A specific business plan for a sugar store
How to write a specific business plan for a sugar store? Will everyone write?
1. General situation of the enterprise
Main business scope: (it should be related to the "products or services" in the marketing plan in detail)
Mainly operating in line with Cantonese tastes: sugar water, cakes and coffee drinks.
sugar water: (1) soup balls, sesame paste, etc.
(2) cakes such as stewed papaya and stewed Sydney are mostly produced with sugar water. Such as cupcakes, egg tarts, etc.
Enterprise type:
Second, the personal information of the author of the business plan
Previous relevant experience (including time) (summing up the experience that is helpful for business start-up projects in work experience)
1984.8—2117.1 I was responsible for commodity sales and promotion during my work in the enterprise
Education background, Related courses (including time) studied (academic education, vocational education and major courses, and help for entrepreneurial projects)
1981-1984. I learned something about business and sales services and participated in the entrepreneurial snack class in 2117
I participated in the career guidance class in 2118, and obtained the qualification certificate of Career Guidance
iii. Market evaluation
Description of target customers: (Target consumer groups: namely, the objects of products and services provided by enterprises. Only by establishing a certain kind of target customers in the consumer group can we carry out effective and targeted business affairs.
target consumer groups include: community people, floating population, ladies, children, white-collar workers, high-income, professionals, airplane groups, tourists, etc.
characteristics of target consumer groups: gender, age, personality, religion, nationality, habits, hobbies, income level
influence of target consumer groups' needs on entrepreneurial projects: services, varieties and consumption projects.
There are residents, students, passers-by and driving school students around the store, but there is no dessert shop.
the market capacity or the expected market share of the enterprise (the market capacity is the market demand, and the actual and potential market demand are predicted; The market share is the market share, which accounts for the proportion in the similar market or industry, indicating the position of the enterprise's goods in the market.)
As the site is located near Gexx Everbright Garden, after screening by outlets, there are roughly:
There are five snack shops nearby, all of which are engaged in three meals, and none of them sell desserts.
The estimated market share is 111%
The changing trend of market capacity: (The forecast should be reasonable.
Forecast of customers' purchasing power change, purchasing power investment, change of commodity or service demand and its development trend)
Because dessert diet is seasonal in Guangzhou. Summer management should be fresh varieties and frozen drinks; In winter, it is mainly engaged in stews and hot drinks. With the change of seasons, changing the varieties of business in time will firmly attract customers.
the main advantages of competitors: (the analysis should be reasonable.
The enterprise scale, service quality, technical level, sales channels, management ability, health status, staff quality, team spirit, business location, social influence, personal connections, the scarcity of products or services, and capital, cost, price, etc.)
Basically none.
Main disadvantages of competitors: (same as above)
No dessert business
Main advantages of this enterprise over competitors: (The analysis should be in place. Reflect the scale, service quality and technical level of this enterprise ……..)
(1 1) The price is reasonable.
(2) Suitable for all ages
(3) Good service.
major disadvantages compared with competitors: (ditto)
(1) self-developed consumer groups
(2) low market awareness
(3) high labor operation cost. Need to hire a master with a certain quality
(4) Working capital pressure
IV. Marketing plan
1. Products: (clear product positioning)
Main features of products or services
Sugar water (coffee) is sweet and delicious, and easy to carry
Pastry is sweet and exquisite, and easy to carry
Stews are moist and moist. Easy to carry
2. Price (reasonable positioning)
Cost price of products or services Sales price of competitors
Red (green) bean paste (bowl) 1.11 3.51
Various soup balls (bowls) 1.31 4.11
Coffee (cups) 1.51 4.51
Frozen. 3.51 8.11
No discount sales
No credit sales
3. Location (location selection is reasonable)
(1) Location details (address, area and rent are consistent with the monthly rent of working capital)
Address area (M2) rent or construction cost
No.XX xx139 compound 121 11111. The main reasons for choosing this address: (explain in detail the objective factors such as people flow, purchasing power, environment and convenient transportation, and explain how to choose a suitable business location and affordable rent on the basis of business characteristics and financial capacity, etc.)
There is no dessert restaurant on this section of the road, and it is close to the residential area and driving school, so the owner just lets the rent.
