Part I

First, make a monthly and quarterly work plan.

make full use of existing resources and try our best to explore the advertising market to the limit. In view of the limited number of our terminals at present, while striving for launching, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the growth of the number of terminals, the work strategy is adjusted and new fields are developed.

1. In the first quarter, we will focus on paving the way for the market and promoting the market, so as to increase the popularity and speed of xxx Company. Because we are in a special period of two festivals, many companies have completed their publicity plans, and after the festival, we will still be in a low advertising season. I will make full use of this period to supplement relevant knowledge and step up contact with customers' feelings, so as to form a strong customer group. Appropriately find smaller customers to put advertisements in, but I expect that the other party will ask for a very low discount or pay the advertising fee with goods.

2. In the second quarter, because of the "May Day Labor Day", the advertising market will usher in a small peak period, and with the weather getting hotter, advertisements for summer drinks, toiletries, anti-mosquito products, etc. will be developed as the focus.

3. In the third quarter, during the "Eleventh" and "Mid-Autumn Festival" festivals, the advertising market will bring a good start to the second half of the year, and some products such as liquor, health products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term customers with large investment can gradually infiltrate in, making full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak period of the year. In addition, our year-long terminal laying and customer promotion, I believe it is the most enthusiastic time for our advertising department. With the increasing number of wedding people in winter, some wedding services and wedding supplies will also join the advertising ranks, and the advertising atmosphere of two festivals will follow.

I will fully develop customers according to the actual situation and time characteristics, and adjust my working ideas in time according to market changes. Strive to achieve the advertising quota!

second, make a study plan.

Market development is a job that needs to constantly adjust business ideas according to the constantly changing situation of the market. Learning is very important for business people, because it is directly related to the pace of a business person to keep pace with the times and the vitality of business. I will adjust my learning direction as needed to supplement new energy. The product knowledge, marketing knowledge, delivery strategy, data, media operation management and other related advertising knowledge of China Education General Network are all the contents I need to master. Only by knowing ourselves and knowing ourselves can we be invincible (I also hope the company will give our business personnel support in this respect).

In addition, at the end of 21xx, I applied for xxxX major in XXX University, because I learned that many of them do pre-film, post-film and management courses, and there will be a lot of work in the management, editing and broadcasting of advertising department. I will study systematically and comprehensively so as to integrate theory with practice. So that I can play a greater role in the advertising department.

third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness.

take the initiative to do the work to the point and implement it. I will do my best to reduce the pressure on leaders.

Part II

1. Practical investment promotion and development operation

1. After the return visit, follow up the phone call, continue the door-to-door negotiation, and do a good job of making and following orders.

2. Learn the investment promotion materials and have a thorough understanding of the 3+2+3 combined marketing model; Do a good job in regular meetings, learn from each other's strengths, ask for advice from advanced employees who have made achievements, and grasp and use others' advanced experience in time.

3. Keep a daily work diary and record the daily market situation in detail

4. Continue to pay a return visit to the wine merchants in six counties, and limit the year before to three counties: X City, X County and X County, and the return visit is over. While paying a return visit, supplement and improve the new information of wine merchants.

Second, the company's human resources management

1. Strive to create competitive salary and benefits, and timely adjust the salary cost budget and control according to the local social development, talent market and salary and benefits market in the same industry, combined with the specific situation of the company. Do a good job in the payment of salaries and benefits, and apply for social insurance for qualified employees in time.

2. According to the company's current human resource management situation and referring to the advanced human resource management experience, we will establish and improve a new human resource management system that is more suitable for the company's business development.

3. Plan the annual work plan of the human resources department of the company, and assist all departments to plan their human resources.

4. Pay attention to job analysis, strengthen the application of job analysis results in practical work, make job design in time, and design the company's job description objectively and scientifically.

5. Part-time employees of the company should also be included in the overall human resource management system of the company.

