Subdivision III is a unique service of Haidilao.
1. Introduction of Haidilao Family III:
The essence of Haidilao Family III is a dance that twists with music. Although many people immediately think of driving test when they hear "subject three", its meaning is different in the context of Haidilao. The specific source of this term is hard to trace.
But a widely accepted explanation is that it originated in Guangxi: in Guangxi, everyone will experience a special exam, in which the content of subject 1 is singing folk songs, the content of subject 2 is wordy rice noodles, and subject 3 is a set of silky dance moves.
2. Features of Haidilao's Subject III:
This dancing "Subject III" is now performed by employees in some Haidilao stores, aiming at increasing customers' dining pleasure. Its dance movements can be divided into three parts: silky footwork, hand-waving, and crotch twisting. By practicing step by step and gradually accelerating, customers can finally complete this dance with the rhythm of the song.
The influence of Haidilao's subject III:
1. Enhance Haidilao's brand awareness and influence:
With the hard performance of many popular service personnel, the dance of "Subject III" has become a must-see item for many customers to go to Haidilao. With the enthusiastic support of netizens all over the network, many staff members of Haidilao have now become the new online celebrity in Tik Tok, and the business of many stores in Haidilao has also become very hot, and the brand awareness and influence of Haidilao have also been greatly improved.
2. Improve the flow of Haidilao:
The explosion of Haidilao's "Kemusan" can be regarded as a classic case of the combination of catering brands and network communication hotspots. There are many reasons why Haidilao's "subject three" can get such high attention. The popularity of "subject three" fits the young people's pursuit of "local flavor" culture.
Haidilao's ability to catch the flow of "subject three" this time is also inseparable from its own initiative. Innovations such as "Subject III" dance will be rewarded, and the cost of dancing is also more for more work. "These innovations are from the bottom up, and employees will learn by themselves if they feel better."