Marketing planning scheme for restaurant opening activities

Marketing planning scheme for restaurant opening activities. When a restaurant opens, some preferential activities will be held, which will not only attract more customers to eat, but also improve the visibility of the restaurant. Let me take a look at the marketing planning scheme for restaurant opening activities with you.

Marketing planning scheme for restaurant opening activities 1

What is the purpose of opening promotion?

first, to attract customers, second, to take this opportunity to promote the restaurant, third, it is best not to make a serious loss on the first day, and fourth, to leave a good impression on customers.

1: the premise of making a plan. before making a plan, the restaurant operator must know whether the whole decoration of the restaurant has been completed. Are all restaurant operators and service personnel in place and able to perform their respective duties? Can you ensure the normal operation of the restaurant opening? Has the relationship between local fire protection, industry and commerce, urban management, sanitation and other units in the restaurant been coordinated? Restaurant operators should make sure that all these have been completed when making plans, and then they can move on to the next step.

2: Determine the specific opening time and theme. What is the specific activity time of this restaurant? The format is: xx, xx, xx-xx, xx, XX, X days. What is the theme of this restaurant program? Give an example. "Pies fall from the sky, hot pot is free", "opening a shop is very beneficial, the audience is 21% off, and drinks are free", etc., according to the contents of their own restaurants, it is best to use some gimmicky words to attract the attention of the public.

3. Determine the budget of this activity. The budget of materials and funds needed for this activity (preferably in the form of a table to facilitate statistics)

4. Pre-planning and preparation for the activity

1. The quality of dishes must be guaranteed. The basis of a restaurant's operation is dishes. Therefore, before opening, restaurant operators must strictly control the dishes to ensure the taste and characteristics, so that customers can have a good time on the opening day and feel that the restaurant is very distinctive.

2. It is very important to ensure the service quality of the restaurant. The service attitude of the restaurant is the facade of a restaurant. How to ensure that the service quality is not discounted on the opening day, the restaurant service is orderly, and customers' complaints are reduced, etc., all of which should be well trained in the early preparation.

3. The cooperation between the front hall and the back kitchen must be tacit. Serving speed is also an important part of a restaurant's customer experience. Good cooperation between the front office and the back kitchen will speed up the delivery of food in the restaurant, ensure the dining experience of diners and ensure that there are no mistakes in serving. These are all helpful to give customers the first impression of the newly opened restaurant.

4. The atmosphere in the store was created and set off in the early stage of opening. The establishment of the overall activity style of the restaurant includes napkins, chopstick sets, ordering cards, coupons, DM sheets, POP posters, balloons, etc., and all of them should be fully prepared in the early stage of opening. In the aspect of hall layout, we should also try to highlight an activity atmosphere, including posting posters, banners and so on. In particular, the specific discounts involved in activities should be displayed in eye-catching colors and fonts, and employees should try their best to be dressing the if possible. In fact, regardless of the size of the restaurant, dressing the will give people a sense of neatness and professionalism, which will give customers a better first impression when the restaurant opens.

5. Create and contrast the atmosphere outside the store. If you are outside the store, you can put some flower baskets, balloons and POP posters, which will attract customers to stop and watch. You can also put an air arch, the size of which depends on the size of the restaurant. The contents of the arch can be written as "* * Restaurant, * * Grand Opening". An air column is placed next to the arch, and two vertical banners are attached to each balloon. The contents are: Warmly celebrate the opening of XXX restaurant; There is a 21% discount for the whole audience, and drinks are free. (one positive and one negative).

6, advertising according to the specific situation of their own restaurants, choose the appropriate advertising platform. Large restaurants can advertise on local TV stations, Weibo, WeChat WeChat official account and newspapers. Smaller ones can pay some money on the local big V platform for them to help you publicize, or they can hand out some leaflets and the like. The number of copies of leaflets printed every day according to the flow of people around. I won't go into details about the importance of restaurant opening. Operators must make a complete activity plan before opening to ensure the normal activities on the day. After the activity, you must record the information feedback and constantly sum up your own shortcomings, so as to run the restaurant better. Marketing planning scheme for restaurant opening activities 2

Marketing scheme for a hot pot restaurant opening

The premise of implementing this scheme must be that the store is completed, the facilities are in place and can operate normally (posts and quotas), the personnel are in place and can perform their respective duties, and the relationships between local units such as fire protection, health, industry and commerce, municipal administration, urban management and sanitation have been coordinated. The principle of catering consumption-the principle of nearby consumption.

1. The specific implementation period of this business opening plan: October 1, 2115-October 11, 2115, * * * for 11 days.

