The Spring Festival of 2007 is approaching, in this traditional and major festivals, like lively, celebratory hometown people will choose how to "spend the New Year"? Where will they eat their New Year's Eve dinner? Which consumer areas are most attractive to people's eyes? Will this year's "Golden Week" still be glittering? What are the differences in the way children spend their money? It's been said that "the money earned from a year's hard work is meant to be spent on the Chinese New Year". So that means it's the most expensive festival of the year. So, taking advantage of the situation I conducted a survey on the Spring Festival spending.
Where does the spending go?
In the survey, the adults spent in a variety of ways. However, buying clothes won by a narrow margin. Dining came next, followed by gift-giving, and then cultural entertainment, New Year's money, purchase of daily necessities and traveling.
New Year means new clothes
Shopping during the Spring Festival is often the first choice of some ladies during the festive season. In a company working cousin told me that they are professional women because of their work relationship is usually rare to get together, just take advantage of the vacation time to shop happily. It is understood that there are a lot of people who have the same idea as my cousin. Some working women and housewives usually do not have enough time to shop, the Spring Festival vacation can make up for it. An aunt who is usually at home around her husband and children to do housework said, "Usually at home is around the stove, washing machine, there is no time for themselves. Now they are on vacation, I also want to relax and buy a few pieces of clothing to dress up." In addition, to buy new clothes for their loved ones and children is also one of the indispensable "work" of the Spring Festival ladies.
Food is the key to success
For many people, Spring Festival activities basically revolve around eating. How much money do people in their hometowns spend on food during the Spring Festival? A cashier at Century Lianhua told me that about 20 days or so before the festival, the supermarket entered a sales peak, with customers spending mostly between 200 and 600 yuan on a single shopping trip, and many on 1,000 yuan, with the vast majority of what was sold being food. "Once, a family of five bought more than 1,000 yuan of food, loaded several carts, and their children are still clamoring that it is not enough." The cashier laughed.
When it comes to food purchases, I learned that there are several types of food that have become almost a household necessity. There are all kinds of snacks, candies, melon seeds, drinks, and wine. But except for wine which accounts for a larger amount of spending, amounting to about sixty or seventy dollars, the rest of the items are basically around thirty or forty dollars.
Dining consumption is also one of the major consumer spending of people in their hometowns during the Spring Festival. For most people, during the Spring Festival to visit friends and relatives is commonplace, since it is to visit friends and relatives that will inevitably eat and drink, I learned from some restaurants near home, this year's Spring Festival from thirty to the fifth of the first month of the banquet as early as 20 days ago or even earlier was booked up. The lobby manager of a hotel told me that the average consumption of most of the banquets booked in their place is six or seven hundred dollars, and some of them are more than one thousand dollars. "Food is the most important thing, not to mention the festival."
In the hotel consumption of the public is mostly a convenient, unwilling to cook, but there are many people in pursuit of a family atmosphere, in the home to host a banquet for friends and relatives. Mr. Wang, who lives in Hongxing District, said, "On New Year's Eve, friends and family get together is not just a happy picture, it is not necessary to go to the hotel to spend that money."
Excessive gift-giving expenses
Relatives and friends pay their respects to each other, naturally, gifts. Nowadays, gift-giving has become a large part of the New Year's expenditure, and some families even exceed the expenditure on food. I conducted a random survey of some residents of the Canal District, the New Year's human consumption of up to more than 5,000 yuan, the least there are nearly a thousand dollars, which includes gifts to friends and relatives, gifts, to the children's New Year's money, and so on.
A Mr. Wu said, only once a year, relatives and friends always have to move around, and can not go empty-handed, people now have high taste, send low-grade things look shabby, to each child's New Year's money can not be less than 200 yuan. Roughly calculated, the money during the Spring Festival gift reached more than 2,000 yuan.
In fact, the Spring Festival, the increase in human consumption is just a microcosm, not only the Spring Festival, is usually, human consumption also accounted for a large part of people's consumption, become a very major consumption.
With the rising income and consumption level of urban residents in their hometowns, the consumption of favors is also constantly upgraded and upgraded, and the amount of gifts has risen. The increase in the consumption of favors has also become a heavy burden for many people. A last year during the Spring Festival of human consumption reached more than 3,000 Mr. Li helplessly said to me: "human cost more than the child's tuition, in the face of numerous human cost, I really a little overstretched."
From the survey, we can see that people are accustomed to white wine as a gift for friends and family, choose white wine gift family ratio of 69%, the average gift amount is also white wine reached the highest 143.94 yuan.
Happy Spring Festival tour
In recent years, the Spring Festival tour has been very hot. I learned from some travel agencies in the city that some travel lines are basically full. In the Spring and Autumn Travel Agency statement, the first and second of the Hainan tour has been "full", and to consult the public is still endless.
