The factors that affect the promotion combination strategy include the promotion strategy of enterprises, the waiting stage of consumers, the product life cycle stage, advertising, push and pull strategies, promotion objectives and so on.

1. Promotion strategy of enterprises

Generally speaking, the promotion strategy of enterprises can be divided into "push" strategy and "pull" strategy. If the enterprise adopts the strategy of "promotion", the enterprise will take personnel promotion as the main means of promotion. If the enterprise adopts the strategy of "attracting", the enterprise will take advertising as the main means of promotion.

2. The waiting stage of consumers

The waiting stage of consumers can be divided into four stages: cognition, understanding, interest and preparation. At different stages, the effects of various marketing methods are different. In the cognitive stage, advertising and publicity are the most important means of promotion; In the understanding stage, in addition to advertising, enterprises can also use personnel to sell; In the interest stage, personnel promotion has the greatest influence, followed by advertising; In the final stage of preparation for purchase, personal promotion is still the most important means of promotion.

3. Product life cycle stage

At different stages of the product life cycle, the economic effects of various promotion methods are also different. In the investment period, advertising and public relations are the most important means of promotion, and enterprises can also use business promotion. In the growth period, enterprises can reduce business promotion. In the mature period, enterprises should use personnel sales promotion as much as possible, and at the same time use business promotion. In the recession, the most important promotion method for tourism enterprises is business promotion.

4. Advertising

Advertising is the main promotion tool for consumer goods, and personal promotion is the main promotion tool for industrial supplies.

5. Economic prospect

Economic prospect is an important macro factor affecting the promotion mix strategy.

6. Promotion goal

Promotion goal is also one of the major factors that affect the promotion combination strategy.