hundred yuan a day, and the employees were really presumptuous. When asked why employees do this, Yan Rujing only gave one sentence, because she is a star and rich. It's all because this terrible star title embarrassed her and made her lose face.
During the epidemic, many companies are considering layoffs, and the fried chicken shop in Yan Rujing still insists on paying wages on time, which is definitely the heroic of the big boss. In this way, it is not so incredible to spend as much as 70 thousand yuan a month.
Third, the business is not good, and it is impossible to get a prosperous business only by fame. There are countless examples of celebrities running businesses, but the probability of their success is not proportional to their fame. For example, when Joker Xue was not famous, his hotpot restaurant was also prosperous. The key to business success is to manage with care. Opening a fried chicken restaurant in Yan Rujing is a bit naive, because you like fried chicken. I didn't know the market before I opened the store, and I didn't manage my employees well during the opening process. Although I am considerate to my employees and treat them as friends, I don't care if I have a working meal close to 100 yuan, but there has never been any friendship between employees and bosses. After all, I have to bear the consequences myself.
The painful lesson of the ten-fold gap between turnover and reimbursement expenses is expected to inspire Yan Rujing. If you want to do business well, please run it well. If you want to rely on your fans to increase sales, it is definitely not a long-term solution.