the atmosphere of a restaurant directly affects its appeal to customers. The customers of many restaurants are often mainly those who pursue a special mood. The experience of restaurant management shows that many restaurants have closed down because they have not optimized the restaurant atmosphere. Generally speaking, the atmosphere of a restaurant includes two main parts: one is the tangible atmosphere such as the location, facade, interior decoration and spatial layout of the restaurant; The other is an invisible atmosphere, such as the attitude and etiquette of service personnel. The harmony between the two atmospheres depends on the cooperation between designers and managers.

let's talk about the function of restaurant atmosphere first. The visible atmosphere of the restaurant is an important part of the overall design of the restaurant. The quality of the visible atmosphere design has a great influence on the guests, which is directly related to the success or failure of the restaurant operation. Its main functions are as follows: 1. The visible atmosphere of the restaurant and other design work of the restaurant form an organic whole, reflecting the theme of the restaurant operation. 2. The main function of restaurant atmosphere is to influence consumers' mood. A good restaurant atmosphere can give customers a good mood and leave a deep impression, thus increasing their goodwill. 3. Restaurant atmosphere design is a good means to occupy the target market. Customer's occupation, race, customs, social background, income level, meal time and preference all directly affect the operation of the restaurant. The design of restaurant atmosphere should not only consider the consumption, but also consider the characteristics of target consumers. Designing the atmosphere according to the characteristics of the target market is the primary means to occupy the target market. 4. Restaurant atmosphere can affect consumers' behavior, thus accelerating or delaying customers' dining time.

in a word, the atmosphere of the restaurant has a direct impact on the success or failure of the restaurant operation. If you want to design a special atmosphere, you should consider the standard of "comfort". Because the meaning of "comfort" is abstract, the customer's feeling is the overall feeling of the restaurant, and different customers have different standards for "comfort". Therefore, in order to achieve "comfort", we must deeply understand and study the psychological factors of customers. Dining psychological factors usually refer to customers' feelings about the light, color, sound, smell and temperature of the restaurant. Attractive restaurant atmosphere is a combination of these factors.

since the restaurant atmosphere has all the benefits mentioned above, creating a good restaurant atmosphere is a job that operators have to pay attention to. The atmosphere of the restaurant is a whole composed of internal atmosphere and external atmosphere. The internal atmosphere of a restaurant refers to factors that affect consumers' psychology, such as light. The design of internal atmosphere is much more specific and effective than that of external atmosphere.

successful internal atmosphere design can control customers' emotions to a great extent. The design of internal atmosphere is the core part of restaurant atmosphere design. In order to achieve a good interior atmosphere design, we usually have to consider several basic contents, but light is one of the most critical factors in restaurant atmosphere design, because the lighting system can determine the style of the restaurant. There are many kinds of light used in restaurants, such as candlelight, incandescent light, fluorescent light and colored light. Different lights have different functions.

candlelight is the traditional light in big restaurants. The red flame of the candle casts a warm and romantic color on everything around and makes customers and things look beautiful. It is more suitable for holiday friends' parties, lovers' dinners, holiday events and so on.

incandescent light is also an important light used in restaurants. This light is the easiest to control.

food looks most natural in this light, and dimming the light can increase the comfort of guests, thus prolonging their stay.

fluorescence is the most used light in restaurants. This kind of light is economical and generous, but it lacks aesthetic feeling. Because blue and green are stronger than red and orange in fluorescence, people's skin looks pale and food looks gray. Caroline from the Department of Diet Management, Pennsylvania State University? Dr. Lambert thinks that fluorescence will shorten the meal time of guests.

the color of colored light is another factor that should be considered. Colored light will affect people's faces and clothes. Red light is good for furniture, facilities and most foods. Green and blue lights are usually not suitable for illuminating guests. Pink, milky white and popular colors can be used to increase the warm and friendly atmosphere of holidays.