Brand tenet: Harmonious development * * * Create win-win innovation and go beyond brand building

Brand vision: Become the most valuable restaurant brand chain management enterprise in China

Brand mission: export sustainable and profitable chain investment projects with innovative brand concept and operation management mode.

management concept: honesty, innovation, professionalism and pragmatism

management concept: institutionalization, humanization and marketization

service concept: people-oriented, sincerity and truth

talent concept: attracting talents, cultivating talents, using talents well and retaining talents

behavior concept: paying attention to details, paying attention to results and pursuing perfection

.