1. "The Foundation of Everlasting Youth"

Author: (U.S.) James C. Collins, Jerry I. Porras; translated by Zhenru

Publisher: CITIC Publishing House

Management Philosophy That Has Influenced a Generation of Chinese Entrepreneurs

"Every CEO, manager, and entrepreneur in the world should read this book. Every company director, consultant, investor, journalist, and business school student should also read this book."

Forbes' 20 Best Business Bestsellers of the 20th Century, 12 Years on Amazon's Bestseller List, and a Bestseller Forever

Honored with the National Outstanding Bestseller Award

Recommended by Liu Chuanzhi, President of Lenovo Holding Ltd.

Synopsis

"This is not a book that describes the world of CEOs, managers, and entrepreneurs, it is a book that should be read by every company director, advisor, investor, journalist, and business school student. >"This is not a book that describes a leader with outstanding ability and foresight. Nor is it about visionary product concepts, visionary products, or visionary market analysis. Nor is it about having some kind of corporate vision. This book is about issues that are far more important, long-lasting, and real. This is a book about visionary companies." So write James C. Collins and Jerry I. Porras in this inventive book. It shatters old myths, offers novel insights, and provides practical guidance for those who aspire to build great companies that will stand the test of time.

There are hundreds of concrete examples throughout the book, organized into a tightly woven framework of practical concepts that can be applied to managers and entrepreneurs at all levels. Building on the Foundations provides an ambitious blueprint for building organizations that will prosper over the long term in the 21st century.

AUTHOR BIO

James C. Collins, who runs his own management education and consulting firm in Palo Rivero, California, is the coauthor of Beyond Entrepreneurship.He joined the faculty of Stanford University's Graduate School of Business in 1988, where he was awarded the faculty's Distinguished Teaching Award. Previously he worked at McKinsey & Company and Hewlett-Packard.

Jerry I. Porras is the Fred H. Merrill Professor of Organizational Behavior and Change at the Stanford Graduate School of Business. He is the author of the book Streaming Analysis and is one of the inventors of the streaming analysis computer software used to detect organizational change. He also leads Stanford University's management program in organizational change.

Every CEO, manager, and entrepreneur in the world should read this book. The management philosophy that has influenced a generation of Chinese entrepreneurs, won the "National Outstanding Bestseller" award, and is highly recommended by Liu Chuanzhi, President of Lenovo Holdings Ltd.

About

How do you build a great company that lasts? Thoughtful people have long since grown tired of "buzzword of the year" management concepts, and are hungry for management ideas that will stand the test of time. This book shatters old myths, offers fresh insights, and provides practical guidance for entrepreneurs who aspire to build great companies that will stand the test of time.

Collins and Polles selected 18 exceptional, long-lasting companies for in-depth study during a six-year research project at Stanford University, including General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, and Disney, which are, on average, nearly 100 years old. What makes these companies different from their competitors? What magic formula do they possess that other companies don't?

The authors of this book go beyond the jargon and refuse to chase fads to discover the timeless qualities that make outstanding companies stand out. With hundreds of concrete examples and practical strategies throughout the book, it can be applied to managers and entrepreneurs at all levels. The Basics of Business provides a grand blueprint for building long-lasting, prosperous organizations in the 21st century.