I. Overview of objectives
(a) The relationship between business objectives and plans
Business objectives are the stage purpose or ultimate purpose of all production and business activities of an enterprise.? Pyramid? s top is an enterprise's task, that is, the enterprise's overall goal. The overall goal is directly based on the selected mission. Next, the strategic plan, segmented objectives, and action plan lead back from the general objective. Strategic plans are generally developed by senior management within the organization. Segmented objectives, on the other hand, are more detailed and specific goals to be achieved within the structure of the overall goal and the strategic plan. The action plan can be associated with either the phased goals, or the overall goals, or both.
(ii) Objective content
A business often has many objectives. Some may be related to economic aspects, others may be related to social, environmental or political aspects. Generally speaking, a successfully managed enterprise should include the following objectives:
(1) Market-related objectives;
(2) Technological improvement and development-related objectives;
(3) Productivity-enhancing objectives;
(4) Physical and monetary resources-related objectives;
(5) Profit-related objectives;
(6) Targets in terms of human resources;
(7) Targets in terms of employee motivation;
(8) Targets in terms of social responsibility.
(C) the formulation of objectives should pay attention to the problem
1. The objectives should be specific
The general organizational objectives of the common problem is that the narrative is too general. Although the target should have a certain degree of flexibility, but also to make the target specific, for example:? 5% increase in sales over the previous year? The company's sales volume should be increased by 5% compared with the previous year. By 1997, the market share should reach 15%? and so on.
The more specific the goals at the top, the simpler the process of setting goals at the grassroots level of the organization.
2. Objectives should be measurable
Such as? Increase market share by 5% in the next program year?
4. Objectives should be both realistic and challenging.
(D) how to effectively set goals
1. Understand the purpose of the goal
The development of goals generally have two basic purposes:
(1) to the organization to establish a ? shooting target? )
(2) To provide a network for developing other goals and programs. By network is meant the methods and steps used in the process of striving for goal attainment.
2. Correctly articulate the content of the goal
The content should be specific, but concise, and have a clear time margin.
3. Consistency of the various objectives
The top manager of a unit must ensure that the various objectives within the organization are consistent with the overall objectives.
4. Effective reward system
In the process of goal-setting, attention should be paid to the establishment of the corresponding reward and punishment system, effective reward and punishment system can promote the development and realization of goals.
Second, goal management
Goal management has now become a systematic development of goals around the world to manage an extremely useful method. Goal management is a comprehensive management system, which uses a systematic approach, so that many key management activities are combined and consciously aimed at the effective achievement of organizational goals and personal goals.
(a) The process of management by objectives
Summarizing the successful experience of management by objectives in practice will enable us to better understand the importance of objectives in management. The process of managing and evaluating with goals is as follows:
1. Initially, goals are set at the highest level
The first step in setting goals is for the top executives to determine what corporate purpose, mission, and more important goals they want to capture in the coming period.
When setting goals, executives also establish criteria for measuring goal accomplishment. If the goals are formulated to be assessable, sales dollars, profits, percentages, cost standards, and other such measurements are generally formulated into the goals.
2. Clarify the role of the organization
In the process of reaching the goal, the relationship between the desired outcome and responsibility is often overlooked, which should be noted. For example, in setting the goal of bringing a new product into production, the supervisors of research, sales, and production must carefully coordinate their efforts.
3. Subordinate personnel goal setting
In the relevant general objectives, strategies and plans for the work of the premise communicated to the subordinate executives, the superior leaders can begin to work with them to set their goals.
The role of senior leaders is extremely important here. They should ask questions such as: What can you contribute? How can we improve your work and help improve mine? What are the obstacles? What is preventing you from achieving higher levels of performance? What changes can we make? How can I help you? In this way, many of the problems that hinder performance can be solved, and the experience and knowledge of subordinate staff can be absorbed from the many constructive ideas.
Business Plan Template Sample IIAbstract
People eat for days, but in colleges and universities, the school cafeteria food has been complained about by students, due to the school cafeteria is generally done in the form of large pots of food, although the price is lower but rarely really make students welcome. Nowadays, people's living standards are constantly improving, for students in colleges and universities, healthy and nutritious, moderately priced food is what they need. Therefore, in the vicinity of the school to do a specialized to students for the consumer groups of the restaurant is my want to start the goal.
My dream of starting a business has been around for a long time, and I have a good understanding of how a restaurant is created and how it operates. In addition, financing, hiring, and location selection are in progress.
A Project Overview
Project Purpose: The food in the campus cafeteria has always been a criticism of the school, and running a moderately priced, diverse restaurant near the school is a very profitable venture.
