The popularity of short videos has accelerated the spread of information, and people are becoming more and more receptive to information. This gives many people the illusion that anyone has the opportunity to become a netizen.

The emergence of Netroots is the result of the prosperity of both the Internet and consumer market in China*** together. Accompanied by the Chinese people's purchasing power, clothing, catering, real estate, automobile ...... various sectors of the market there is a huge consumer demand, netroots products and opinions are undoubtedly consumers rely heavily on a kind of reference, netroots as the closest to the consumer ring, contains a huge business opportunities.

Internet era creates the rise of Netroots

This is the era of mobile Internet, this is the era of traffic, this is the era of Netroots, this is a great era. In this era, Li Jiaqi, Li Ziqi and other millions of ordinary people, through the network to the outside world to show the unique themselves, gathered a large number of like-minded fan groups, become an important force in the Internet era.

The 90-year-old net red small fish Haitang looks ordinary, in many net red talk about not outstanding, but she now has ten million fans, a single advertisement worth 500,000 yuan. The purpose of the photo shoot "with 999 handsome men," has attracted a lot of attention.

What's even more surprising is the speed at which her fans have risen to ten million in just three months. What makes this 90-year-old girl so outstanding? Is the reason behind all this just because she is lucky?

Small Fish Haitang Orientation

In the very first video, Small Fish Haitang was full of shyness, and every action looked unnatural. When she talked about taking couple photos with 999 handsome guys, she was a bit raw herself. It is not easy to find a handsome man on the way, first, to ensure that the other party is in the single state, second, to ensure that the other party has a certain amount of time, and third, need to get the consent of the other party. This is something that for many people, they may think about it and forget about it, but Little Fish Kaito not only thought about it, but even took action.

In the first installment of the video released, Little Fish found a little brother on the basketball court. The first time she invited each other, Little Fish looked a bit raw, but still managed to get a date with the handsome guy, and she put on makeup on the basketball court. Talking about her first experience, Xiaoyu was incredibly excited: "I searched the school for two hours before I found that boy in the first period, and luckily he was very cooperative.

The final installment of the video received hundreds of thousands of likes in one day." Little Fish is especially serious about her makeup, she does every step from pupils, eyelashes, blush, setting makeup, to lipstick. That's where positioning marketing comes in, with makeup products.

After the makeup was ready, the shoot began. Since both of the people in the picture have a high face value, the effect presented in the photo is eye-pleasing. Coupled with the importance that everyone places on face value these days, anyone would want to see more handsome men on the internet. The video of Little Fish Begonia then fulfills the needs of many people in this regard.

Small Fish Why Begonia Succeeds

First Face Value is the First Hard Standard

Although we don't want to admit it, we have to admit that on the short video platform, "face value" is always the main aesthetic standard. The netizen circle is actually similar to the entertainment circle, the face value is supreme, no matter whether you can act or not, whether there is talent or not, that is not the most important thing.

Secondly, there is a need for curiosity

including, but not limited to, a variety of reversal videos, suspense videos, a variety of product demonstrations, skill demonstrations. The core formula is to catch the audience's eyes at the beginning through music, images, and copy, to attract the audience's curiosity, so that they continue to see the end, to see the results beyond expectations.

For example, Little Fish Begonia is looking for different handsome men and women to take photos each time, which can capture the audience's curiosity and make them want to know how the final product of the photos looks like.

Last but not least, there is a very important point that can make you easily out of the explosive, that is the background music

BGM is really important inside the video, it can directly bring up the rhythm of the whole video. Beauty blogger BGM is also very important, the early beauty seeding video, a lot of BGM is very cheerful style, and then slowly become a compact rhythm, the style is very stylish, in fact, step by step more in line with the content. On Shake Shack, fast-paced music is very popular. Even if you don't want to watch what I'm doing in this video, but hearing such magical music, I believe you will want to finish it.