One is the innovation "baggage" is too heavy. Old companies generally have their own main products, and products and brand depth bundled, mutual achievement. However, born in the era of material scarcity of the product how to adapt to the new consumer environment, is a long-established enterprises must answer the question. Taking the food category of long-established products as an example, classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. In the development of new products, facing the "authentic or not" of the burden of thought, worried about losing the old customers, but also can not win the young people, both ends do not fall good.

The second is the market development "no ambition". We found that some of the old enterprises are used to the "famous", but do not pay attention to the "branches and leaves". A reporter interviewed an old famous at home and abroad, foreigners to the store to taste are full of praise. Inside the store, hung with celebrities from various countries to the store photo. Some overseas Chinese also place orders from overseas during festivals. However, over the years, enterprises rarely take the initiative to go out to develop overseas markets.

Third, the business mechanism "lack of flexibility". A reporter visited found that a number of old heads of bluntly, some old restaurants in the innovation of conservative, and private enterprises face some practical difficulties in the operation, but also led to the old brand is difficult to forge ahead. This is also a factor that young people are not willing to inherit.