Detailed explanation of shop color matching skills
When decorating a shop, color matching is very important for the whole decoration, so how to match colors? The following is a detailed explanation of the color matching skills in the store that I have compiled for you. I hope you like it!
1. Color is an important indicator to distinguish outdated design from fashionable design
I don't know if you have paid attention to the actual works of some shops in previous years, but if you take them out now, they will definitely no longer be popular. Although shop design is a kind of advanced mental work combined with aesthetics, it is also closely related to our lives. With the higher requirements of design, the aesthetic ability is getting stronger and stronger, and the first criterion for people to judge is the first. But there is one thing to remind everyone, don't pursue fashion excessively without implementing the most essential and basic things, sometimes the most essential things are the most touching!
Second, color matching follows the basic rules of design
Everyone knows that a good design needs contrast. There must be contrast in the overall composition, color matching and arrangement of elements. Without contrast, there is no design, and without contrast, there is no emphasis and beauty.
color matching should also follow the principle of contrast. Generally speaking, colors are compared in terms of purity, lightness and hue, light and shade, light and shade, cold and warm, etc. Color contrast can easily stimulate visual impact. On the other hand, the principle of color contrast is also a foil. In order to express the theme better, people often need to use many related elements to set off the theme. This principle is universal. Not only graphic design, post-production, film and television production, music and many other art forms are like this.
3. Some experiences and rules about colors needed in graphic design
Experience 1: The golden rule of colors 6:3:1
The collocation of colors needs to reflect contrast. Where does this contrast come from? The formal 6:3:1 rule makes it a reality. Generally speaking, a qualified design needs 61% main color, 31% auxiliary color and 11% embellishment color. The so-called finishing touch is to activate the picture and improve the design level. Everyone may have feelings. When we see a design work, we first have a general feeling of color. What color system is it? Generally speaking, it is warm or cold. This color system is the main color we say, and it may be used to render the picture atmosphere. The other 31% is for the balance of the picture, and it is born to set off the main color. As for the 11%, it has just been stated that the design can't be rigid', sometimes it needs a little agility.
experience 2: don't forget black
most people have a certain fear of black, because black has no hue, and they think that black will make the picture lifeless. On the contrary, sometimes using a little bit of black will make the picture appear concise, exquisite and even spiritual.
experience 3: extracting colors from nature
for people, living on the earth, enjoying the scenery and architecture, people's eyes are always easy to get used to something beautiful or something that makes people drool. Extracting colors from these natural things will make your design more friendly, make people's eyes more comfortable and make people more aware of the power of beauty.
experience 4: color contrast
the contrast of different colors gives people different emotional reactions. Why are formal occasions usually black suits and white shirts? Why do warm bedrooms always use colors with similar hue and lightness? The situation of color contrast is closely related to color psychology. How do you want to tell a very formal thing in your design, then use strong contrast to raise people's concentration and tension; If you want to be relaxed and casual, then use weak contrast, which is soothing and pleasant. Everyone must have found this, and it is widely used in interior decoration. ;