2. The publicity theme of this opening plan: Eating the famous China hot pot "XXX hot pot" will give you a double surprise (first, offering preferential treatment for opening; Double: good gifts are sent continuously).

3. Items and budget required for the implementation of this plan.

main contents of the scheme

(1) planning and preparation before opening

1. The opening preparatory committee is composed of preparation and guidance personnel outside the company, which is quite different from the recruitment and training of personnel, the procurement, commissioning and installation of goods, facilities and equipment, and a series of related matters related to the late opening, such as coordinating the relationship with local functional departments and understanding the situation of local advertising industry, which are required to be completed three days before the implementation of this scheme.

2. study and be familiar with this scheme with franchisee * * * to ensure the smooth implementation and execution of this scheme.

3. The first three days of the official opening of the business will be regarded as the trial business period, and no advertisements and publicity will be made during these three days, which are mainly used to test the internal operation.

4. formally determine the opening date and try to avoid opening on weekends.

(2) the atmosphere in the store was created and set off in the early stage of opening.

1. The napkins, chopstick sets, ordering cards, coupons (meal coupons), DM sheets, POP flags, special balloons for XXX, special lanterns, old photos and related photo pictures in VI image auditorium are designed, manufactured and supervised by the company for each franchise store.

2. Shop layout: Hang POP flags, XXX lanterns and ribbons on the roof beams according to the actual site conditions of each shop; Hanging old photos on the wall, hanging old photos on the pillars, famous paintings, wood carvings and special Chinese knots, pay attention to neatness and quantity.

3. background music: the restaurant plays some festive music (folk music, classical music, folk songs, etc.), and it is forbidden to play modern popular fast-paced songs and dance music (such as DISCO music, etc.).

4. The employees in the store stand on the platform and in dressing the in order. During the opening period, employees will line up outside the store in order according to the operation requirements (9:11 a.m. and 6: 11 p.m.) (routine inspection, corporate slogans, applause, dance practice, business arrangements before class, etc.).

(3) creating an atmosphere outside the store

1. If the company's grading requirements for franchise stores are met, there should be a statue of XXX outside the store.

2. Two XXXPOP flags are hung on the door head.

3. Special lanterns for XXX are hung under the door head, and the special font "XXX" is printed on each lantern.

4. An air arch is placed in front, and the diameter of the arch depends on the local actual situation. The contents on the arch are: "China Famous Hot Pot" and "Chongqing XXX Hot Pot" national chain * * stores are grandly opened, with air columns placed next to the arch and two vertical banners attached to each balloon. Contents: Warmly celebrate the opening of XXX hot pot national chain * * stores; If you spend more than 111 yuan, you will be given a coupon of * * yuan (one positive and one negative).

(1) The exterior wall is hung vertically, and the building where the restaurant is located (the display surface of the building) is arranged as far as possible.

1, * * unit, congratulations on the grand opening of * * * * Hotpot Store.

2, * * unit, I wish * * * hot pot * * store a prosperous business.

3, * * unit, I wish * * * hot pot * * store a prosperous business.

4, * * unit, I wish * * * * hot pot * * store a rolling wealth.

5, * * unit, I wish * * * * hot pot * * shop rich in financial resources.

note: the vertical width should be in red background, yellow font or white font.

6. Find a prominent position to make a cloth. The content: X stores nationwide celebrate the grand opening of X store! Big rewards for opening: eating 111 yuan (dishes), giving X yuan (coupons), eating XXX hot pot, and giving gifts continuously. Activity time: October 1, 2115-October 1, 2115.

note: other methods can be used, such as discount, giving away dishes, issuing VIP cards or free drinks. Do not make other promotional details. The right to interpret activities belongs to the store.

7. There should be at least 21 opening flowers, and they should be real flowers.

8. red carpet at the gate.

9. At the local main intersection, there are mainly turntables, and four floats are placed at the entrance and exit of the city. The vertical content of the floats is: Eat Chongqing famous hot pot --XXX hot pot, and keep giving gifts; Guests are rewarded with 111 yuan (dishes) and X yuan (coupons) for opening, which can be placed repeatedly.

11. A knife flag was inserted 211m in front and back of the store, and the knife flag was printed with "XXX Hot Pot", "National Green Catering Enterprise", "Chongqing Famous Hot Pot" and "China Excellent Enterprise".

(4) advertising

1. The media must invest money for publicity (soft text and advertising can be adopted) at the same time. Such as TV subtitles, newspapers and other forms.