"If the weather is good, the people will go out to travel more." A travel agent told me. For many people, the Spring Festival is a day of reunion, but also a day to play, a Xiong first said: "I quite like to travel, but I do not know how the weather during the Spring Festival, if the weather is not very bad, with relatives and friends to drive together is also a happy thing."
The survey showed that in terms of the form of traveling, 57 percent chose to travel with a group and 43 percent chose to travel on their own. In terms of location, Guangdong, Xiamen, Shenzhen, Yunnan and other southern cities with pleasant climates and northern cities with relatively cold climates (such as Harbin and Changchun) were the most popular. In terms of overseas travel, Hong Kong remains the first choice for many people.
Where do you plan to spend the Spring Festival?
Research shows that the Spring Festival is the most popular holiday compared to May Day, November 11 and New Year's Day. Among the interviewees, 83% think that among all the holidays, the Spring Festival is the most important and must be celebrated. 53% of the interviewees said they would spend the Spring Festival at home, 16% said they would spend the Spring Festival by traveling, 27% said they would spend the Spring Festival by visiting friends and relatives, and 4% said they would spend the Spring Festival by recharging their knowledge or working out. to spend the Spring Festival.
Where to eat New Year's Eve dinner?
About this year's New Year's Eve dinner, 62 percent of the interviewees said they would eat at home, while 38 percent said they would opt for the way popular in recent years, enjoying the New Year's Eve dinner presented by the store in a hotel. For the New Year's Eve dinner in a hotel, 48 percent of consumers expect to spend less than 1,000 yuan, 21 percent expect to spend 1,000 to 2,000 yuan, 13 percent expect to spend 2,000 to 3,000 yuan, 8 percent said they expect to spend 3,000 to 5,000 yuan, and 10 percent intend to spend more than 5,000 yuan on the New Year's Eve dinner item.
I learned in some three-star hotels in our city, the hotel launched the 1666 yuan, 2888 yuan New Year's Eve dinner before New Year's Eve about ten days before the order, and than last year's booking to more than 10%. The bookings for the "luxury" New Year's Eve dinners of RMB 6,666 and RMB 8,888 have declined compared to previous years. This shows that people in the improvement of living standards, consumer attitudes change at the same time, has initially developed the habit of saving, no longer deliberately pursue the "sky-high" brought that vanity, but choose to live a rich and not wasteful Spring Festival.
How should the Spring Festival be spent?
The Spring Festival is a traditional festival of the Chinese people, and now the strong flavor of the New Year seems to be getting fainter and fainter. In the attitude towards the Spring Festival, 63% of people think that the Spring Festival is now too light, the lack of traditional culture, I hope to have a traditional type of Spring Festival, 16% of people think that the Spring Festival is now simple and easy, better than the traditional Spring Festival, according to my understanding, so that most of the young people, and 21% of the interviewees think that the Spring Festival and "May Day" and "November Day" and "November Day". " "Eleven" long vacation is no different.
The city held this year's "Canal City" cultural fair, set of folklore, cultural performances, traditional snacks, special ornaments in one, become the people of the New Year's consumption of a large place, but also one of the ways to celebrate the Spring Festival this year. In the temple fair I learned that the people are very satisfied with this way of celebrating the New Year, that this kind of temple fair in the city is rare not only let people know the local traditional culture, but also make this Spring Festival become a strong flavor of the year, for the small children it is also a channel to let them really understand the traditions of the Spring Festival. The temple fair held in the city, not only pulled into the distance between urban and rural areas, but also provides a good place for people to spend money, but also to bring more business opportunities.
What's the best way to give a gift on New Year's Eve?
69% of the respondents said that the Chinese New Year gift will choose white wine, 27% of the respondents said that they would choose some health care products to send friends and relatives, a very small number of respondents said that they would choose other meaningful or the other side of the real need for gifts. It can be seen that the Spring Festival gift is still stuck in sending traditional gifts, and not in-depth practical considerations.
How should I spend my New Year's money?
With the improvement of people's living standards, the children's New Year's money is also more and more. So how is this money handed over to children spent? I made a survey of middle school students in the eighth middle school near home. The survey found that nearly 80% of the middle school students' New Year's money is around 800 yuan, more than 1,000 yuan and less than 500 yuan in a minority, and a very small number of students' New Year's money is around 1,500 yuan. Their New Year's money is mainly used in the following ways: using their money to surf the Internet, buy game cards, buy new clothes and accessories for themselves, buy books they usually like, buy high-grade stationery, and invite their classmates to go to eat KFC, Texaco and other foreign fast food together.
In the survey, very few students suggested that they would donate their year-end money to Project Hope or poor families, but after I reminded them of this, quite a number of them said they would consider doing so. This shows that the parents' usual education of students is still lacking in this aspect.