The rise of Pinduoduo in recent years has left many Internet companies out of reach, as if Pinduoduo overnight from an obscure schoolchild to become a household name of the stars in general, thanks to its above inexpensive products so that the majority of men and women, old and young, love to put their hands on it, although only a few years of the cycle of development, its market capitalization has exceeded the field of e-commerce in the field of cultivation of many years of Jingdong, then! Pinduoduo behind the rapid rise of what cats and dogs, why it will be so brutal in the field of e-commerce to rise, in the final analysis, or because of its price advantage, compared to the traditional Taobao, we all like to compare the three, why will lead to the price difference, here you can start from the following aspects of the inquiry.

1. The strong capital behind Poundland.

The reason why Pinduoduo will achieve such brilliant achievements in such a short period of time, we can't just look at its sales and profits from the surface, in the e-commerce market is supposed to be the battlefield, that is, the capital of the struggle, Pinduoduo's back is standing behind countless big brothers, of which we are familiar with is the Tencent's shares, Pinduoduo has enough guns and ammunition can be unscrupulous Attack the city, many people just see Pinduoduo by virtue of endless advertisements and inexpensive products, but the deeper aspect is still because it has enough investment to allow it to do so.

2. Pinduoduo's tens of billions of dollars in subsidies strategy.

After the release of Apple's iPhone 11 last year, many people chose to go to Pinduoduo to buy, because the price above Pinduoduo compared to Taobao and Tmall cheaper than 500 yuan, of course, this is also the strategy Pinduoduo adopted in order to attract more customers to subsidize the user out of their own pockets, which is the e-commerce platform in order to fight for the user's often used tricks, no doubt about it. This time Pinduoduo with tens of billions of subsidies to win big, from its sales can be seen than Taobao several grades higher.

3. The necessary means for Pinduoduo's success.

The field of e-commerce has been established in China for many years, a variety of platforms you side to sing, from the initial Taobao, Jingdong, Suning and now Pinduoduo, want to get a foothold in the field, you need to take a certain price reduction strategy.

Through the above points, it is not difficult to see that the price difference is the fundamental basis of Pinduoduo foothold.