Project Name: Cherry Orchid Restaurant
Nature: provide breakfast, lunch, dinner and special cold drinks and casual dining and other student restaurants.
Construction Location: Hefei University City
Market Analysis: In the university has been criticized is the university cafeteria food problems, the university's poor quality of food has become a recognized problem, just to meet the students' food and drink problems, and the quality is far from meeting the requirements of students. This restaurant is based on this point, in order to improve the quality of food for college students, aimed at providing low-priced, safe, high-quality and characteristic food for college students, and at the same time, to provide a certain amount of work-study positions for colleges and universities, to help poor students to better complete their studies.
Purpose: health and nutrition, service to students, to create a unique restaurant
Scope of business: to provide breakfast, lunch, dinner and special cold drinks and casual dining
1. Breakfast to Zhejiang and other southern snacks as the main feature, of course, the local snacks are also rare. Many varieties, full flavor, nutritional abundance, so that diners have more choices.
2. Lunch and dinner have different flavors of Chinese and Western dishes. And non-meal and provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platters and so on.
3. Provide all kinds of meals, cold drinks and hot drinks throughout the day.
Marketing: In the initial stage of development of the restaurant, the use of preferential marketing, the use of a variety of preferential ways to attract students, and in various colleges and universities to publicize, and constantly deepen the impression of the students of the restaurant, branding. At the same time, employing skilled chefs to create a variety of exquisite food. With the increase of regular customers, the restaurant has built a solid customer relationship.
Financial Data: Financial Plan Column
Registered Amount: 150,000 yuan
Financing: 50,000 yuan from their own work, 50,000 yuan from their family members, 50,000 yuan from the loan
Organizational Philosophy: Characteristic Diets, Smile Service
Conclusion: The student restaurant is significantly different from the traditional restaurant, and the characteristics of the operation will be the main source of its profitability. With the university town as its market, the consumer group is concentrated, the consumption direction is stable, the flow of people is large, the consumption potential is strong, is the main pillar of the existence of the restaurant. According to our market research and analysis, the market demand for our products exists, and has a certain degree of competitiveness. I am a student ---- this largest customer group, so better understand what kind of products and services customers need, from these aspects, is supposed to be very good chance of squeezing into the catering market.
Two management
(a) restaurant operator
***
Duties
1. Have the right to make decisions about the restaurant, the restaurant members have the power to hire and fire.
2. Salary and vacation arrangements for restaurant staff
3. Warm hospitality, guest first, to ensure excellent service, and strengthen the supervision of staff service attitude.
4. Control the operation of the restaurant, strengthen the management of the restaurant's property, grasp and control the use of various items.
5. Strengthen the communication and cooperation with each chef, provide guests' opinions and improve the quality of food.
(2) Chinese food cook
****
Responsibilities
1. Daily brunch production, to ensure food quality
2. Comply with the work and rest time, punctual opening of the meal, do not go AWOL, not without reason to strike, affecting the restaurant operation.
3. Comply with safe operation procedures, rational use of raw materials, saving water, electricity, gas and other consumption.
4. Wear chef's special clothes at work, organize themselves cleanly, do not smoke during working hours, safe cooking.
5. Efforts to create special diet.
(C) Western chef
****
Duties
The same duties as the Chinese restaurant chef.
(D) Waiter (three)
*** *** *** ***
Duties
1. Serve with a smile and be polite.
2. Before the restaurant opens for business every day, organize the tables and chairs, restaurant hygiene, prepare all kinds of supplies, to ensure that the restaurant is open for business.
3. Guests arrive, timely arrangements for guests to be seated, take the initiative to introduce the restaurant's special diet.
4. Be polite to the guests, guests of non-private questions and answers, pay attention to the situation of the guests at any time, and strive to serve the guests thoroughly.
5. When you encounter problems that you can not solve, report them to the restaurant manager in time and ask for help to solve the problem.
6. After the guests left, pay attention to whether there are leftovers, if so, quickly handed over to the counter, and then, quickly organize the table, ready for the next batch of guests to come before the preparation.
7. Before the end of the shift, check the work area to see if the lights are off, the windows are closed, and the power supply is cut off to ensure safety.
8. Establish a good relationship with the staff, help each other, and comply with the rules and regulations of the restaurant.
Three Research and Development
(a) Project Application
The creation of the restaurant requires an application to obtain a business license. A mortgage is taken out with the bank to obtain a start-up fund.
