1. How about the general distribution project?
Provincial version reply: there is a prospect and a market, but it is not easy to do!
Detailed answer:
1. Why is total distribution promising and marketable? In today's society, the emphasis is on the 1 hour life circle, and it is best to meet daily needs without leaving home.
Therefore, take-away will contain a lot of opportunities for a long time to come.
According to the data of iResearch, by the end of 20021,the number of take-away users had increased from 4 1 10,000 in 20 18 to 540 million, and the proportion of take-away revenue had increased to 2 1.4% of the total catering revenue.
Coincidentally, China Commercial Industry Research Institute also predicted that the market size of take-away catering industry in China will reach 9.4174 billion yuan in 2022.
In addition, daily medicines, electronic products, flower cakes and other categories are also constantly joining the ranks of take-away. With the gradual recognition of this sales model by consumers, the development model of "takeaway+multi-category" will promote the industry to release greater market potential, and the takeaway industry will also usher in a broader development space.
However, as more and more businesses begin to lay out take-away channels, online competition has become more cruel. According to relevant data, the average survival rate of more than 50% take-away merchants is only 18 months.
Through visiting more than 100 take-away restaurants, we know that although the order volume of take-away food is increasing, the profit margin of merchants is very limited, and 90% of the feedback from merchants is mainly because they have less and less control over the external sales and distribution links, and there are many problems in the traditional distribution links.
1. Uneven distribution of capacity: in the case of take-out peak/bad weather, there are insufficient riders on the take-out platform, the order delivery is often not timely, the consumer experience is poor, and the merchants encounter bad reviews.
2. Low efficiency of receiving orders: Some merchants use multiple transportation platforms to grab multiple orders in order to get rid of difficulties, but the efficiency of receiving orders is affected because they need to switch systems repeatedly to send orders.
3. The distribution cost is too high: the pricing rules of a single distribution platform for business cooperation are fixed, and the price cannot be optimized. Merchants who choose to pick up their own bills will also be unable to automatically send orders because they need to manually access the third-party distribution platform, which may lead to missing orders during peak hours.
Whoever can solve the distribution problem in the future will make money!
In this context, the aggregation distribution model came into being. The so-called aggregate distribution is to distribute orders to all transporters in real time by integrating urban transport capacity (such as SF Tongcheng, Dada, Flash Delivery, UU running errands), and match the best transport services for merchants with the help of big data+intelligent AI technology, and efficiently complete the last mile delivery service of take-away merchants.
At present, the aggregation distribution model has been verified by the market and recognized and affirmed by millions of businesses.
In the future, the aggregate distribution mode will become the first choice for thousands of take-away merchants in Qian Qian, and now is the best time to join.
2. Why is it difficult to do the general distribution project? ① The target users of aggregate distribution are limited.
There are three main delivery modes for take-away delivery: express delivery, express delivery and self-delivery.
The target user group of aggregate delivery is self-delivery merchants. Although the proportion of self-help merchants is increasing year by year, compared with express delivery, express delivery is still relatively small, and some areas are basically express delivery. Express delivery. So before you do it, you must do a good job in market research, sort it out on the US Mission/Hungry, and find out how many self-delivery services there are and how many tickets there are in a day.
(2) Require partners to have certain push ability.
I have studied all the profit models of aggregate distribution in the market, that is, expanding merchants to use the aggregate distribution platform to earn commissions. You have to have the ability to expand merchants in order to make money.
③ Platform products must be of high quality.
The reason why merchants use aggregation distribution platform is to reduce costs and improve efficiency. Therefore, the products developed by the aggregation distribution platform you join must be of high quality, mainly because there are many cooperative distribution platforms and the product functions are perfect, so as to ensure the long-term use of the merchants and the partners to make money continuously.
Second, how about flash delivery? Flash delivery is an aggregation distribution platform built by Hangzhou Zhuopai Information Technology Co., Ltd. ..
Because it is a competitive product, we don't comment too much, but I suggest you consider the following points when judging the advantages and disadvantages of the platform:
1. Does the company have a strong background?
Seeing the fire of aggregation and distribution, many mixed companies poured in. At this time, we must keep our eyes open and choose a company with a strong background to avoid the risks brought by the company running away. If the company has a bad background and poor operating conditions, it will not only fail to make money, but also fail to raise money, which may lead to losses.
2. Is the technical strength strong?
To put it bluntly, the aggregation and distribution platform is a technology-enabled life. Whoever has strong technology will have the last laugh. Companies that just come to speculate on concepts will soon be eliminated by the market.
3. Are you majoring in software systems?
Product function can not only reflect the professionalism of software system, but also determine the utilization rate of users. For the aggregation distribution platform, it is necessary to build a product that can meet the one-stop distribution needs of merchants, and it must have the functions of automatic delivery, platform price comparison, real-time synchronization of rider positions, multi-platform account management, and small ticket printing.
4. Are there enough docking platforms?
The essence of collective distribution is to integrate and dispatch transportation resources. The more traffic resources are aggregated, the wider the choice of businesses.
5. Is the after-sales service in place?
A perfect after-sales service system is very important for user experience. Franchisees and merchants, in particular, are usually very busy at work. If the problems in the process of product use may not be answered in time, it will cause great losses to their work.