College graduates to start their own business to open "2 point 1 car" fast food restaurant
This year's 29-year-old Lou Dongming is a Zhejiang Xiaoshan, graduated in July 2005 from the Shandong University of Science and Technology, majoring in urban planning. The year of graduation, Lou Dongming in Qingdao City Economic and Technological Development Zone, Baofeng Shopping Center founded the 2 point 1 moment? fast food restaurant. By now, he has a business area of more than 500 square meters of three chain stores, 35 employees. He used the action to break out of a college students independent entrepreneurship road.
For college students to start their own business, there is such a graphic metaphor: instead of 1000 people to grab a job, it is better to simply create a job opportunity for themselves. In Lou Dongming just stepped into the university campus, he had such an idea. 2000 September, Lou Dongming from his hometown in Zhejiang to Shandong to study, encountered the first difficulty is the local food is not adapted. This problem bothered him for a whole semester. Since then, he thought he could open a restaurant with southern flavors. It wasn't until he was close to graduation that he tried to put this idea into action. At that time, considering the characteristics of just starting out, little capital, lack of experience and high campus traffic, he decided to start with a fast food restaurant. In the fast food restaurant design, decoration and positioning, Lou Dongming hard work, and strive to reflect the characteristics, highlighting the taste, in order to make it into the University of Science and Technology students. Fast food restaurant.
Next, the registration license, choose the address, decoration, hiring staff, procurement of cooking utensils and other work on the shoulders of Lou Dongming. Because of the major and entrepreneurial content does not match, Lou Dongming felt the lack of knowledge, he ran the business at the same time also found the hotel management, marketing, human resources management and other aspects of the book to their own tuition. After nearly two months of intense preparation, in February 2005, Lou Dongming founded the 2 point 1 moment? Fast food restaurant finally opened in the Baofeng Shopping Center. The unique and authentic southern flavors of the fast food restaurant, comfortable and elegant environmental design, warm and considerate catering services, fair and reasonable price of meals attracted many teachers and students of the University of Science and Technology to come to taste.
As a result of the management in place, thoughtful service, 2 point 1 moment? Fast food restaurant has achieved good results, visibility and reputation gradually established. In this process, Lou Dongming also from the rusty to familiar, slowly figured out some of the doorway, gained some valuable experience.
Through half a year of business, Lou Dongming found his own fast-food restaurant due to the small store, the midday meal traffic, fast-food restaurant manpower is obviously insufficient, coupled with fast-food thin, mainly by the amount of victory, so the benefits did not reach the best. Taking into account the characteristics of their own chef has 13 years of experience in Shanghai chef, Lou Dongming decided to transition to stir-fry, and gradually reduce the number of fast food, while further improving the quality of meals and service. In addition, he also through the continuous exploration and improvement of the management mode, fully mobilize the enthusiasm of the staff, so that he gradually detached from the daily minutiae of the affairs of the hotel to focus on the management of the operational level.
With a fast-food restaurant Lou Dongming, and did not meet. After a period of careful preparation, Lou Dongming has opened two restaurant outlets. He will be in the first store operation in the fumble summarized management model copied to the two new stores, and constantly enrich and improve.
? My goal is to make the fast food restaurant into a local KFC and McDonald's. ? Lou Dongming said he intends to take the road of chain management, applying the management model formed by his own groping to the branches.
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