(B) restaurant before the start of the preparation
1. Rent space
2. Decoration of the restaurant, the restaurant style is natural, casual, at the same time have a modern atmosphere, the wall using a light warm tone, the kitchen layout is reasonable and exquisite, good lighting, the overall sense of the nature of the family kitchen and the nature of the hotel kitchen between.
3. Hire Chinese and Western chefs and sign a contract.
4. Contact the raw material suppliers and sign a cooperation contract with them.
5. Employing students as waiters, negotiating salaries, working hours, work content, signing a good labor contract.
6. Started in the colleges and universities to carry out publicity activities.
Four industry and market
The restaurant is to provide people with life food place, is essential to people's lives. With the continuous progress of life, the continuous development of the economy, fill the stomach is no longer the requirements of people's diet, and now people are looking for a clean and hygienic, distinctive restaurant. And this restaurant is established on this basis, the price is moderate, a variety of choices, safety and hygiene, service with a smile is an important condition of our restaurant can survive.
(a) the formation of such restaurants and the prospects for development
The continuous integration of the world, more and more Western restaurants established in China, the students of colleges and universities in contact with Western culture, so that they are full of curiosity about Western food, therefore, like the restaurant Chinese food as the main, Western food as a supplement to the restaurant has a certain market demand, as long as the price arrangement is reasonable, the taste is better, the restaurant style is unique, there will be a high profit. There will definitely be a higher profit.
(B) restaurant location (University City) consumer market analysis
Hefei University City is Hefei colleges and universities are concentrated in the place, the consumption of large, Chinese restaurants, but specifically for students to provide a place of leisure restaurant is not much, therefore, the student restaurant will have a larger market. And because the restaurant's price arrangement is more moderate, in line with the consumption standards of most students.
(C) now founded such a restaurant profile
1. Name: ** restaurant
2. Founded: **** ** month ** day
3. Location: Hefei University City
4. Advantageous analysis: the existence of a long time, there are fixed guests, lunch, dinner has a special character, the opening of such a restaurant is not much, therefore, there is a high popularity, in line with the people's university city
4. Has a high popularity, in line with the psychological pursuit of novelty. And at that time, cheap, unique flavor, quite sought after.
5. The main business items: lunch is Chinese food, dinner is Western food
6.
2. Because the business is more popular, the overall price has been increased, by the students' dissatisfaction.
7. Competitive strategy of the restaurant
(a) good publicity, carry out a variety of promotional activities
1. Pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, through which word-of-mouth marketing. Regular planning and organization of specific activities, through activities to remind customers of the consumer awareness.
2. For holidays, targeted promotional strategies.
(B) to create the characteristics of the restaurant
1. Never let their own restaurant outdated, should always maintain an elegant style, keeping up with the trend and consumption habits of consumer groups and the real needs; their own restaurant is to provide food and drink for students and teachers of colleges and universities, to have this sense - always in tune with campus life.
2. This is your restaurant. Every employee should have this sense of ownership, enthusiasm, initiative and affinity. Should be through a series of methods to allow employees to this awareness always in mind, so that each employee is proud of their own on behalf of the image of the restaurant.
V Marketing Strategy
(a) Before determining the mode of operation, the restaurant will be the consumer groups and competitors to investigate and analyze, according to the different situations to develop appropriate business strategies:
1. Advantage of the publicity:
1. The restaurant business to solve the school cafeteria meals tastes a single and other issues, but also without the flow of stalls hygiene is not guaranteed worry, and with the same convenience and speed as the cafeteria, the restaurant is also a good place to eat, but also a good place to eat. And with the cafeteria is equally convenient and time-saving.
2. At the same time, non-meals also provide cold drinks, ice porridge, etc., and provide free tea.
3. Simple and comfortable decoration will be a major feature of the restaurant, students generally like to eat in a clean, good service attitude of the restaurant, so satisfactory service will also be a major feature of the restaurant.
4. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customers who want to eat some time before and after the dining point.
5. The consumer group of this restaurant is targeted at students in colleges and universities, so green hygiene, unique meals, and appropriate prices are the major advantages of this restaurant.
6. The construction style of the restaurant meets the aesthetic standards of the majority of students. Please refer to Annex I for details.
2. Service:
The restaurant promotes the smile service, as a member of the restaurant, whether it is the restaurant manager, or waiter, the face of the customer need to smile service, sincere treatment of people, for the specific requirements of the restaurant in the hiring of chefs and waiters have been emphasized. Restaurant rules and regulations also have clear requirements.
3. Quality and price of the double guarantee of the competitive strategy
1, the restaurant emphasizes the green life, healthy enjoyment of food, therefore, the purchase of raw materials are demanding, in line with the healthy diet of college students.