2. With the newspaper, choose a local newspaper with a large circulation to make an advertisement attached to the newspaper. The area is the area where the local store is located and the surrounding area. And select subscribers, the time is the second day before opening, the first day of opening and the second day of opening.

3. For the issuance of DM bills, select areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential areas, high-end facades, writing rooms and government departments. Distribution requirements:

(1) Distribution period: 11:11-12:31; 17:11-18:11, at this time, it is mostly the commuting time of office workers, and it is mostly the commuting time of government and administrative departments.

(2) Distribution crowd: people aged 21-51 who wear clothes and look more financially powerful.

(3) The posture and language of distribution, with DM sheet in the left hand, slightly bent waist and smiling face, accompanied by the polite expression "Welcome to XXX Hotpot Restaurant", and DM sheet is delivered to the target person with the right hand.

(4) In dressing the, you can choose the employees in the store or temporarily hire nearby college and middle school students.

(5) Precautions: If the other party doesn't receive the DM slip, it can't be forced into the other party's hand, and pay attention to picking up the DM slips scattered nearby to avoid bad impression. The number is 11,111-21,111 copies per day, which is about 31,111-61,111 copies in three days.

(6) Distribution (giving away) of advertising balloons: Choose middle and high-grade tea houses, bars and cafes, and the number depends on the surrounding conditions.

(7) Distribution of advertising napkins: The distribution of advertising napkins follows the meal time, that is, between 11:31 and 12:31, and is distributed in some high-end fast food restaurants next to the government and administrative departments, because most of the people inside are government officials after the implementation of the 9-to-5 reform and senior employees of modern enterprises. At the same time, advertising napkins will be distributed to the facade facing the street, but attention should be paid not to other restaurants and noodle stalls.

note: the DM sheets attached with the newspaper are made in the specification of 1.6k, while the DM sheets distributed on the street are distributed together with advertising napkins.

(8) Waist Drum Team (or other programs with local people's style): a team of 61 people, and two of our welcoming guests are sent to the front, holding a banner that reads: "Chongqing XXX Hot Pot Restaurant is a treat for opening, eating 111 yuan (dishes) and giving X yuan (coupons)". Another banner reads: "Gifts will continue during the opening period+address+reservation phone number" (you can walk at the end of the queue). There are three waist drum teams tentatively, one for each three days after opening, and the route is selected from densely populated areas or main streets; The time is 11:31-13:11 in the morning (cooperate with the distribution of DM bills along the way).

(9) The content of the text message is: "Eating XXX hot pot gives you a double surprise: warmly celebrate the opening of Chongqing XXX hot pot X store, eat 111 yuan (dishes) and send X yuan (coupons); Gifts continue, reservation phone XXXX.

(11) TV subtitles: You can refer to the content of short message advertisements, and add address information, welcome, etc.

(11) local traffic station.

(V) Detailed Rules for Opening Promotion

(1) The consumption amount of single table dishes is located at 51-99 yuan, and 51 yuan meal coupons and 1 XXX poker cards are given.

(2) The consumption amount of single-table dishes is between 111 and 149 yuan, and 111 yuan meal coupons and 1 general poker cards, 1 XXX umbrellas and 1 XXX cups (ordinary) are given.

(3) The consumption amount of single-table dishes is between 151 and 199 yuan, and 151 yuan meal coupons, 1 general poker cards, 1 XXX umbrellas and 1 XXX cups (ordinary) are given.

(4) The amount of dishes for a single table is 211-249 yuan, and 211 yuan meal coupons, 1 general poker cards, 1 XXX umbrellas and 2 XXX cups (ordinary) will be given.

by analogy, if the customer has the requirement of poker quantity, he can add a proper amount of gifts, and so on. Note: The instructions for the use of meal replacement vouchers should be clear, excluding alcohol consumption.

Note: 1. Every table will be given 1 XXX handbags and 1 XXX Chinese knots.

2. Please refer to the detailed rules for the use of meal replacement vouchers when you come to spend with meal replacement vouchers.

3. The right to interpret activities belongs to the store.

There are also the following promotion details for reference:

1. Giving cash coupons is related to the round-trip transportation expenses of diners.

2. During the activity, the diners will drink XXX kinds of nourishing wine for free.

3. Anyone who eats during the activity enjoys a discount of X%.

the significance of this promotion: the activity of eating RMB 111 (food) and giving RMB 111 (meal coupon) is actually equivalent to a 25% discount, but it gives guests the feeling that they can eat it again for free once, which is easy to accept and more attractive, and the given gifts can also play a role in local publicity

(6) opening ceremony

If local celebrities or officials can be invited, they can pick one.