Neixue's tea, founded in 2015, headquartered in Shenzhen, Guangdong Province, under the Shenzhen Pindao Restaurant Management Co. Ltd. The innovative "tea + soft omelet" format, to 20-35 years old young women as the main customer base. As of the first quarter of 2022, the number of Naishue's Tea stores has reached 854, all of which are directly-managed stores and do not accept franchises. Naixue's tea by focusing on providing quality ingredients freshly made creative tea drinks, situated in the core location of the city's high-end commercial center, as well as providing a sense of design experience space, Naixue's tea out of the development of a high-end freshly made tea drinks route.