What should I do if no one comes into the restaurant?

What should I do if no one comes into the restaurant? The competition in every industry is fierce, especially in the catering industry. When doing catering business, many catering bosses are very anxious and always worry about the bad business. Here's what to do if no one comes into the restaurant. What should I do if no one enters the restaurant? 1. Create a good atmosphere.

I don't know if you know about online celebrity restaurant. The feeling that online restaurant is popular for customers is that people line up every day. In fact, the taste of online celebrity restaurant is different, but the atmosphere of the restaurant is really important. If the restaurant is always cold and there are no customers, it will naturally be difficult to attract customers to stay. As the owner of the restaurant, you can ask your friends to join us.

2. Interception at the door

If a restaurant wants to have a good business, the boss should learn to take the initiative, and it is impossible to always wait for customers to come to the door, because many customers are very passive now. As a boss, he should know how to attract customers. The most common way is to intercept at the door and sell himself to customers. In fact, this way is also very effective in real life, especially for those customers who are entangled, just suggesting the boss to choose a few people with outstanding temperament.

Third, update the image

Generally speaking, large-scale catering brands in the market will update the image of their stores regularly. In fact, it is necessary for catering owners to update the image of their stores. If the decoration of your restaurant is too old, it is necessary to decorate it. The old decoration is not enough to attract customers. Nowadays, customers like the unique decoration style and clean and hygienic feeling. It is necessary for catering owners to present such a feeling to customers.

IV. Dishes Discount

Customers' psychology always likes to take advantage. Of course, this is for most customers. Restaurant owners should know how to make use of this psychology to launch discounts on dishes during holidays. As for the discount, it should be calculated according to the profit cost. It is just that bosses should not discount frequently, but should control the timing. This is also the skill of restaurant management. Besides discounts, restaurant owners can also do it. What should I do if no one enters the restaurant? 2

Faced with such a difficult problem, many people's solutions are to hold activities, promote new dishes or deliver them at a discount. However, the adjustment without finding the right reason is often useless. However, if other restaurants have a good business and a lot of people every day, but they just don't come into your store, then you should consider the following questions:

Customers always only like to go into busy stores

When you are waiting for customers in the store (even if you are "welcoming guests" at the door), if customers see negative and lazy facial expressions from the outside, then the result is that they don't want to go in! What's important is that when you just wait for customers in the store, the cleanliness, hygiene and display of your store will be very bad, and customers will feel very bad when they come in.

So, when you lament "nobody" in the store, the store really won't enter people, so you complain even more, complaining about the weather, products, competitors and the market environment ... So these complaints change your mentality, change your expression, and form a vicious circle-nobody in the store has no business, you have no salary and no mood, and even begin to doubt life.

On the contrary, when no one is around, you are adjusting the display (even if you are not good at displaying, you can do it yourself), cleaning the shelves and cleaning up ... You are always busy in the shop, and customers will keep flowing.

so how can restaurants increase the rate of entering the store when there are no customers and no business? In fact, it is very simple, to carry out store marketing!

Conduct atmosphere interception

Create a hot-selling atmosphere, special materials, strong colors and unique products. Through these methods, attract customers' curiosity, guide customers to associate, and finally let customers get close to and know your store.

Therefore, there are three very important elements in creating an atmosphere: first, eye-catching and bright colors; Second, we should block our eyes, and there should be piles of materials and gifts where we can see them; Third, we should be eye-catching, provoke our competitors and arrange them at them.

For example, you can use light boxes or LED screens, entrance lights, door headlights, window spotlights, store music, Christmas and Spring Festival music to create an atmosphere.

product interception

product interception is to make full use of people's curiosity and curiosity, and display the unique selling points of products at the door of the store to attract customers into the store and make the products move and come alive.

For example, Banu beef omasum hot pot broadcasts the image of beef omasum with elasticity in rotation on the display screen at the door; Xibei shows a video of hand-rubbed noodles; McDonald's plays the new products of the season again and again to attract passers-by. There is only one purpose to use these methods, that is, to make the products move and attract people through the unique selling points of the products.

Personnel interception

Going out from the store, "selling" becomes "marketing". Floors, shopping malls, parking lots and even communities will increase their chances of success as long as they go out. The waiter to intercept customers mainly includes three points: station, speech and system.

(1) Choosing a station

The most important thing is the station. Generally speaking, the following four points are very important: First, stand at the entrance of the store; The second is the aisle with a large flow of people; The third is the corresponding elevator exit; The fourth is the entrance of the store with a large flow of people.

(2) Unified interception

That is, whenever customers say something, each restaurant can refine its new selling points and design a unified interception according to its own specific situation. For example, when a family travels, you can say, "Hello, sir/madam, excuse me for a minute. Our store has launched a new family photo package, which costs only XX yuan for a family to eat, and there are free children's seats, so you and your baby can enjoy the delicious moment!"

(3) Establish a reward and punishment system for interception

When there are no guests, waiters can't sleep or play mobile phones in the store. Waiters who actively intercept guests should be rewarded, and those who fail to achieve the interception goal will be punished. What should I do if no one comes into the restaurant? 3

First, use challenging psychology to discount marketing

In catering marketing methods, discount promotion is common and effective, and the key lies in how you plan. If you are still rude and discount directly, you will often lose money and make money. If you play more, you will degrade yourself.

However, if you jump out of inertia and change the way you play, it will often bring unexpected publicity effects to restaurants.

If you open a hand shop, you can have ten hands, that is to say, you can eat a bowl of jiaozi within ten mouthfuls, and you can get a discount or give a drink after success.

Similarly, you can cook rice noodles for one minute across the bridge. People who can eat rice and flour for a minute are heroes, so they must be free! For the lobster shop, there will be a one-minute lobster peeling competition, and the winner will eat the peeled lobster for free.

Second, using random events to guide customers to use them

The most successful marketing is to make your customers feel that they have used it, but in fact, you have gained something more important than a single business, such as recognition, reputation and repeat customers.

in marketing, many games use the randomness of events to create selling points by establishing marketing nodes. Most importantly, these games must be innovative and constantly updated. Otherwise, they will soon be bored by consumers.

Third, use emoticon marketing to capture the hearts of young people

Young people this year, as indigenous people on the Internet, have not collected hundreds of emoticons on WeChat, relying on it to chat and make friends, adjusting the atmosphere and expressing themselves. They will feel pain without emoticons all day!

Sometimes, although emoticons can't directly guide users to buy, they can make consumers remember you, and even deepen their love for brands because of emoticons. If the time is right and the promotion is proper, it will be natural for emoji to promote brand marketing.

In addition to tea, in fact, many brands have adopted emoji marketing, such as Coca-Cola, Xiaoming, Uncle KFC, McDonald's, etc., all of which use a set of emoji to link tens of thousands of loyal users.