In recent years, the effect of "Golden September and Silver 10" in Guangzhou's commercial field has become more and more prominent. Since the Mid-Autumn Festival is only one week away from the National Day this year, the 11th promotion plan of various businesses started early, which lengthened the concept of the National Day and vowed to "heat up" the National Day market in advance from the Mid-Autumn Festival.

In order to create a festive atmosphere, major department stores have indicated that they should create a new holiday vision during the Mid-Autumn Festival and National Day, and create an environment of "relaxation, entertainment and happy shopping". The investment is also 2-3 times that of the usual holidays or even the May Day Golden Week. Angel, manager of the promotion planning department of Tianhe City, said that in order to welcome the Mid-Autumn Festival and National Day, Tianhe City will invest more than 1 10,000 yuan in exterior lighting, indoor scene layout and promotion this year. Huang Wenjie, general manager of Guangming Square, also said that he would spend more than 200,000 yuan on the National Day theme decoration outside the square.

Faced with the sweet and tempting "Golden September and Silver 10" cake, major supermarkets are unwilling to be lonely. The reporter learned from supermarkets such as Baijia, Carrefour, Trust-Mart and Wanjia that in order to ensure sufficient supply, they started negotiations with suppliers very early. During the National Day, there were not only rich varieties of goods and sufficient supply, but also extensive and vigorous promotion activities. Li Shan, the public relations director of Guangzhou Baijia Supermarket, said that by then, Baijia will not only bring new feelings to consumers in terms of brand and grade, but also take many new measures in terms of personalized service.

In addition, the looting war in the catering industry before the 11th National Congress was unprecedented. In shopping centers such as Jiazheng Plaza and China Plaza, some restaurants have posted experienced and skilled waiters with high monthly salaries. The owner of a buffet in Jiazheng Square said that the stock market is hot this year, and the consumption of foreign tourists coming to Guangzhou will definitely increase compared with previous years. They will hire more people for a rainy day to cope with the "very busy season" of National Day.

2. Commercial promotion: There are both activities and discounts.

Unlike previous years' National Day promotions, which blindly pursued discounts, this year's merchants have done enough "experience marketing" on the basis of discounts. "In the case of extremely rich material consumption, new consumption will inevitably reflect its characteristics and personality with spiritual consumption." Wei Zhenjie, general manager of Guangxin Department Store, said. According to reports, during the National Day this year, major businesses have prepared their own "drama code". Guangzhou Friendship Store launched the "International Fashion Festival" on September 22nd. During the 7-day National Day holiday, major brands of clothing and cosmetics staged fashion shows in turn. Xinguang Department Store is playing the "cultural card". From September 26th to 28th, international blockbusters will be broadcast free of charge for three consecutive nights in the outdoor plaza of Xinguangcheng. On September 26th, 2 1 day, there will be a "Cantonese Opera" and Zhang Zhenyue's new album signing activity, which can be described as a series of wonderful performances. Guangming Square has always reflected the positioning of a new generation of entertainment circles. During the National Day, Guangzhou anime characters based on the main characters of anime games will be auditioned and a graffiti reality show will be held.

Corresponding to "experience marketing", the Mid-Autumn Festival and National Day discounts are also set off in advance this year. Among them, Guangxin Department Store took the lead in setting off the first wave of pre-holiday promotion activities of "100 for 80". Tu, head of the company's planning department, said that another wave of "cash for 40 100" promotion will be launched before the National Day. Some brands of women's wear, shoes and underwear of Tianhe City Department Store and Modern Department Store also offered preferential prices ranging from 50% to 8.8% before the festival.