2. The consumer group of this restaurant is the majority of student groups, therefore, the price will try to meet the consumption needs of students.
4. Campus advertising
(1) and then in the pre-funding of the activities organized by the students, in their activities to promote the restaurant, the restaurant's reputation, to attract customers to come.
(2) When there is a certain customer base, a variety of concessions will be used to retain customers, of course, this is on the premise of profitability.
(2) the establishment of the business model
1. The restaurant provides free tea and fresh soup. And the quality of rice is relatively better than competitors, can be used in different ways (eg: steamed, a common practice of rice in southern restaurants), so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers.
2. The restaurant launched a barbecue cold drinks, eight treasures of rice and other couples packages, due to the vacancy of the casual diet, which will also become a major feature of the store.
3. Many students are used to the three o'clock and one line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the choice of location will not be too far away from the school gate.
4. The restaurant in due course will also launch the delivery service, according to different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call outside the need to deliver a certain delivery fee, so that there is a benefit, such as one person wants to call outside, in order not to pay the delivery fee will be pulled up on the other two outside, so it is also able to increase sales.
5. The restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so that can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment can attract more customers.
6. Summer vacation although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce production, shift the focus of the service and other ways to improve the summer business situation. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.
7. Make a customer feedback form. In the service strictly require staff to establish the concept of customer first, listen carefully to customer comments. Customer satisfaction to the end. Establish the concept of customer satisfaction to their own satisfaction, to do all the time for the sake of the customer.
Six market objectives
(a) market process and objectives
six months
slowly attract customers to come, and strive to recover the initial investment within six months. Enhance visibility, reputation; actively conduct market research, and strive to develop new food products for the further development of the restaurant to save capital.
Two years
Further improve the restaurant's business management system, to determine their own characteristics of the brand food, all kinds of activities have been launched, is a fixed number of customers to further increase. Restaurant operations have entered a stable and good state,
Five years
After the operation is stable, you can consider expanding the operation, expand the scope of the restaurant, and can look for new business premises, do chain operation, and slowly build their own brand, can be to the catering industry dedicated to providing food and drink for students to develop
VII Risks and Countermeasures
(a) Financial aspects
In order to prevent the slower recovery of funds, the capital chain breaks, the need to have a reserve funds, fifteen million dollars of opening funds must have a certain amount of money to stay as a backup.
(ii) resources
The restaurant's raw materials are mainly fruits and vegetables, beans, mushrooms, is today's most popular green, natural and non-polluting food, especially this restaurant is a green food-based restaurant, so the selection of raw materials requires professional knowledge and technical investment, which is conducive to the procurement of fresh, natural, non-polluting green food. Therefore, it is necessary to establish long-term friendly cooperation with raw material suppliers.
(C) business
Restaurant for a long time, customers will be tired of the restaurant's food and drink, the restaurant style of the same boring, then, it is necessary to change the dishes at the right time, the use of a certain amount of money for the change of restaurant style.
(D) management
1. In order to prevent the chef from being poached and resigned, restaurant managers need to have a certain understanding of the restaurant's specialties, and in time to hire another chef to invent new specialties.
2. At the same time, for the restaurant's chefs and waiters, restaurant managers need to be in a good relationship with them to give a more generous compensation, and listen to their views at the right time to improve their management style.
(V) other aspects
With the development of the world, foreign large-scale catering companies to enter China, the international brand both fast and more into the Chinese market, will certainly bring a great impact on China's catering industry. The catering industry is highly competitive especially from foreign fast food chains, such as KFC, McDonald's in China's fast food industry occupies a large market share. Therefore, good at innovation, good at learning, is the restaurant can survive for a long time fundamental.
VIII Financial Plan
1. Cash Flow Statement
1. The initial phase of the cost is mainly: site rental costs (30,000), the cost of applying for food and beverage health permits and other documents, the cost of site renovation (5000), the purchase of kitchen utensils, the cost of basic amenities (5,000) and so on
3. The cost of the operation phase mainly includes: Employee salaries, material purchase costs, site rental costs, taxes, utilities and fuel costs, fixed capital, depreciation, miscellaneous expenses and so on. (Approximately estimated at 70,000)
4. Remaining 40,000 as the principal of the restaurant to prevent various emergencies.
2. Projected profit and loss statement (main business income)
According to the budget analysis and survey, we can initially determine the market capacity, and roughly estimate the total daily turnover of about 1,500 yuan, the rate of return of 30%, gross profit of 1,000 yuan. From this, we can calculate the payback period of about three months.
