Therefore, it seems reasonable to extract the commission according to the running water. I won't charge you for many years. Just give me the basic fee, which is enough for my platform operation. I also try to balance the distribution of traffic and try to ensure that every cooperative business has business to do. Give me the extra parts according to the drawings.

But the difficulty lies in the cooperation of merchants. When merchants mature through the Internet, they are unwilling to continue to pay dividends with the platform. After all, the user base that each business can serve is relatively fixed. After getting familiar with users, they will try various ways to directly interact with users and bypass the platform.

Therefore, it sounds good to draw this model according to running water, but it is difficult to operate in practice;

Second: takeaway surcharge

At present, some take-away platforms build their own logistics distribution, which increases their core competitiveness and obtains logistics costs; For this problem, if the service business is a brand business, such as a restaurant like Meituan or Dianping, it is possible to divert some take-away orders that cannot enter the store for various reasons. Because the unit price of these orders will not be too low, we are willing to pay this extra logistics fee.

If it's just ordinary fast food, users will definitely not want to cook it. Moreover, if it is fast food, the platform vendors will do their own logistics, which will drag down the delivery speed. You think, after the merchant completes the takeaway, it can be delivered directly. At this time, the logistics team of the takeaway platform is installed. First of all, you have to inform the logistics party when to come. The logistics party may not be able to arrive according to the merchant's time. There is a time error here, especially when the orders of merchants skyrocket, the logistics party is simply too busy;

Therefore, the mode of self-built logistics through the platform to meet the needs of ordinary fast food sounds good and difficult to implement, but it is better to use the express delivery mode.

Third: Bidding ranking

Bidding ranking is Baidu's model. For Baidu, yes, because Baidu belongs to information flow, users will not pay for the previous search, which hinders them from exploring the truth of the information. They have plenty of time to search until they find the information they want.

As an included website, being included by Baidu and being included by Yahoo has little influence on it, and will not occupy Yahoo's space to visit this website because of being included by Baidu.

However, the takeaway shop is different. For example, I have a takeaway cooperation with Hungry and Meituan at the same time. If I receive fewer orders from one store and more orders from other platforms, I will give priority to other platforms when considering the manpower distribution of the store. Anyway, a store has few orders, and it won't lose anything if the service is not good.

Then, there are only a few businesses left in the bidding ranking, so what's the point of bidding?

Fourth, the time difference between deposit and settlement can be used as liquidity to do some financial management.

This is the practice of Alipay. This sounds like the most reliable approach, but at present, only Taodian can quickly achieve settlement, and other economists can't; Alipay can do it because Alipay has become a virtual bank. Users or merchants deposit money in Alipay, which can be transferred at any time, with great freedom. However, the merchants put the money on the takeaway platform. If they can't settle accounts quickly, the merchants must be very anxious. No takeaway merchant can put down the money for half a month, and cash flow is too important for them;

However, once the platform is large enough and the cash flow is sufficient, businesses can indeed generate considerable profits by storing it for a day or two. But this is based on a large enough foundation. Which one can wait until it is "big enough"?

Therefore, based on the above analysis, the profit of the takeaway platform is not as optimistic as expected, and it is difficult to directly apply the existing profit model of the Internet. As far as the current situation of online take-out is concerned, it is still in the state of education market, and the whole market form has not really formed. Therefore, whoever can run steadily, who can hold on, can really come to the end when the market situation is clear.