Yonghui's B2B business platform, colorful fresh food has now grown to 10,000 SKUs, with fresh food factories covering six regions and total cold chain operations. It has become a key competitor in China's fresh food B2B space.
Colorful fresh food is another business incubated by Yonghui in 2016 that is very different from Yonghui's traditional retail business. Colorful Food is an integrated business of fresh food, fruits, vegetables and aquatic products. B2B food service provider. The development of Colorful Fresh Foods began in 2015 and took four years.
We serve many high-end customers as well as many customers with lower dining standards. For example, in the past, when the market was unregulated, many inmates were distributed by smaller suppliers and many dishes and meats were relatively poor commodities. Today, as surveillance has become more stringent, so have the requirements for the food sent and the requirement for inspection reports on all products. Regardless of the customers in the region, we now demand food safety in fresh produce.
The colorful fresh food and fresh food section no longer waits for guests to come to our home. We are actively involved in social auctions through our own development team. I don't know if you are aware that government departments, state owned enterprises and many others supply cafeteria food through bidding (buying). We actively participate in the bidding. We have our own brand promotion through our public **** number, brand friend circle, 400 hotline and our cold chain delivery vehicles.
Our usual cold chain delivery vehicles deliver goods at peak hours and then drive empty on the street at different times to draw attention and concern. Eventually he contacted us. These are the 4 modes of expansion of our colorful fresh food business. Currently, there are about 1,000 customers across China. Other customers have earned a good reputation in the high-end market.