Entrepreneurial plan template sample threeProject name: fish, ducks, chickens three-dimensional mixed farming
Project location: xxx village
Total project investment: 100,000 yuan
First, the background of the project construction
In the Yu County Party Committee Organization Department of the college student village officials rooted in grass-roots level, innovation and entrepreneurship continue to guide and encourage, in the township of the party committees and the government of the Shangsha correct leadership and careful guidance. Under the correct leadership and careful guidance, give full play to their professional advantages, combined with local conditions, to guide the majority of farmers to actively start their own business to increase income, to create a fish, ducks, chickens, three-dimensional mixed breeding center.
Second, the project's economic and social necessity evaluation
Qiulin Village is a traditional agricultural village, the surplus labor force is more. Due to the low yield of planting and the special geographic location of Xiaogang Village, resulting in a large number of laborers go out to work, how to strategically adjust the structure of the rural economy and rural industrial restructuring of the important period, to break this bottleneck, increase the income of farmers, has become a difficult problem in the current situation.
Autumn Forest Village, the masses have the traditional habit of farming, farming enthusiasm, but due to a single species, production of primitive, backward technology, and epidemic prevention work is not in place, resulting in a low survival rate or even cause a large number of fish and ducks died, to the farmers caused great economic losses, a serious blow to the farmers' enthusiasm for farming. In addition, the smaller scale of farming does not give farmers the economic benefits they deserve, so let the farmers really do farming income, solve the problem of rural surplus labor employment, is the urgent issue of rural farming.
Third, the market demand analysis and forecast
Aquatic products and poultry as daily consumer goods, market demand space is huge. Thousands of tables, hotels, hotels, etc. everywhere is to show the charm of the place. Fish, ducks, chickens breeding industry is pregnant with huge business opportunities, with the people's living standards continue to improve, consumer demand will rise year after year, the market all the way to the good.
Based on the reality, focusing on the Yu County regional location and market characteristics. Local market fish, ducks, chickens, most of which are supplied by foreign farmers, transportation costs accounted for a large part of the cost of the product, resulting in a much higher market price of the product, and consumers generally respond to the low quality of the product, the vast majority of consumers are more willing to buy local local specialties farming products. Therefore, high-quality local specialties farming industry in our county has a greater potential for development and prospects.
Fourth, the project construction content and scale
1, scale
farm **** has a water area of about 23 acres, the mountain area of about 40 acres, the farmland structure is reasonably distributed, suitable for three-dimensional aquaculture development, the overall planning of mixed farming of four big four fish 40,000 tails, 1,000 broiler ducks, 1000 native chickens.
2, specific construction content
(1) farm reconstruction
Branch repair and drainage diversion construction, preliminary planning and construction into four major blocks of water surface farming area, is expected to invest 10,000 yuan.
(2) Breeding shed construction
Preliminary construction of six duck houses, four chicken houses, four chick houses, the first phase of the investment of 1, 50,000 yuan.
(3) other costs
Forage planting costs 2000 yuan, the purchase of chickens, ducks, fish fry costs 6000 yuan, feed costs 40,000 yuan, epidemic prevention costs 6000 yuan, branch contracting fees 8000 yuan / year, the lease of caretaker place fees 3000 yuan / year, daily expenses of 10,000 yuan, a total of: 75,000 yuan
Total investment in the first phase: 100,000 yuan
The first phase of the investment: 100,000 yuan
V. Analysis of the benefits of project investment
5 yuan per duck, according to the survival rate of 85%, is expected to yield 4,200 yuan per batch of ducks, 5 batches of a year, yielding 21,000 yuan
7,5 yuan per chicken, according to the survival rate of 85%, is expected to yield 6,200 yuan per batch of chickens, 2 batches of a year, yielding 124,000 yuan
It is expected to yield 30,000 yuan for fish farming
The total investment is 100,000 yuan. Fish farming income of 30,000 yuan
Estimated total income: 5,300,000 yuan
Six, the source of funds
The farm and the villagers joint venture, a personal investment of 40,000 yuan, in order to make the farm as soon as possible on the formal, better and faster development. Now in urgent need of funds 60,000 yuan, I hope the higher leadership to be policy and financial support.
In summary, the project is a small investment, quick results, anti-risk ability, has a strong scientific rationality and feasibility. In the third year of implementation of the project can recover the investment, more importantly, can play a role in demonstrating the role of driving, guiding a way to get rich, to stimulate the enthusiasm of the majority of villagers innovation and entrepreneurship, to show that the county college students village officials rooted in the grassroots, the pragmatic spirit of service to the countryside.
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