The Legend of Creating Wealth with a hundred yuan
From a laid-off worker to the chairman and general manager of a large company, Guo Chengde's entrepreneurial story is regarded as a legend in Juye County. Starting with 111 yuan, how did he get rich step by step?
? Doing every simple thing well is not simple! Doing every ordinary thing well is extraordinary! ? Interview with Guo Chengde, a passage on the wall of his office may be the best interpretation of his success.
Guo Chengde, the current chairman and general manager of Juye Chengde Green Food Co., Ltd., is quite famous in Juye, but few people know that he was a laid-off worker. After being laid off, he didn't wait to rely on it, just relying on his own hard work, and opened up a new world to realize his own life value. In recent years, the company he runs has been awarded by provinces, cities and counties? Enterprises that value contracts and keep promises? 、? Consumer trust unit? 、? Consumer satisfaction unit? 、? Advanced tax paying unit? . He himself was awarded successively? Provincial private entrepreneurs? 、? Provincial re-employment star? 、? Heze city model worker? And other honorary titles; He was elected as the vice president of Juye County Federation of Industry and Commerce and the representative of the 17th Heze Municipal People's Congress, and was elected as the Standing Committee of Juye County CPPCC for three consecutive terms.
Guo Chengde's parents are farmers. In the past, his family was so poor that he couldn't even eat meat on holidays. Because he couldn't support himself, he dropped out of school before finishing primary school. In the early years, the small family he built himself was also poor. Two earthen houses, plus a sheep and a goat, were all his possessions. In 1983, Guo Chengde worked as a maintenance contractor in Juye County Non-staple Food Company, earning only one yuan and twenty cents a day. But that's it. Because of the company's sluggish operation, Guo Chengde had to be laid off. The job is gone, and the salary has stopped. Besides, my parents lost their ability to work due to illness and were hospitalized continuously. Soon, Shuangshuang died. My brother was twelve and my sister was only six. How to maintain life in the future?
Guo Chengde, who is in his twenties, is worried. He feels very desperate about life. As the eldest son, he must bear the burden of the family. He thinks he is a man and must earn money by hard work to support the whole family. When he was laid off, he worked in the northeast, but it was not ideal. Later, the state introduced good policies to encourage individuals to start businesses. Among his peers, some started the wholesale of tobacco and alcohol, and some started the cloth business, from which Guo Chengde was inspired. He wondered why he couldn't do business like others. But the reality is that I am young, have never done business, and have no funds. How can I do it? However, Guo Chengde was tempted when he saw the vendors shouting in the street. He left his relatives and friends and borrowed 111 yuan. This is his original capital.
With this 111 yuan, Guo Chengde embarked on a hard road to entrepreneurship. First of all, he went to the county food company and local products company to wholesale some daily necessities such as candy, toothpaste, toothbrush, soy sauce and vinegar, and set up a stall. Because he couldn't do business at that time, sometimes his products couldn't be sold, so he was met with some? Old wholesaler? The supercilious look laughed at and looked down upon. But he always holds a belief, doing things in good faith and winning by quality. Because of perseverance, I won the trust of some old residents in the former Nanguan Commercial Street, and my business is getting stronger every day. However, Guo Chengde, who is competitive, is not satisfied with the status quo. He can never make big money by setting up stalls. Why not set up a wholesale department himself? So he rented two earthen houses in the former Nanguan Commercial Street and set up a constant temperature warehouse wholesale department.
since then, Guo Chengde's success has been overwhelming. In 1991, the wholesale department of the constant temperature warehouse was gradually expanded from two earthen houses to 511 square meters. In 1994, the state called for the development of individual and private economy. On the basis of the constant temperature warehouse wholesale department, he founded Juye county non-staple food sales group company and recruited more than a dozen laid-off workers. In 1996, his team gradually expanded, with more than 81 employees. In 1997, inspired by the leadership of the former Juye Town Party Committee and government, he expanded the enterprise and established the first self-service supermarket with elevator in Juye County? Chengde Supermarket, Qianjin Road, opened a precedent for the supermarket industry in Juye County. In 2111, he registered Juye Chengde Green Food Company, which was later renamed Juye Chengde Green Food Co., Ltd.. In 2114, he established the chain store of Chengde Supermarket in Yongfeng Street.
? Juye county is a big agricultural county, and there must be a way out for deep processing of non-staple food. ? Guo Chengde thinks so. In addition to running the supermarket well, in 2111, Guo Chengde set up a food processing factory and began to move towards the path of deep processing of non-staple food. Chengde brand? Roast chicken has become a major local specialty food in Juye County, which has driven many farmers in Dushan Town, Daxieji Town, Taomiao Town and Dongguantun Town to become rich and promoted the development of aquaculture in Juye County. ? Chengde brand? Roast chicken has won the titles of Top Ten Famous Foods in Heze City, Famous Foods in Shandong Province and Famous Trademarks in Shandong Province. Products are exported to Shanghai, Guangzhou, Wuxi, Jiangsu and other Jiangsu and Zhejiang areas, and enjoy a good reputation in all cities and counties in the province.
in recent years, the pace of economic development in Juye county has been accelerated, the new county has been gradually expanded, and the shopping demand of citizens is increasing. Guo Chengde smelled business opportunities again. In 2116, with the support of the county party committee and county government, he founded the Chengde Shopping Plaza in Juye County, which opened on September 16th of that year, accommodating more than 411 people of all kinds, and established more than 181 Chengde supermarket chains in various township offices and key villages in the county, becoming Juye County? Market project of thousands of villages and towns? Relying on the unit, it has played a role in allowing rural residents to buy safe food like county citizens.
On the premise of making the food processing factory and Chengde Shopping Plaza stronger and bigger, Guo Chengde has a new idea. Next, he wants to invest 21 million yuan in a new high-end food project, including snack food and pet food. In the interview, Guo Chengde said that the standard requirements for exporting pet food are low. Using leftover chicken feathers, chicken intestines, etc. from roast chicken for high-temperature disinfection and processing production, pet food rich in high protein can be made, which is also in line with the national policy of developing low-carbon economy. Now, the price of pet food in countries and regions such as the United States, Europe and Japan is even higher than that of food, and the profit is rich. After making pet food, it is dedicated to major supermarkets across the country. In this way, his food processing industry, which integrates breeding, food deep processing and supermarket sales, has become a good industrial chain.
Guo Chengde became rich, but after he became rich, he did not forget the disadvantaged groups and gave back to the society. More than 61 merchants in the former Nanguan Commercial Street have received his help; He sends condolences to nursing homes and five-guarantee households every holiday; When Juye was flooded in 1997, he donated biscuits worth 2111 yuan to Wangqiao New Village in Qilin Town. During the Wenchuan earthquake, he donated 1.27 million yuan in cash and food, and at the same time contributed 8,111 yuan to help two students in the disaster area complete their studies. Every year, he donates more than 5,111 yuan for one day of kindness. ;