Giant Elephant Entertainment Media Company was exposed by "3 15 party" in 2022, and used many men to impersonate female anchors to trick users into rewarding. After the program was broadcast, Wu Wu, the exposed anchor, was banned from entering the live broadcast room by Tik Tok authorities.

It is reported that Harbin Juxiang Mutual Entertainment Media Co., Ltd. is known as one of the top ten live broadcast guilds in China, with more than 30 branches and joining partners, more than 3,000 contracted artists and more than 2,000 live broadcast rooms.