6. standardize the company's employee recruitment and employment procedures, and conduct employee recruitment through various channels (talent market, local mainstream newspapers, industry newspapers, campus recruitment, talent recruitment network, the company's website, internal selection and introduction); Emphasize practicality, and introduce a variety of scientific, reasonable and easy-to-operate employee screening methods (screening job resumes, professional written tests, structured interviews, semi-structured interviews, unstructured interviews, psychological tests, leaderless group discussions, role-playing, file basket assignments, and management games).

Part III

1. Market:

1. Customer maintenance: the return visit is not timely, the communication method is too monotonous, and the soft word-of-mouth cannot meet the needs of customers.

2. Customer development: Always playing the price card, which failed to reflect the comprehensive advantages of the company.

3. Market trends: insufficient information collection affects communication with customers.

4. Competitors: They are adjusting their market strategies according to their respective advantages and resources, and keep up with us.

5, customer category analysis: learn to grasp the big and put the small and make good use of the 28 rule, and start from the details.

2. Management:

1. From May, "Yueqiang Liquor Co., Ltd." will be officially opened, and all external documents or documents of our company will be stamped with the relative seals of various departments of "Yueqiang Liquor Co., Ltd.".

2. Detailed account and management system should be established for goods entering and leaving the warehouse, and minimum inventory should be set for special products.

3. Refine the delivery process to ensure the delivery quality of goods.

4. Establish the customer roster, and set up the sales curve diagram of customers by month.

3. In terms of sales payment

There are some bad phenomena in this month's payment compared with the previous period, such as Jinhong Commercial Bank and Hongzhou Liquor Industry. We must put an end to this phenomenon from happening again, focusing on cash cooperation, and special customers should collect money in time when they decide on the time, and the arrears at the end of each month should not be higher than 51,111 yuan.

focus of work in April and May:

1. Market development: (1) Show the advantages of cooperation with our company. (2) Explain the company's business philosophy. (3) Interpret the company's development strategy.

2. Maintain customers: (1) For old and regular customers, always keep in touch, and if you have time and conditions, send some small gifts or entertain customers to stabilize the relationship with customers. (2) While having old customers, we should constantly obtain more customer information and market industry information from various channels.

3. Strengthen study, improve your management level and correct your awareness of being managed.

(1) If you want to have a good performance, you must strengthen business study, broaden your horizons, enrich your knowledge, adopt diversified forms, and combine business with communication skills.

4, red wine slightly.

I have the following requirements for myself in May and May

1. I want to add two new customers and three potential customers every month.

2. Make a summary once a week, and make a big summary once a month to see what mistakes are made in work, and correct them in time and don't make them again.

3. Before you meet a customer, you should know more about the customer's status and needs, and then make good preparations so that you may not lose this customer.

4. There should be no concealment or deception from customers, so there will be no loyal customers. On some issues, you and your clients are in harmony.

5. We should constantly strengthen our business study, read more books, access relevant information on the Internet, communicate with colleagues and learn better ways and means from them.

6. Have the same working attitude towards all customers, but don't be too humble. Give customers a good impression and establish a better image for the company.

7. When customers encounter problems, they can't ignore them. We must do our best to help them solve them. We must be a man before doing business, and let customers believe in our work strength, so as to better complete the task.

8. Self-confidence is very important. Always say to yourself that I am, I am unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.

9. Only by having good communication with other employees of the company, having a sense of teamwork, communicating more and discussing more can we continuously increase our business skills.

11. It is our responsibility to take the company as our home, cherish the company's name and love the company's things.

11. There will always be various difficulties in our work. We should ask the company for instructions, discuss with colleagues, pay special attention to the details and work hard to overcome them. Make your own contribution to the company.

12. Develop customers: take Class A customers (the delivery is not less than RMB31,111 that month) and others as auxiliary customers;

13. Business recruitment, training and market development of own products (red wine).

VI. In order to give full play to everyone's enthusiasm, implement more work, more rewards, no pains, hard work and skillful work, and ensure that this month's sales work plan can be completed on schedule, this letter of responsibility is hereby issued.