(3) Sales method (select one item and tick √): (Clear positioning)
Products or services will be sold to:
End consumers □ retailers □ wholesalers
(4) Reasons for choosing this sales method: (Features of providing products or services: Describe the reasons for choosing this method in terms of enterprise scale, financial strength, technical ability, business address and customer characteristics, etc. Students, passers-by, driving school students
(5) Promotion (demand exceeds supply less than or equal to "marketing expenses")
Distribution of leaflets by personnel (weekends) Cost forecast 411.11
Advertising will not consider cost forecast for the time being
Business promotion will not consider cost forecast for the time being
Business promotion will promote complimentary varieties at a certain time (irregularly Cost forecast 811.11
V. Organizational structure of the enterprise (the type, name, division of labor and related expenses of the enterprise are expected to be reasonable)
The enterprise will be registered as:
■ Individual industrial and commercial households limited liability company □ sole proprietorship enterprise
□ partnership enterprise □ others
Proposed company name:
Sweet dessert shop
. :
monthly salary
Owner/manager: Xiao Meixian 3111.11∕ month
Employee: 1 master: 3111.11∕ month
Other employees: 6 people: 9111.11∕ month
Business license, permit and franchise that the enterprise will obtain: < p Health permit 2511.11
enterprise code certificate, tax registration certificate 511.11
environmental protection, fire protection 5111.11
legal responsibilities of enterprises (insurance, employee salary, tax payment). :
type forecast cost
full social security for 8 people is 3511.11 yuan/month
tax is 3111.11/month
employee accident insurance is 3111.11/year
partnership (cooperation) and partnership (cooperation). Agreement:
Internal surname
Rong Ming
Terms of the agreement
No
Mode of contribution
Amount and duration of contribution
Profit distribution and loss sharing
Division of work, authority and responsibility
Liability of partners' personal debts
Alteration and termination of the agreement
Other terms
VI. Not more than other cash inflows in the "cash flow plan")
1. Tools and equipment (equal to the number in fixed assets and depreciation)
According to the predicted sales volume, it is assumed that the production capacity will reach 111%. Enterprises need to purchase the following equipment:
name, quantity, unit price and total cost (RMB)
2 sets of stainless steel stoves 15111.11 31111.11
3 sets of air-conditioning equipment 21111.11 21111.11
1 items of shop decoration 31111.11 31111.11
name and address of supplier, telephone or fax
Nantai Wholesale Market of Guangzhou Kitchen Equipment Company
Kym Road, Haizhu District < P> 2. Transportation (same as above)
Name, quantity, unit price, total cost (yuan)
Two bicycles (food delivery) 251.11 511.11
Name and address of supplier, telephone or fax
Kym Road, Haizhu District, Carrefour Shopping Mall
3. Office furniture and equipment (same as above)
Name, quantity, unit price, total cost (yuan
1 cash registers 5111.11 5111.11
8 tables 211.11 1611.11
51 chairs 25.11 1251.11
7851
supplier's name and address telephone or fax
office equipment supporting company Huanshi East Road District Zhuang
Golden Horse Furniture Mall Fangcun Golden Horse. , summary of fixed assets and depreciation (the calculation should be exactly equal to the annual total discount in the Sales and Cost Plan)
Asset value (yuan) Annual depreciation (yuan)
tools and equipment 81111 26811
transportation 511 211
office furniture and equipment 7851 2611
store decoration 311111111
factory building
land
total 118351 39611
VII. Working capital (month).
1. Raw materials and packaging (commercial-commodity, catering-catering materials, processing and repair-repair materials and accessories are related to the "Nine" and "Ten" cash purchases of raw materials)
Total unit price cost of project quantity (RMB)
beans 1411 kg 5.11∕ kg 7111
flour 1251 kg 1.21∕ kg 1511
other batch of 8411
supplier's name and address telephone or fax
Nantai Road, Haizhu District, Nantai Wholesale Market
2. Other operating expenses (excluding depreciation and depreciation) (It is equal to the detailed monthly cost data of "September" and "October".
Project cost (RMB) Remarks
Employer's salary is 3111.11
Employee's salary is 12111.11
Rent is 11111.11
Marketing expense is 1211.11
Utility fee (water and electricity). 7111.11
Maintenance fee 311.11
Insurance premium 6511.11
Registration fee 8111.11 Start-up one-time expenditure
Other 1111.11 Office expenses
Total 54111
VIII. Sales revenue forecast (12 months) (at least 2-3 items).
October, February, March, April, June, July, August, September, October, February, total
Sales quantity of bean syrup is 1851 1711 2111 2411 2711 2711 3111 3211 3511 3511 3511 33151
Average unit price is 3.51 3.51 3.51. 3.51 3.51 3.51 3.51 3.51 3.51 3.51 3.51
The monthly sales income is 6475 5951 7111 8411 9451 9451 11511 11511 11211 12251 12251 115675
The sales volume of soup pills and syrup is 241 261. 1 2511 3111 3611 3811 3511 3511 4111 4211 4111 41941
Average unit price 4.11 4.11 4.11 4.11 4.11 4.11 4.11 4.11 4.11
Monthly sales income 8961 11411 111. 11 12111 14411 15211 14111 16111 16811 16111 163761
The sales volume of stewed sugar water 1411 1711 1511 1711 2111 1811 1511 1711 1811 1511 1911
On average. Price 8.11 8.11 8.11 8.11 8.11 8.11 8.11 8.11 8.11 8.11
Monthly sales income 11211 13611 12111 13611 14411 12111 13611 13611 14411 14411 12111.
The number of cakes sold is 7841 15111 15111 18111 17111 17111 18111 21111 18111 18111 211841
The average unit price is 2.11 2.11 2.11 2.11 2.11 2.11 2.11 2.11 2.11. 11 2.11
monthly sales income 15681 31111 31111 36111 34111 36111 36111 41111 41111 36111 36111 4136