Milk tea store responded to a cup of beverage 1000 yuan: 800 pounds of raw materials

Milk tea store responded to a cup of beverage 1000 yuan: 800 pounds of raw materials, it is reported that the drink is used in the Golden Jade three-twisted olive, the olive is the olive in a famous rare varieties of rare species,

Milk tea store responded to a cup of beverage 1000 yuan: 800 pounds of raw materials,

A man in Shenzhen recently bought a drink from a milk tea shop.

Milk tea store responded to a cup of drink 1000 yuan: 800 a catty of raw materials1

Recently, Shenzhen, a man in a milk tea store to buy a drink, repeatedly to the clerk to confirm the price list on the 1,000 yuan a cup of drinks, who knows the clerk face calm, informed the man fancy drink, is indeed 1,000 yuan a cup, and to wait three hours.

After hearing the man ask what drinks need to be so expensive, the clerk replied: "Because the use of olive years and varieties are not usual, so more expensive."

Why wait three hours? The clerk said it was slower because it was made on site. Netizens listened to the shock, dare to sell such expensive olive branches in the end what is the origin? In the end it is "IQ tax" or value for money?

It is reported that the drink is used in the Jinyu three-twisted olive, the olive is an olive in a famous rare varieties, generally planted 4-5 years after the beginning of the results, the fruit can be as long as 50 years to 100 years, in November each year is the fruit is ripe and can be harvested to the season. The town of Jinzao olive trees, and even 400 years old olive trees, every year in a large number of results, fruit flavor and nutrition is also excellent. Such olives, the price is generally in the hundreds of dollars, or even thousands of dollars.

Not coincidentally, a few days ago, a squash brand launched a luxury version of squash gift packs, priced at up to 888 yuan, also triggered a hot debate across the network, netizens said: I do not understand.

According to the news, this squash five-year sedum gift set (900g) priced up to 1521.9 yuan. At present, the squash gift box in the network flagship store has been taken off the shelves. About the reason for the shelves, the businessman said: "now sold out", and said that the specific shelf time is not clear, depending on the company has no goods.

In fact, the brand of squash has previously launched "sky-high squash", triggering the market debate. 2007, the brand squash launched the first batch of 600 grams of incense squash, priced at 2,000 yuan. 2011, the launch of 600 grams of incense squash, the price was adjusted to 2,200 yuan.

For the launch of the 888 yuan five-year incense squash, the company said, incense paragraph is the company has always had the product, made of longer pickled squash, not a new product. 888 yuan five-year incense squash is as a gift squash category, sales.

Just what is the difference between thousands of dollars of squash and usually buy a few dollars of squash, netizens can not help but issue a question: squash is supposed to be high salt unhealthy food, sell so expensive is necessary?

There is also a previous Apple product polishing cloth, the netizens affectionately become "sky-high rag", this piece of ordinary a microfiber polishing cloth accessories, designed to clean the screen of Apple devices, priced at $ 19, equivalent to about 145 yuan.

The key is less than a day apart, the official website of this product has been sold out! It was also honored to be mentioned in the Hot 100.

There is also an empty wine bottle sold by Tesla last month, also known as IQ tax products by netizens, this Tesla glass empty wine bottle, its price is 779 yuan, limited to 1,500, sold out without replacement. According to the product page introduction content shows that the bottle to Tesla tequila as the inspiration for the design, the bottle shape is like lightning, blown by artificial, can fit a variety of occasions, and has a collection value.

Selling alcohol is also even if, sell an empty bottle 779 yuan, really let me feel my pattern is small ......

Netizen: "Do not say 779, 79 I do not consider". "Test IQ bottle, people stupid money quickly."

Look at so many sky-high prices, is not hype we do not know, but you are willing to buy?

Milk tea store responded to a cup of drink 1000 yuan: 800 pounds of raw materials 2

Nowadays, milk tea store has become very common in the streets and alleys, and even the coverage rate is very high for a variety of food and beverage. And the price of milk tea from a few dollars a cup to tens of dollars a cup mainly. But now there is a milk tea store in Shenzhen, Guangdong Province, selling a cup of olive juice to 1000 yuan.

November 22, the milk tea store responded to a cup of beverage 1000 yuan, said it is not milk tea, is the olive juice, the price of more than 800 yuan a catty, the production takes 3 hours, the cup is 450 milliliters of gold cup of the town store.

It is reported that the raw material used in this olive juice is called Jade three-twisted olives, also known as Jade three-pronged olives, is a specialty of the town of Shantou City, Guangdong Province, Jinzao, the rind presents a golden yellow color, smooth, crispy meat does not stick to the nucleus, the taste of the sweet aroma of astringent flavor, will also be full of mouth. The point is that the price of a catty of Jinyu three-twisted olives is usually in the hundreds of dollars, or even thousands of dollars.

For this 1,000 yuan a cup of drinks, many netizens have said they can not quite accept the price, that is, poverty limits their imagination.

Milk tea store responded to a drink of 1000 yuan: raw materials 800 a catty 3

For such high-end ingredients exquisite materials long process time to produce a cup of milk tea, has been out of the basic milk tea class, this buy is not a milk tea but a kind of enjoyment.

So, I think this is simply 'business behavior, for the business, the price is clearly marked, there is no fraud, as for buy or not buy, the right to choose in the consumer.

Is this pricing reasonable and in line with market demand? This can only be said that poverty limits our imagination, which is why we say that such milk tea is not suitable.

Of course, for us, not only the price is expensive and can not immediately take, this will disappear a large part of the consumer group, because again, such a consumer society, but also with three hours to wait for a cup of milk tea, and this is for the working class time is not affordable to waste.

But I believe there will be a market only if there is a demand, and for high net worth customers or other rich people who have the time, maybe such a cup of milk tea just meets their needs and psychological price, and they are willing to wait, and maybe they don't need to run an errand in person to have someone to help them get it.

That said, don't tell me this is a wave of reverse marketing. The "1,000 cups of milk tea" has become a gimmick, and some people may feel curious about what 1,000 cups of milk tea looks like, and then actually go and buy it. I'd rather spend 1,000 than see it.

Then a lot of milk tea customers watch the news to get together to buy 1000 yuan of milk tea video will be sent to the Internet, and then some of the netroots publicity, looking for the TOZI queue. This is directly into the net red milk tea, directly out of the circle. It's a really good marketing tool, strong!

But we consumers, or to be awake a little bit, do not be a variety of marketing with the run. The milk tea is still milk tea. 20 dollars or so is almost the same. According to our past experience, Netflix, all kinds of outrageous things are mostly gimmicks, and ultimately just a big disappointment.

Existence is reasonable, there is a demand there is a market. Some things in the ordinary people seem incredible, that is not worth it, but there are still a lot of people tend to rush, and even people will feel that value for money. Doing business is about price, as long as the seller explains the price, the customer voluntarily buy how much money should not be said to be expensive, consumers naturally have their inner judgment. As an adult, they spend money when they will go to weigh whether it is worth it or not, this store thousand dollars a cup of olive juice since some people are willing to pay the bill, that people sell is the market price.

So would you drink milk tea like this? As of now, I am not qualified enough.