(D) Cultural and entertainment features of the hotel
Creating hotel features with culture. Shanghai Peace Hotel has a senior jazz hall, covering an area of more than 20 square meters, completely decorated in the 1930s European style, dark wood tables and chairs, and then bronze ceiling fans, the floor is very common tiles, very old. This place has not only become the characteristic of Peace Hotel, but also the brand of Shanghai. Any state guest visiting Shanghai must come here to listen to a senior jazz. U.S. President Bill Clinton visited China, viewed the senior jazz, very happy, he also went on stage to play a song with the saxophone.
(E) theme hotels
Theme hotels have also become specialty hotels. 1958 appeared in the United States, to Las Vegas is the most concentrated and famous. History, culture, city, nature, myths can become the theme of the hotel to play. Currently the main types are: natural scenery hotels, historical and cultural hotels, city characteristic hotels, celebrity culture hotels, art characteristic hotels. China's theme hotels are beginning to emerge.
Three, the creation of the hotel features
Features reflect the hotel's value, efficiency, culture and competitiveness. With or without characteristics, the relationship between the future of the hotel. China's more than 10,000 star-rated hotels, 50,000 social hotels, the real characteristics of only 10% to 20%. Therefore, hotel operators should increase the development efforts, and strive to create their own characteristics. Then, how to create the hotel's operating characteristics it:
(a) cultivate the creation of distinctive thinking
Creating distinctive features, in fact, is the operator to use innovative thinking and innovative techniques to integrate the various existing resources to achieve breakthrough results in the process. Therefore, the use of innovative thinking and innovative techniques is the guarantee of creating features.
The so-called innovative thinking is the hotel operators to innovative meaning, open-minded and break through the fixed mode of thinking, and produce new thinking products. Innovative thinking is a process. Japanese creation psychologist Takahashi Hiroshi believes that: innovative thinking is also the same as making wine, there needs to be a gestation period. In the first stage, most of the things obtained through conscious efforts are barely adequate, slightly better than common sense, and cannot be of great use. It is only in the next stage of the gestation period, like the brewing of a famous wine, that the new program of thinking matures. Ordinary people cannot endure this gestation period and fail to think about the necessity of going through this period, and thus, keep wandering around at the first stage. Many of our hotels in the creation of special features in the operation, often halfway, the reason is here. To create features, we must continue to brew, supplement, and gradually improve. Create features, from the operator's way of thinking to achieve three changes:
Sublimation from traditional thinking to scientific thinking. The traditional way of thinking is a kind of empirical thinking, hotel leaders are in the experience, feeling based on decision-making. When the business environment is stable, this way of thinking is effective within a certain range. But not in today's rapidly changing environment. It is necessary to establish appropriate information systems, decision-making procedures. In the creation of characteristics, it is necessary to issue from the market, the use of scientific theories of international hotel development, reform of existing operations.
From one-way thinking to all-round thinking to expand. Unidirectional thinking refers to the constraints of a direction, an angle to think about the problem, and all-round thinking refers to the vertical and horizontal multi-angle, multi-level, three-dimensional cross-thinking. Strive to grasp the essence of a way of thinking. Create hotel business characteristics, from multiple perspectives on the ready-made products and services to review, and draw on advanced hotel practices to create.
From the conventional thinking to the super-conventional thinking leap. Conventional thinking is the general customary way of thinking, and unconventional thinking is to break the stereotypes of thinking, reverse thinking. The creation of hotel features lies in breaking the hotel's routine.
(ii) master the method of creating features
Creating hotel business characteristics, often using the following methods:
1, digging method. From history and reality to find ways to improve. Beijing Kunlun Hotel makes full use of and exploits the legendary color given to the Kunlun Mountains by ancient Chinese myths. Legends believe that the gods of heaven and earth take there as the capital city of the lower world. For this reason, the hotel depicts the majestic posture of the majestic Kunlun Mountains on the world's largest artistic tapestry "Mang Kunlun" in the lobby, highlighting the unique aesthetic value and deep cultural heritage of the Kunlun Hotel.
2, borrowing method. Drawing on the method is to draw on the strengths of others to create an important technique. In the past two years, the rise of China's youth hostels, Jinjiang Star, to create inexpensive, hygienic, simple, comfortable, convenient features, to a large extent, borrowed from the United States motel.
3, association method. Association method is a thing associated with another thing. Venice is known as the world's first water city, full of romance, warmth and mystery, people think, reverie and yearning. In Shenzhen into the Venice Hotel, inside and outside everywhere exudes the "water" flavor. The whole environment constitutes a distinctive Venetian style, immersive, as if entering the Italian city of Venice.
4, innovative method. Is based on the original practice of reform, combination, creation. Beijing has a duck king restaurant, business varieties not only roast duck, but the whole set of dishes, fire Beijing market. Restaurant owner is from Beijing Quanjude out, he likes to think. People in the past, to Beijing to not eat roast duck is a big regret, but now people belly more oil, high taste, the thought of fat duck is tired, so he started from the people's tastes change, innovation of a set of dishes, welcomed, Quanjude is a worldwide brand. But let the Duck King overtake. Innovate a set of dishes, you can surpass a brand.
(C) expanding the influence of the hotel features
A hotel, only to create a business feature is not enough, but also to allow consumers to recognize the features, spread the features, expanding awareness. Expand the influence of the hotel features, the main methods are: first, to consumers; second, consumers cognizant of each other; third, the use of news media publicity. The use of publicity media is the most effective means